TriGlobal Group

10/13/2021

From contact channels to payment options, the pandemic has changed the way B2B buyers and marketers interact. A recent study shows that buyers now are more likely to feel overwhelmed by the volume of marketing material they receive and most (74%) feel that marketers contact them too often. On the other hand, when they are ready to buy they will engage with marketers. Check out this article to learn more about this study and how to make use of the insights it provides.
https://martechseries.com/sales-marketing/study-shows-b2b-buyers-overwhelmed-with-more-sales-marketing-material-than-prior-to-pandemic/

B2B buyers are consuming more marketing material than ever during the pandemic but most are still delaying their purchasing decisions.

10/07/2021

When Apple made it harder for companies to track conversions and generate leads it threw advertisers for a loop at first. But there are other ways to do these things, and some of the most effective are on Facebook. Check out this article to learn about these new options.

Facebook Messenger and lead forms drive lead flow immune to the tracking woes caused by iOS 14.5. Here's how — with a step-by-step guide.

09/22/2021

Many franchise owners are really concerned about keeping the talent they have. If this sounds like you, it's time to shake up your strategy. For starters, you could offer to increase wages. Few people are willing to work for minimum wage these days.

Here’s what the restaurant segment should learn from Shake Shack’s $10 million employee-retention plan.

09/15/2021

Opening a franchise certainly could be the right move for you. Just make sure you know what you're getting into. It helps if you're intimately familiar with the definition of franchising and know the difference between that and just opening another business. Read on to learn more.
https://www.worldtrademarkreview.com/portfolio-management/franchising-and-trademarks-where-why-and-how

08/17/2021

Is it time to franchise? If your business is growing, unique, necessary, or offers value added to legacy franchise brands, it could be a sign that you're ready to expand your horizons and take things to the next level. Take a look at the link below to see if the time is right for you.
https://www.forbes.com/sites/stevenbeagelman/2021/07/20/are-you-ready-to-franchise-your-business/

Franchising can be a fun and exciting ride, but brands need to ensure they are properly prepared before taking the leap.

09/27/2017

Why Everyone Must Prepare for the “Automation Revolution”

05/18/2016

The world, it is a-changing. We believe that influence is shifting away from the corporate few and into the countless hands of savvy consumers, nimble entrepreneurs, and those bold organizations who dare to collaborate, even with their competitors. We believe that the strategies that grew yesterday’...

05/18/2016

District 3 est une pépinière d'entrepreneurs. « En deux mots, on est un accélérateur d'innovations. Et pour arriver à faire ça, il faut tout mettre en place pour aider le fondateur de la start-up à réaliser sa vision », lance son directeur, Xavier-Henri Hervé.

05/16/2016

Which funding option is right for you?

When running a startup, a hurdle that most, if not all founders have to overcome is how to fund it. Raising funding is a challenging task for any founder, whether they are trying to do so from frie...

05/05/2016

Canada’s cities need a venture capital revolution
https://www.thestar.com/opinion/commentary/2015/11/17/canadas-cities-need-a-venture-capital-revolution.html

Canada continues to lag far behind the U.S. and other leading nations in startups and venture capital — but it doesn’t need to be that way.