The Bishop Way

02/17/2012

Data can be both creepy and tell-all. Use it to your advantage, but be careful about what you show your customers you can figure out about them.

http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/

Target has perfecting the technique of analyzing consumers' shopping habits to figure out who's pregnant. How can they send customers congratulatory coupons without freaking them out?

02/17/2012

This is an excellent example of a creative campaign that covers all aspects from the real world to the internet, all the while making it a game. Beautiful.

Case study

01/06/2012

Oldie but goodie... the secret to understanding technology in one printable page.

http://www.xkcd.com/627/

12/28/2011

Print vs. Web. Its not about what is better its about a fundemental shift in our society. Times (especially those with major technology jumps) change drastically and you must keep up or perish.

http://thebishopway.com/2011/10/18/print-vs-web/

What is totally amazing to me is you can see that the baby is trying to mimic what she understands about the iPad user interface with the magazine.