09/16/2026
September Call Revenue Leak Audit
Use this checklist to identify where calls, leads, and revenue may be slipping through the cracks. Use this checklist to identify where calls, leads, and revenue may be slipping through the cracks.
- The right resources are in place to make sure calls are answered day and night
- Calls are answered within an established number of rings.
- Peak call periods have adequate coverage.
- Backup coverage is in place for breaks, vacations, and absences.
- Callback responsibilities are clearly assigned.
- Calls are directed to the appropriate department on the first attempt.
- Urgent requests are prioritized and escalated appropriately.
- Caller information is captured before transfers or callbacks.
- Missed opportunities and lost leads are reviewed regularly.
Bonus: Revenue Leakage Assessment
- Estimate your monthly missed calls.
- Estimate your average lead-to-customer conversion rate.
- Estimate the average value of a new customer.
Calculate: Potential Revenue Leakage = Missed Calls × Conversion Rate × Customer Value
The goal of this audit isn't just to count missed calls. It's to identify every point where potential customers encounter friction, delay, or silence and determine how much revenue those gaps may be costing your business.
Visit i24image.com and speak to our sales advisors to learn how we support your business