07/29/2026
A new study analyzed nearly 5,000 job postings to see what employers are looking for most.
The top three?
🥇 Communication
🥈 Teamwork
🥉 Positive attitude
Notice what's missing from the top of the list...
Technical expertise.
That doesn't mean technical skills aren't important. It means they're no longer enough.
The best ideas don't win.
The best ideas that are communicated well do.
I've spent my career working in radio, television, media coaching, and public speaking, and I've seen this over and over again: people don't lose opportunities because they lack knowledge—they lose them because they struggle to explain it, influence others, or build trust.
Communication isn't a soft skill.
It's a career skill.
If you're ready to strengthen yours, that's exactly why I wrote CONNECT: A Field Guide for Master Communicators. It's packed with practical tools you can start using immediately—in meetings, presentations, interviews, and everyday conversations.
🇺🇸 USA: https://amzn.to/3VaN6Sm
🇨🇦 Canada: https://amzn.to/4fIxZrh
🇪🇺 Europe/UK: https://amzn.to/3CUpieX
Have you ever seen someone less qualified get the promotion simply because they communicated better?