Lubna Forzley - Stories

03/02/2026

My friends in the Middle East. The sun will rise again ❤️
My prayers are with you 🙏

02/18/2026

Wishing everyone a blessed lent and Ramadan holy season 🙏 It is such a beautiful coincidence that both are happening at the same time year. Faith is magical 🌟

02/12/2026

This week I’m writing from a hospital room.

My child is going through tests, and like many parents here, I’ve paused everything to sit beside him.

In these corridors, I’ve watched mothers and fathers who haven’t moved from their child’s bedside. I admire their strength.

Leadership looks different in a hospital.
It’s quiet.
It’s patient.
It’s weak and strong at the same time.
It’s present.

There are seasons that force us to stop. To cancel meetings. To step away from momentum.

And while the world keeps moving, something deeper happens.
We remember what actually matters. And who matters.
The people who check in.
The nurse who admitted us two days ago and came back today just to see how we were doing.
The doctors who show up steady and calm in the middle of uncertainty.

That’s purpose.
Not the loud kind.
Not the kind measured in titles or visibility.
Purpose is showing up where you’re needed most.

Sometimes the most powerful thing we can do is pause and be fully present, while the whole world keeps moving.

I’m inspired by parents 🌟

Can you relate?

02/08/2026

Tonight, millions will watch the Super Bowl for football.

But marketers — founders — and leaders with small budgets are watching it for something else: Stories.

Most founder I advise say things like, ‘But Lubna, I don’t have Super Bowl money,”

Yeah, yeah, I get it. Does that mean you can’t Market without a Coca-Cola budget?

Hear this: Over the last decade, the ads that actually worked weren’t the loudest, the funniest, or the most expensive. They were the ones that understood one simple thing: Attention follows story — not spend.

Think about the ads you still remember. Not last year — years later. It’s rarely the product. It’s the feeling. The human truth wrapped inside 30 seconds.

And here’s the part most founders miss: The brands that “win” in people’s minds aren’t great because they bought attention. They’re great because they earned it. They made people feel something — before they ever asked them to buy anything.

And this is the part that should matter to you, right now: Now — you don’t have a $10M+ budget. You don’t need one. But you do have something! Like direct access to your audience.

If you want to be remembered, you don’t need more money.
You don’t need a big stage.
You need a consistent and clear story.
A story people can see themselves in.
That’s the lesson from a decade of Super Bowls:
👉 If your story doesn’t move people, no amount of budget will save it.
👉 If it does, people will carry it for you — long after any campaign ends.
That’s true for billion-dollar brands. And it’s true for founders, solopreneurs, and small businesses trying to be remembered.

So as you watch the game, keep your ear on the Stories ;)

SuperBowlWisdom

02/05/2026

It’s been an Epstein kind of week 😜 and it’s time for my Grey Hair Wisdom series 💡 This time, let’s talk Power!

Tell me, what is your biggest takeaway related to power?

02/03/2026

Last Saturday, I gave my second TEDx talk.

My 9-year-old asked, “ Mama, How did it go?”

So I told him the truth.
Halfway through, my slides stopped working.
I got annoyed and my energy shifted on stage...
Then I kept going.

The irony?
Seconds before the clicker died, I had just said that performance isn’t driven by external systems — it’s driven by what’s running inside us, haha!!! (the universe was just testing me ;)

The screen froze on a Steve Jobs quote:
“The most powerful person in the world is the storyteller.”

No slides. No safety net. Just my story.

Maybe that was the point of the whole talk? A reminder — for me, for my kids, and honestly for anyone building something meaningful — that when the external systems fail, what’s inside you and your story is what carries you through. (also a lesson to anyone doing TEDx; don’t use slides!!)

And I couldn’t have asked for a better room to experience that in.
Deeply grateful to TEDx Women Longueuil and to the women I met on and off that stage — women who show up, speak boldly, and unapologetically.

We don’t wait permission.
We don’t wait for International Women’s Day.
We create stories to tell and kick ass, while we are at it!

01/29/2026

This week, I’m stepping onto the TEDx stage for the second time — this time with TEDx Women Longueuil.

This talk feels different.

Over the last three years, I’ve been quietly working on a qualitative research project — more than 1,000 one-on-one conversations with CEOs, founders, and senior professionals.

I was trying to answer a question many people don’t say out loud: Why do capable, driven people still feel stuck — even when they have big dreams and are doing “everything right”?

For a long time, I thought the answer was personal.
I believed I was not powerful enough.

What I discovered instead is that most of us aren’t blocked by effort or ambition — we’re held back by invisible stories running underneath our dreams

I am so excited to finally share my research with the world.

Titled— Change Your Story. Change Your Game. — I share the core findings of that research and introduce The Story Reset OS: a simple tool to help you get from where you are to where you want to be ✨

This work weaves together qualitative research, neuroscience, and a personal story that shaped the questions I’ve been asking my entire life.

If you’ve ever had a dream you care deeply about — but felt friction you couldn’t explain — this talk is for you.

Grateful to TEDx Women Longueuil for creating a space where this work can be shared. Even more grateful to the 1000 people that took part in my research over a 3 year period and to the many individuals that helped me choose my title.

With love ❤️✨
Lubna

01/07/2026

01/06/2026

When who you are privately
doesn’t align with who you show publicly,
the body keeps the score.

What story are you carrying into 2026?

01/01/2026

Belief is a decision.

A decision to keep showing up when doubt is loud
and clarity hasn’t arrived yet.

As we step into a new year, may you believe in the story you’re still writing — even if it’s unfinished
Blessed 2026 ✨

#2026

12/28/2025

Because goals are checklists.
Stories are legacy.

When we zoom out decades ahead, the noise quiets:
deadlines, launches, numbers… fade.

What remains are the stories we created —
or avoided.

Maybe it’s:

the story you didn’t repair with someone you love
the story you didn’t write or share
the story your body has been whispering for you to listen to
the story your family needed you to rewrite

the story you want future generations to inherit

12/27/2025

. I had a goal in 2025; to show up better as a mother…

I made progress — but not all I hoped for.

It’s actually one of my unmet goals of 2025..

Parenting is just too hard. Especially when you add on top a career, aging parents, self care, so much more (like the list of endless things that mum in the video is carrying)

Can you relate?

Many years ago, I took a parenting course, and asked the trainer: “How long until this works?”

She replied:
“A lifetime.”

Parenting isn’t something you finish ✨

On to 2026 🔥