Perkuto

05/03/2023

The results from the 2023 Adobe Marketo User Study are in! 🎉🥳

So, what did we learn from surveying Marketo users?

In this first report, we’re focusing on the eight key takeaways from this year’s data.

Here’s a sneak peek at this year’s data 👀

▪ 80.3% of respondents reported challenges with team members having the appropriate level of training to be successful in Marketo.
▪ 75% of respondents saw a lift in revenue as a result of using Marketo Engage as their marketing automation platform
▪ 57.5% of respondents expect their marketing operations teams to grow in 2023

Curious to learn more?

Download the report here! https://learn.mergeworld.com/marketo-user-study-2023-8-takeaways.html?utm_source=organic-social&utm_medium=facebook&utm_campaign=2023-marketo-user-study-8-takeaways

05/02/2023

What do you get when you combine….

🛠️ Community building
📚 Professional development
👥 Networking with others in marketing ops

All in one event?

You get MOps-Apalooza! 🙌

We’re thrilled to be a sponsor at the first annual MOps-Apalooza, hosted by MarketingOps.com

If you’re looking to enhance your professional skills while building relationships with others in marketing ops, here’s your chance to grab your early-bird ticket!

Learn more here 👉 https://marketingops.com/mopsapalooza23/

03/13/2023

We are EIGHT days out from !

As you’re planning your schedules, be sure to add a Jeto demo to your calendar!

Our Jeto experts will show you...

▪ How seamlessly Jeto integrates with Adobe Marketo Engage
▪ Jeto's email and landing page editing capabilities
▪ How to set up guardrails and access

Not to mention, anyone who signs up gets access to Jeto’s Connect API integration capabilities 𝘧𝘰𝘳 𝘧𝘳𝘦𝘦.

It doesn't get any better than that! 🔥

Reserve your spot! https://calendly.com/jeto-demo/summit?mkt_tok=NTQ3LUlOWC0zNDkAAAGKVubPXax1rgDIQh7T1DZ7wHGiOVR8eg_Ua-m-OXn9YvsupxIFIIRvORRHKUvCtomZSKS54iFOEm9IJccCNQ&month=2023-03

03/10/2023

Is your lifecycle broken? 👀

Here are three tell-tale signs that your lifecycle may be broken!

① Poor visibility into the marketing and sales pipeline
② Difficulty identifying engaged or qualified leads
③ Duplicate records preventing compliance with consent laws

Curious to learn the rest? Register for Amanda Giacobassi's session at !

She'll also educate you on the different types of lifecycle models and how to implement each one.

Sign up here 👉https://reg.adobe.com/flow/adobe/as23/sessions/page/catalog/session/1661982241649001DR8Q

03/08/2023

Have you met MERGE, our parent company?

Don't miss the opportunity to meet the MERGE team at this year's !

Visit us at booth #906 at Adobe Summit to learn more about MERGE's service offerings and how we can help across the full Adobe suite and beyond.

You'll also have the opportunity to chat with our Adobe Marketo Engage subject matter experts!

02/27/2023

The countdown is officially on!

2️⃣2️⃣ days until Adobe Summit.

For those looking at which sessions to attend, don't miss Amanda Giacobassi's session on diagnosing and treating your lead lifecycle!

You'll walk away feeling confident about...

▪ Making informed decisions on which type of lifecycle model is most appropriate for your business
▪ Feeling equipped to go to your counterparts in Sales and discuss lifecycle tracking as a partner
▪ Implementing your target lifecycle in Adobe Marketo Engage

Sign up here! https://reg.adobe.com/flow/adobe/as23/sessions/page/catalog/session/1661982241649001DR8Q

02/22/2023

When James Hardie was preparing for the launch of the Magnolia Home | James Hardie Collection, they were looking for help in the following areas...

① Redesign/update the existing Sample Request drip program in Marketo
② Deploy the announcement email
③ Build a brochure download program

Learn how our team stepped in to help drive several noteworthy metrics, such as:

◾ Several thousand sample requests for the Magnolia Home | James Hardie Collection
◾ Created a landing page that was the 4th most visited page on their website
◾ 300,000+ landing page views

Read more ➡️ https://perkuto.com/blog/james-hardie-partners-with-perkuto-to-develop-magnolia-home-james-hardie-collection-emails/?utm_source=facebook&utm_medium=organic-social&utm_campaign=pkto-2023-feb-social

02/21/2023

We’re proud to announce another Adobe Certified Master - Marketo Engage Architect on our team! 💪

Congratulations to Heloise Brière-Tomic on obtaining her Adobe Certified Master - Marketo Engage Architect certification.

This is no small feat, as this is the highest level of Adobe Marketo mastery.

We are honored to have you on our team, Heloise. Way to go! 👏

02/09/2023

We’ve all been there — trying to come up with a succinct definition of marketing operations 😬

That’s why we decided to ask ChatGPT: what is marketing operations?

“Marketing operations refers to the set of processes, systems, and data that support the planning, ex*****on, and analysis of marketing programs."

And the goal of marketing operations? This is what ChatGPT had to say:

"The goal of marketing operations is to improve the efficiency and effectiveness of marketing efforts and ensure that resources are used optimally. This includes the management of marketing data, the creation of reports and dashboards, and the deployment of marketing campaigns.”

So what do you think? Do you agree with ChatGPT’s definition of marketing operations? 🤔

02/08/2023

There's nothing we love to hear more than client praise 🙌

So, what are the benefits of partnering with a marketing ops agency? Let's review! 🔎

◾ Getting more out of your Marketo investment
◾ Extending your team's bandwidth
◾ Gaining technical expertise

And more!

Curious to learn what it's like to partner with Perkuto + MERGE? Learn more here ➡️ https://perkuto.com/consulting_services/marketo-agency/?utm_source=facebook&utm_medium=organic-social&utm_campaign=pkto-2023-feb-social

02/03/2023

Continuous improvement is the name of the game 💯

In 2022, our team earned 100+ certifications (129, to be precise)! At Perkuto + MERGE, we value ongoing education and training, which is why we offer an education stipend 📚

We're thrilled to announce that Paul Ferrer, Senior Technical Consultant at Perkuto + MERGE, is our newest Adobe Marketo Engage Certified Architect (formerly known as MCSA)!

This certification is no easy feat, as it is the highest level of certification available.

Way to go, Paul! 👏

02/01/2023

End-of-year reporting should start at the 𝘣𝘦𝘨𝘪𝘯𝘯𝘪𝘯𝘨 of the year.

Why is this?

In order for EOY reporting to be successful, marketing ops professionals must set themselves up for success early in the year.

This means starting in January, they should…

✅ Document achievements
✅ Consistently report and analyze
✅ Connect data points to tell a compelling story

We recently sat down with Tracy Smith, Senior Director of Business Intelligence at MERGE, to get her perspective on how to make EOY reporting a breeze.

Read more! https://perkuto.com/blog/4-tips-for-marketing-ops-professionals-how-to-make-eoy-reporting-a-breeze/?utm_source=facebook&utm_medium=organic-social&utm_campaign=pkto-2023-feb-social

Year-end reporting is an amazing opportunity to showcase your accomplishments as a marketing ops professional. Check out these four tips!