06/05/2026
✨ Current Auction Highlight ✨
➡️ Lot 51: Coca-Cola Silhouette Girl Thermometer
📅 Petroliana & Advertising | Featuring the Cliff Love Collection | Session I: June 13 | 9am EDT | Live Webcast Auction
🏷️ Estimate: CA$2,000 - $2,500
Circa 1940, Coca-Cola commissioned St. Thomas Metal Signs to manufacture two versions of the Silhouette Girl thermometer, one in red and one in green. Both Canadian variants feature the slogan, "Thirst knows no season", a phrase with roots said to trace back to Winnipeg, Manitoba.
As the story goes, a Coca-Cola executive visiting from Atlanta arrived in Winnipeg during the dead of winter and was surprised to find Canadians enthusiastically drinking ice-cold Coca-Cola despite the frigid weather. His observation, "Thirst knows no season," captured the moment perfectly - and the phrase stuck.
This example is in superb condition, with a grade of 9.5.
➡️ BID NOW: https://buff.ly/pait2i6