Orbis Leadership

05/26/2026

What do Exxon Valdez and Johnson & Johnson have in common?

They both faced crisis. But only one of them communicated — and the difference defined their reputations for decades.

Exxon's CEO didn't show up for weeks. The company went quiet. The public filled that silence with anger.
J&J moved fast, acknowledged the problem, and kept talking even when they didn't have all the answers. That decision became the gold standard in crisis communications.

The lesson? Silence isn't safety. In today's 24-hour news cycle, a vacuum fills in minutes — with speculation, leaks, and social media noise you can't control.

"No comment" used to be standard legal advice. Today, it's the last resort.

Whether you're leading a team in Seoul, Singapore or Toronto, the question isn't whether to communicate under pressure. It's whether you're doing it deliberately.
Donald MacIntyre — former Time magazine Seoul Bureau Chief and co-founder of Orbis Leadership — has spent three decades on both sides of this conversation: as a journalist who hated hearing "no comment," and as a communications adviser who wouldn't let executives say it.

Read the full article on the Orbis blog 👇
https://www.orbisleadership.com/post/no-comment-why-it-s-the-last-resort-not-the-default

05/23/2026

노 코멘트.“

안전하게 느껴지는 두 마디.

하지만 기업이 할 수 있는 말 중 가장 큰 대가를 치르게 될 수도 있는말 🎤
저널리즘과 기업 커뮤니케이션 분야에서 30년을 보낸 Orbis Leadership 공동 창업자 도널드 맥킨타이어가 배운 것:

“침묵은 당신을 지켜주지 않습니다. 그저 다른 누군가가 당신의 이야기를 대신 쓰게 할 뿐이죠”
위기에서 살아남는 기업들은 모든 걸 말할 수 없는 상황에서, 꼭 맞는 말을 하는 회사들이라고. 그래서 ”노 코멘트“ 뒤에 숨으려 하지 않죠.

👉 Orbis 블로그에서 전체 스토리 읽으세요 — 링크는 바이오에, 혹은 첫 코멘트에
— 여러분이 지금까지 겪은 커뮤니케이션 위기 중 가장 어려웠던 상황은 무엇이었나요?

댓글로 알려주세요 👇
#위기커뮤니케이션 #리더십커뮤니케이션 #미디어트레이닝 #기업커뮤니케이션 #한국리더 크로스컬쳐커뮤니케이션 임원코칭 OrbisLeadership 비즈니스커뮤니케이션 PR전략

05/23/2026

“No comment.”
Two words that feel safe. But they can cost more than almost anything else a company can say. 🎤
Here’s what three decades in journalism and corporate communications taught Donald Macintyre, co-founder of Orbis Leadership
Silence doesn’t protect you. It just lets someone else tell your story.
The companies that survive crises are the ones that say the right thing, even when they can’t say everything. They don’t try to hide behind “No comment.”
👉 Full article on the Orbis blog — link in bio.

What’s the hardest communication situation you’ve ever navigated? Tell us in the comments 👇 ExecutiveCoaching OrbisLeadership PRStrategy

02/13/2026

Ever wonder why a Korean colleague’s presentation seems to wander before getting to the point? 다시 말해서, 왜 대한민국식 프리젠테이션은 영미국가인들에게 혼돈을 주는 걸까요? Share your experience with us! 여러분의 경험을 나누어 주세요:)

09/26/2025

Frontline teams often work the hardest… but feel the least connected.

When headquarters misses the message, the gap creates frustration, silence, and quiet disengagement. Conflict doesn’t always explode — sometimes it just corrodes.

💡 The real challenge: keeping your edges connected to the center.

👉 How does your organization make sure frontline voices stay heard?

09/12/2025

https://wix.to/0Fs226X

At Orbis, we believe communication skills are the cornerstone of effective leadership. Our expertise lies in leadership communication training, business writing courses, media training, and presentation skills training.

09/04/2025

Conflict in diverse teams isn’t a liability — it’s latent energy.

Research from Harvard Business Review shows that diverse teams can outperform homogenous ones — but only when managed well. Without the right communication skills, conflict leads to misunderstanding and stalled projects. With the right approach, it sharpens thinking, fuels innovation, and accelerates ex*****on.

One powerful approach is dialogic leadership (William Isaacs) — the practice of creating space where people can suspend assumptions, listen deeply, and allow conflict to become a catalyst for insight rather than division.
Another is systems leadership (Harvard Kennedy School) — the ability to see the bigger picture, work across boundaries, and transform conflict into alignment around shared goals.

For HR managers and corporate executives, the challenge is not to eliminate conflict but to reframe it: from fire to be extinguished into fuel that powers creativity, resilience, and better decisions.
Conflict in diverse teams isn’t a problem — it’s potential.
With dialogic leadership, tension becomes a spark for insight. With systems leadership, friction across boundaries can be aligned into shared goals. The real question is: are we equipping leaders to host conflict well enough to turn it into fuel for innovation?

How is your organization preparing leaders to host conflict well — and turn cultural friction into strategic advantage?

“Have you seen a time when disagreement actually made a team’s decision stronger?”

https://wix.to/lqDpkDH

05/07/2025

New Episode Alert – The Skill Shift Project
Data literacy isn’t optional anymore – it’s a key skill in any career
In our latest episode, we dive into the world of data analytics and why data literacy is becoming a non-negotiable skill in today’s workplace. From better decision-making to spotting trends before they emerge, the ability to interpret and question data is now a must-have for every role — not just for data analysts.
Tune in to explore how organizations can build a culture of data fluency and why the future belongs to those who can turn numbers into insights.
Listen now: https://www.orbisleadership.com/blank-4

05/03/2025

https://wix.to/RAOEc1w

At Orbis, we believe communication skills are the cornerstone of effective leadership. Our expertise lies in leadership communication training, business writing courses, media training, and presentation skills training.