10/26/2022
Don’t settle for being best because you won’t be… for long.
In our complex, fast-changing world you need to be better than best.
Best Vs. better:
Being best is a point reached. It’s an important milestone and one to be celebrated for sure. But, it is a finite point in time, a point that is already behind you. The concept of being better is continual and infinite. It is a milestone that is always in front of you, inspiring you and your organization to be better, every day.
Better beats best:
1️⃣Better is in our nature. It is human nature to leave our mark on, and to believe that, this world is a little bit better because of us. It is why our drive to strive, reach and ultimately accomplish is a visceral part of our core being. The possibility of better performance becomes exponential as more people onboard the mantra of better is better than best.
2️⃣Better is Cultural. The mantra of better is a universal mentality that can capture the ambition of many versus the singular mentality of being best. Only one can be best but all of us can be better. Better cultures thrive on the friction of fresh thinking and collaboration. “Better” is a path to success and improved performance.
3️⃣Better is Competitive. “Best” thinking is a byproduct of the traditional, scalable efficiency model that focuses on maintaining best position on price, speed and quality. To become better versus best means listening to customers for new and emerging needs, watching for shifts in market conditions and trends.
So, don’t settle for best. It is fleeting. Aim to be better. It is how successful organizations get ahead and stay ahead.
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