Acclivity

Acclivity A B2B marketing agency for manufacturers, IoT providers, and innovative technologies. There is only an upside to working with Acclivity!

Here's a sales exercise that takes minimal time and outperforms cold prospecting.Review your existing testimonials. (If...
04/24/2026

Here's a sales exercise that takes minimal time and outperforms cold prospecting.

Review your existing testimonials. (If you don't currently have documented testimonials, go ask your best clients for them. Right now. Seriously, close this app and go text, email or call them and ask for a testimonial.)

Then, with testimonials in hand, make a list of every company and industry represented. Next, make a second list of companies adjacent to those. Same size. Same sector. Same buyer profile. (AI or LinkedIn Sales Nav can help here!)

That second list is your next batch of outreach.

Post those testimonials and client quotes to social, add them to your website and highlight them on an industry-specific PDF sell sheet. This is your "social proof." Use their language. Add a tiny bit of context, and you have a case study, too.

Choose whichever method feels right for you: direct outreach on social, webinar presentation, ads funnelling to a landing page, cold call, podcast appearances - anything that gets you comfortably in front of your testimonial adjacent prospects.

(Tip: in LinkedIn Sales Nav you can do a search and filter for people that are connected to the clients that gave you testimonials! "Best path in - Connections of - [list your testimonial sources.]" The closer the lead is to you or your existing testimonial client, the more weight the social proof carries - start here!)

Your message gets framed around:
"How one company in [industry] solved [pain point].
Here's the solution and what they had to say about it."
(Adjust to your specific offer/product/service, add your brand voice, and for the love of Vega protein shakes - talk to people like you're a human.)

Now, the adjacent buyer doesn't need to be convinced you can do what you say you can do. They just need to feel urgency and make the numbers make sense.

Your focus becomes sharing what you know from working in the space, and building a relationship. At some point, ask for the meeting or the sale.

It feels simple. It is simple. That's the point.

Your website is not about you. If it is, you're doing it wrong.Here's what your website should be centred around:>> Who ...
04/22/2026

Your website is not about you. If it is, you're doing it wrong.

Here's what your website should be centred around:

>> Who is this for.
>> What problem/pain point does it solve.
>> What's the offer and the commitment.
>> What outcomes should they expect.

That's it. That's the framework.

I've used it for software, manufacturing, raw materials, service businesses, and founder-led consulting practices. It works because it forces the business/writer/you to stop spewing sales messaging, stats, features and buzzwords - and start serving your future client.

Most websites fail to engage or resonate with the target audience. They talks about the company instead of the customer. By the time you get to outcomes, the reader has already closed the tab.

Check your home page (or full website) against those four questions - how did it do?

Your brand is a foundation. Not a finish line.We see it all the time with B2B companies, especially in manufacturing and...
04/09/2026

Your brand is a foundation. Not a finish line.

We see it all the time with B2B companies, especially in manufacturing and tech: they invest heavily in a rebrand or brand refresh, launch it, and then... wait for results.

But a brand identity -- no matter how polished -- doesn't generate awareness or trust on its own. It's the platform everything else is built on.

Here's how we think about it at Acclivity:

Your company brand is the foundation. Clean positioning. Clear value proposition. Visual identity that signals credibility. You absolutely need this, and it needs to be solid.

But then you layer on the things that actually drive traffic, build trust, and expand reach:

Executive thought leadership -- your leaders sharing real perspective, building personal brands that carry the company forward.

PR -- third-party validation through media coverage, review sites, podcasts, and industry publications.

Events -- showing up where your ICP gathers, hosting conversations that matter.

Review campaigns -- giving prospects the peer validation they need to move forward with confidence.

You build the brand foundation and then you do all of these other things to get people's attention, drive trust, drive reach.

The brand is essential. But it's chapter one, not the whole book.

What's the layer above brand that's driven the most results for your company?

"Taste" is about to become the most valuable skill in marketing. And most teams aren't developing it.Here's what I mean....
04/08/2026

"Taste" is about to become the most valuable skill in marketing. And most teams aren't developing it.

Here's what I mean. AI can now produce content, design, strategy outlines, campaign concepts -- fast, cheap, and at scale. The capability gap between teams is shrinking. Everyone has access to the same tools.

So what becomes the differentiator?

Taste. Judgment. The ability to look at output and know -- not just think, but KNOW -- that it needs to be sharper, more interesting, more human.

The organizations that go fully agentic with their marketing will produce an ocean of flat, forgettable work. It'll be competent. It'll check every box. And it will move no one.

Where magic happens is at the intersection of AI speed and human discernment. Where someone keeps pushing the prompt. "This is fine, but it's not interesting enough." "This reads like everyone else." "Challenge this angle -- what's the contrarian take?""

That's not a skill you can automate. It's earned through years of doing the work, studying what resonates, developing a point of view.

AI is the most powerful multiplier we've ever had. But it multiplies whatever you feed it -- including mediocrity.

Don't just do mediocre work at scale. Develop taste. It's your moat.

Engineers, your deep technical knowledge is an asset, not a burden. To turn those complex product details into wins, cre...
04/07/2026

Engineers, your deep technical knowledge is an asset, not a burden. To turn those complex product details into wins, create a one-page spec sheet to reference instead of over-explaining. Shift the conversation to the client’s pain points, and watch relevance replace confusion.

Many B2B companies invest heavily in branding alone, expecting immediate results. We believe a strong brand foundation i...
04/02/2026

Many B2B companies invest heavily in branding alone, expecting immediate results. We believe a strong brand foundation is essential, but it’s just chapter one. Success truly happens when you add layers like executive thought leadership, media validation, client reviews or testimonials, and engaging events.

In a world where AI can whip up content faster than you can say 'draft,' the real superpowers are creativity and taste. ...
04/01/2026

In a world where AI can whip up content faster than you can say 'draft,' the real superpowers are creativity and taste. They are the secret sauce that transforms good enough into unforgettable. So, dust off those human instincts and let's make marketing memorable again.

Engineers, we get it — knowing the ins and outs of your product is a superpower, but in sales calls, it can turn into a ...
03/31/2026

Engineers, we get it — knowing the ins and outs of your product is a superpower, but in sales calls, it can turn into a disadvantage if not carefully directed. Think of it this way: channel that technical expertise into a concise one-pager and focus your conversations on the client's needs. It’s all about making your tech work for them, not just showing how much you know.

03/27/2026

Strong campaigns aren't just about creative ideas or smart strategy.

They're built on operational excellence.

When clients work with us, they feel things are under control. Meetings run smoothly. Deliverables arrive on time. They never have to chase us for updates.

That stability builds trust. And trust is what fuels long-term partnerships.

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Ottawa, ON

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