The Outbound Sales Guy

01/23/2023

Back in December, I had the opportunity to appear on the Do Good Work podcast where we discussed how having a persistent mindset can set you up for both personal & professional success.

We also discussed how to build an outbound sales motion & what you should consider for a solid foundation to expodite growth.

https://dogoodwork.io/podcast

"I love Raul's outlook and he drops strategy and value like crazy. Definitely one of my favorite shows to tune into for entrepreneurial guidance and inspiration!"

08/16/2022

I had the pleasure of being featured in

SubKits

Go Solo Entrepreneur Stories where they highlighted my journey so far!

https://gosolo.subkit.com/the-outbound-sales-guy/

Enjoy the read!

01/24/2022

Here are 4 ways to utilize demand generation:

1. Freemiums are your best friend.

2. Social media marketing.

3. Partner with industry thought leaders.

4. Always test for success.

How are you generating demand with your audience?

01/22/2022

Gartner predicts that by 2022, 70% of all B2B marketers will be utilizing intent data for prospecting & with 87% of buyers preferring to self-serve their buying journey it is imperative that you take intent data seriously.

Here are 7 benefits for leveraging intent data apart of your prospecting efforts.

1. Identify new opportunities to create relevant content, campaigns, & offers.

2. Personalize customer journeys across all channels.

3. Build stronger relationships with your customers using data driven insights.

4. Respond with relevant messaging, experiences, & offers that drives engagement.
5. Turn anonymous browsers into loyal customers by personalizing all communication.

6. Optimize campaigns to drive better results & close more deals faster.

7. Achieve grater visibility with target markets while driving engagement.

How are you utilizing intent data while prospecting to generate qualified sales meetings?

12/16/2021

For 41% of salespeople phone calls are the most effective sales tool at their disposal.

Here are 5 steps for starting a call with a prospect.

1. Performing research beforehand so you know the prospect’s situation & what their present needs are.

2. Earning trust through mutual acquaintances or familiar competitors as soon as possible.

3. Keeping the conversation going by encouraging the prospect to reveal more about their situation.

4. Keeping the conversation flowing by focusing on the prospect’s relevant pain points & priorities.

5. Being flexible & allowing the conversation to evolve organically instead of sticking to a rigid structure.

What else would you include to start a conversation on the phone with a prospect?

12/12/2021

According to a McKinsey report word-of-mouth marketing drives between 20%-50% of all purchasing decisions & a 2018 study by Convince & Convert found that this is especially the case for millennials who are 115% who are more influenced by word-of-mouth than traditional advertising.

Here are 3 steps for creating customer advocates:

1. Develop a brand advocacy strategy.

2. Identify your customer advocates.

3. Incentivize them to create user generated content.

How are you leveraging word-of-mouth to create raving customer advocates for your brand?