Marketing What's New

Marketing What's New If you are searching for Glenn Schmelzle, see his instagram, linkedin, or X accounts. marketing is now all digital.

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If you've watched the Internet disrupt every area of business and said 'There's got to be something new in how marketing is done,' you're right. We have been a Google Partner since 2012, using Pay-Per-Click advertising to generate leads, aided by email and social media channels.

Creating content is so tactical, we sometimes forget to build a strategy around it, causing operations to fall off the r...
04/15/2024

Creating content is so tactical, we sometimes forget to build a strategy around it, causing operations to fall off the rails. Robert Rose’s blueprint aligns them, and he came on the latest episode to share how.

Listen wherever podcasts are available, or head to Ep 191’s page via the link in the bio.

We’re creating large enough volumes of content, but we’re putting it in the wrong size of containers. Robert Rose knows ...
04/11/2024

We’re creating large enough volumes of content, but we’re putting it in the wrong size of containers.

Robert Rose knows how to fix this, and he came on Ep 191 to explain his Content Marketing Strategy.

Listen wherever podcasts are available, or follow the link in the bio to the show’s page.

Many of us never get to optimized content, because we devote too much time to creating that content. Robert Rose, Chief ...
04/10/2024

Many of us never get to optimized content, because we devote too much time to creating that content. Robert Rose, Chief Strategy Advisor at Content Marketing Institute, shows us his strategy for this in Ep 191.

Link is available in the bio.

Making a dashboard isn't just about displaying data that’s visually appealing; it’s not all about numbers and charts. Ra...
04/08/2024

Making a dashboard isn't just about displaying data that’s visually appealing; it’s not all about numbers and charts. Rather, it’s about human interaction, adoption, and the transformative power of understanding and leveraging data effectively within an organization.

My podcast guest Nick Kelly demystifies all this for us.
Listen wherever podcasts are available, or head to Ep 190’s page via the link in the profile.

Many dashboard initiatives fail due to people problems, not technical flaws. They centre around user experience, change ...
04/05/2024

Many dashboard initiatives fail due to people problems, not technical flaws. They centre around user experience, change management, and strategic alignment. We need to get the human side right.

Nick Kelly provides a roadmap for success in delivering data analytics. Listen wherever podcasts are available, or head to Ep 190’s page via the link in the profile.

The work it takes to implement dashboards isn’t trivial. Yet once most of them are built, they never get looked at. Nick...
04/03/2024

The work it takes to implement dashboards isn’t trivial. Yet once most of them are built, they never get looked at. Nick Kelly wrote a book to help us overcome these obstacles.

Listen wherever podcasts are available, or head to Ep 190’s page via the link in the profile.

All website analysis relies on proper setup of a tracking tag. But you can set up your tag in a way that balances data c...
04/01/2024

All website analysis relies on proper setup of a tracking tag. But you can set up your tag in a way that balances data collection and user privacy. It’s possible, using the built-in features of GTM.

Learn different options from analyst Ricardo Cristofolini.

Listen wherever podcasts are available, or head to Ep 189’s page via the link in the bio.

For your analytics to work well, its tracking tag must be properly implemented. Learn from Ricardo Cristofolini how to s...
03/28/2024

For your analytics to work well, its tracking tag must be properly implemented. Learn from Ricardo Cristofolini how to streamline Google Tag Manager, and how server-side tag implementation helps keep third-party advertising going amid cookie deprecation.

Listen wherever podcasts are available, or head to Ep 189’s page via the link in the profile.

We know that tags control the collection of site data; but we may not be aware of what data collection options we have i...
03/27/2024

We know that tags control the collection of site data; but we may not be aware of what data collection options we have in Google Tag Manager.

GTM, as it's known, has new user consent features that provide thoughtful ways of treating privacy concerns. Its server-side tracking also enables better control and privacy in data handling server-side tracking enables better control and privacy in data handling.

Hear Ricardo Cristofolini introduce these Tag Management concepts in Ep 189.

In human years, GA4 is still a toddler. Dana DiTomaso says it’s rapidly growing up and she’s giving it a chance to matur...
03/25/2024

In human years, GA4 is still a toddler. Dana DiTomaso says it’s rapidly growing up and she’s giving it a chance to mature.

Catch Ep 188 where she gives practical advice for getting onboard with GA4.

Link to the show is in the bio.

Change, resistance, and eventual acceptance. These are the feelings we have progressing through our GA4 transition. Hear...
03/22/2024

Change, resistance, and eventual acceptance. These are the feelings we have progressing through our GA4 transition. Hear one of the analytics community's finest guide us through it.

Catch Ep 188 where she gives practical advice for getting onboard with GA4.

Listen on your player or link to the show's page via the bio.

GA4 might be the new kid on the block, but Dana's on a mission to make it the most popular one.Catch Ep 188 where she gi...
03/20/2024

GA4 might be the new kid on the block, but Dana's on a mission to make it the most popular one.

Catch Ep 188 where she gives practical advice for getting as familiar with it as you were with the old Universal version.

Link is in the bio.

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