Realize Your Brand

11/21/2024

Quiet visionaries are notorious for undersharing—even when they’re posting content regularly.

Because it’s not just about if you share—it’s about what you share.

This topic hits close to home. I’ve seen the true costs firsthand: in my own journey as an undersharer and in my clients’ businesses.

Undersharing keeps you small and leaves your leads dependent on others instead of YOU taking control.

Here’s what it really looks like:

1 // Not showing up at all (or enough).
2 // Sharing content, but hiding YOU.
3 // Avoiding telling them how you can help.

👉 Which one challenges you the most?

09/18/2024

Thought leadership is essential for service businesses - even if you've never had the desire to step into the spotlight. Come learn why. 👇🏻

Join us for a live conversation, From Overlooked to Beautifully Booked, where we’ll explore how you can use your expertise to authentically attract the clients you’ve always dreamed of.

We’ll dive into: ✨ Defining what thought leadership really means ✨ Finding your unique perspective and voice ✨ Navigating the challenges and mistakes to avoid along the way

📅 September 19th at 12:30 ET
🎥 Live in my friend Tracy's FB Group - Link in the comments!

07/25/2024

This Elle Canada issue changed my life.

It was the summer of 2007. I was sitting alone in my living room, feeling the weight of losing a job I had poured my heart and soul into. As I flipped through an Elle Canada magazine, an article on personal branding caught my eye and changed everything. It was a beacon of hope at a time when I felt rejected and like a failure.

The concept of personal branding became a lighthouse for me. Though I had been in the marketing world already for a number of years, this perspective was a total shift in worldview:

→ That people could have their own brands.
→ That branding is really about authenticity.
→ That you get to choose what you want to be known for.

Business branding hadn’t really caught on to these ideals yet. But personal branding was an emerging movement that I knew I wanted to be part of.

Nobody was teaching it. There were no courses on it.
There were a handful of books.

I dove into this new field as my chosen craft, wanting to help others tap into this secret path to living in alignment with your genius and your truth.

I quickly realized that the principles of personal branding could be applied to small businesses as well – as long as those businesses were the extension of a visionary who wanted to do work that matters.

For the past 17 years, I’ve lived and breathed the pursuit of making authentic branding possible for everyone. For thirteen of those years, I’ve navigated the highs and lows of entrepreneurship, learning from incredible mentors and my own trial and error.

I've lovingly crafted well over 100 brands, each a true expression of the visionary behind them. I've developed, taught, and proven my Substantial Branding methodology, engineered client methodologies, and built thought leadership platforms. I've overseen every detail of the brand journey—from photoshoots and nurture sequences to proposal templates.

Along the way, I also launched a boutique brand agency, supported by an absolute dream team of creatives.

Now, I’ve distilled my life’s work into two programs that I am thrilled to share with you:

✨ Incomparable is a group accelerator that helps you finally gain traction through a premium signature service offering so you can sustain your business dream and get on the path to six-figures without the hustle.

✨ Unrepeatable is a high-touch done-for-you rebranding service that turns your growing business into a legacy brand. It begins with a comprehensive strategy and signature sales asset, and then we co-create a custom experience all the way to your new website launch.

At the heart of both programs is YOU. Aligning your business with your unique genius, calling, and passion. I want you to adore your business, to feel at home within it, and to have a place to house your life’s work and facilitate your greatest impact.

Are you ready for support? DM me! Let’s talk about carving out YOUR space in the world to do the work that you are made to do.

PS: Incomparable is still in beta launch and currently open for early enrollment! We begin on August 22nd and have only 7 spots left. If you want the details, reply with the word "Incomparable" and I'll send you the details.

07/18/2024

Staying in your craft is such an important part of your magnetism.

When the question you're fixating on becomes "how do I get clients?" your light dims.

The question should always be: "How to I create a transformation for my clients that they will rave about?" and that means freeing yourself up to BE in your craft, obsess over the problem.

Crack the code on creating results for your clients and do that. It keeps you inspired and energized in your craft. It grows your expertise. It creates social proof and return clients.

Obsess over the right problem. Not your problem: theirs!
That's how you become the go-to in your industry.

Send a message to learn more

07/15/2024

Your offers should give you an advantage and make selling easier.

If they're not, you need to be on the Incomparable waiting list ⇣

What's Incomparable? Our upcoming pilot program to help you create permanent, repeatable traction in your service business, step-by-step.

You'll turn your signature offer into something so special, so premium, and so incomparable that you become the obvious and only choice for your next-level clients. ✨

If you know us, you know we focus on deep, substantial change — combining quick wins with brand longevity and legacy-level impact. Incomparable will be no different.

In this program you'll:

1: ALIGN your offer with your brand vision, unique genius, and authentic advantages.
2: CRAFT your offer and Signature Sales Story to make it irresistible to dream clients.
3: ELEVATE it to be Premium, Branded, Incomparable, and Rave-Worthy.
4: SELL it and talk about it with higher confidence.
5: Help it SELL ITSELF by establishing a Minimal Marketing System that positions you as the authority and drives referrals without requiring tiring content creation or outreach.

LINK in the comments to get first access next Monday!⚡️

07/09/2024

A love note for service providers...

↓

Life is hard. And service providers make it BETTER.

That's why I’m so passionate about building my business to support purpose-driven service business creators like you.

Because you care about people.

You dedicate your life to mastering a craft that could truly change the world - whether it be one life at a time, or on a global scale.

I see you.

Meaningless work isn't an option for the heart-led service provider.

Through healing, beauty, purpose, abundance, connection – you are committed to lifting people UP!

You're here to align your purpose with your gifts and your gifts with your impact.
It’s pretty beautiful.

The thing about being a service provider, though, is that your work can easily be under-appreciated and taken for granted by the very people you long to help.
Our world grossly under-values service providers as a group.

There are entire industries (often where women make up the majority) that are shamefully underpaid.

It’s an unfortunate current that we're swimming against as we try to build our business to help others.

Good intentions aren't enough.

We still have to learn the art of client attraction. And to communicate and lead in a way that that makes our value undeniably clear.

To become an influential leader with unlimited impact versus an underearning devotee who can’t make ends meet.

Visionary, if the latter sounds more like where you are now, I'm excited to be creating an opportunity to help you shift that.

I'll help you craft and sell a premium, incomparable signature offer that makes marketing easy and six-figures finally possible for you. All within an intimate beta group experience.

Find the link in the comments to sign-up for the priority waiting list. This is the place to be to get first access to the limited spots for this beta round.
​
Here's to your beautiful work, your impact, and getting paid well for what you do!

06/18/2024

I've noticed a bit of a backlash happening against 'expert' brands.

And I agree with some of it.

Just because somebody’s an expert, doesn’t mean that they know your path to success.

Experts know their fields inside and out. They have years (or decades) of experience creating results in that field for varying types of clients.

But they might not know YOU. They don't have your perspective. And they, just like you, they need to constantly keep up with unpredictable changes in the world or in their industry.

*True experts understand their limitations and don’t pretend to have all the answers.*

Gurus are people who teach you to accomplish something exactly as it worked for them.

It’s not always all bad. There are often universal underlying principles at play that help people achieve great things.

But 'guru advice' really does need to be taken with a grain of salt (especially if they built their success within a completely different climate or context than you).

This is why navigating business advice requires a STRONG inner compass on your part.

We need to take ownership over our own journey. To stay in the driver’s seat and avoid outsourcing our big decisions to experts (or gurus) who don’t know who we are.

We need to cultivate our own sense of self-trust and wisdom. And develop the skill of discernment so we can take what works for us and leave the rest behind.

When we have this priceless foundation, we can take the gems of business advice offered by experts (AND gurus) and turn them into big leaps and strides in our growth.

What do you do to nurture your sense of self-trust and inner knowing? I'd love to hear it in the comments! 🧭

06/12/2024

If you've seen some of the lively and powerful brands we've brought to life, you've enjoyed some of the "untamed" writing genius of Krista Marchand - our in-house copywriter.

The moment I brought her on board (this is Lisa here), I knew I had just enlisted a secret weapon that would help our clients stand out online.

She brings a wildness to my structure.
A punch to my poetry.
An edginess to my geekiness.
And even MORE heart to my... already a lot of heart.

We are a dream team. And SHE brings so much to the table that I thought it was time you get to know her better and, more importantly, leverage her brilliance to help YOU show up as your boldest, most compelling self.

Introducing "Writing Untamed" - a monthly social series where Krista shares insights and prompts to get you shaking off the 'shoulds' and spreading your message.

This month is the intro post. Something light to get you started! We'll be jumping on live in the coming weeks to talk more about Krista's style and how she can help you tap into your "wild" side!

✨Here's Krista! →

Don’t be afraid. (Sounds cliché, but keep reading for my POV.)

Trust me, as a copywriter for Realize Your Brand, I send copy over to Lisa that I’ve written for clients and I’m often thinking, “I don’t know where this came from, but it felt right so let’s see what happens.” I send things all the time before ‘I’m ready’ because if it isn’t the filters that get us while we’re writing, it’s the editing we do after.

We start trying to please too many voices.

Of course you will edit your writing, looking for structural problems or repetition, etc. you just don’t want to edit out the fire and passion that comes when you shed the ‘shoulds’ and just tell people what you know. It’s FLOW.

But here’s the pivotal caveat:
You only get this freedom in your writing if you are extremely certain about some things.

WHO you are talking to.
WHAT you are here to do.

If you’re wishy-washy, your writing will reflect it. It’ll be boring because your choice of audience is too general and then no one cares. It’ll be too long because you haven’t landed on ONE thing that really matters. It’ll be too much because you’re not meeting your people where they are at.

People will scroll by if you’re not bravely doing what you’re here to do because they can tell if you’re trying to stand out by being… just like everyone else.

All kinds of copy works! All kinds of content works. So don’t be afraid to just get in there and start – because it can all be muddled with later. Right now? We need your voice.

Just you.
Don’t be afraid.
I am so so so rooting for you.

06/05/2024

I'm curious: how well do you tolerate a learning curve?

I’ll be honest - they’re rough for me.

I’ve been doing a lot of firsts lately:

I hosted my first summit.
I’m showing up in new ways on social.
I’m composing a group offering that isn’t like anything I’ve created before.

And I have to admit – I didn’t see the pain of the learning curve coming!

On days when I’m keeping within the realm of the tested and true – those skills and activities I’ve honed over many years – it can be easy for me to believe that I’ve completely healed the mind traps that used to be constantly present for me:

The perfectionism.
The self-doubt.
The fear of failure or ridicule.

And then? I try something new.
Something public.
And it all comes flooding back!

I genuinely believed nobody would want to speak at my summit >> I ended up with twice as many quality applicants as I needed!

I worried that nobody would sign up >> We celebrated 150 registered attendees!

I feel like an absolute child as I experiment and test out different tools on social. I’m convinced that people are seeing my posts and thinking “aww how cute, that’s so 2021!” 😂>> I re-discover the power of having my own back and allowing others to have their opinions of me. And, of course, of laughing at myself!

Creating content is HARDER than I expected and I quickly start to worry that means I’m doing the wrong thing >> I remember that the hard things are actually the ones worth doing. And that:

They. Get. Easier!

We have to push through the discomfort of the learning curve in order accomplish anything new. Anything new at all!

If we want to reach new levels of performance, success, impact, and happiness?

The learning curve is exactly where we need to be.

I'd love to hear about what learning curves you've faced lately!