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Why Firing Up the Base Can Backfire in Political Campaignshttps://ow.ly/jMti50Yi96A
02/19/2026

Why Firing Up the Base Can Backfire in Political Campaigns
https://ow.ly/jMti50Yi96A

New research from Wharton’s Pinar Yildirim shows how media coverage changes the impact of campaign messaging on voters.

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