Good Works

01/27/2025

Only one week left to sign up to participate in DM Benchmarks 2025! https://www.goodworksco.ca/sign-up-for-direct-mail-benchmarks-2025/

Got burning questions? Let us help you out!

👉“What do you need from me today?”
Your name, email, and organization name.

👉“Do you need personal donor info?”
We don’t require any personal donor information, just high-level figures like gross DM revenue, number of donors, and number of gifts.

👉“When will I hear from you again?”
We will reach out beginning February 3rd to collect your donor data

👉“What’s the data input deadline?"
We’ll need your data uploaded by February 28th, 2025.

👉“What’s in it for my organization?”
Custom Benchmarks report so you can see how your direct mail program measures up against the rest of the sector!
You could win a 30-minute debrief with a Good Works expert!
You’ll make a BIG impact on the sector. Your data helps shape the only report of its kind in Canada.
More participants = more data = more meaningful Benchmarks!

Got more questions? Leave it in the comment section below and we’ll get back to you!

01/09/2025

DM Benchmarks is back! Want to get involved? Sign-up to participate before January 31st! https://www.goodworksco.ca/sign-up-for-direct-mail-benchmarks-2025/

There are so many perks to participating in DM Benchmarks, like:

✅ Participating charities receive a custom Benchmarks report.

✅Win a 30-minute debrief with a Good Works expert! That’s right—insights, strategies, and direct mail know-how designed just for you.

✅Make a BIG impact on the sector. Your data helps shape the only report of its kind in Canada, supporting fundraisers across the country.

✅The more charities participate, the more data we’ll have, and the more meaningful the report will be to you. It all adds up to incredible insights on how direct mail is doing in Canada.

https://www.goodworksco.ca/sign-up-for-direct-mail-benchmarks-2025/

12/13/2024

Okay, fellow direct mail fundraisers: there’s postal strike news.

TLDR: Mail delivery looks likely to resume mid-next week, and we expect it to take about 4 weeks to get the system back up-and-running. If your mail’s been hanging out at Canada Post these last 4 weeks, look for it about a month after CUPW returns to work. If you’ve been holding off on production, hop to it!

The nitty-gritty (as of December 13): Given that Canada Post and the Canadian Union of Postal Workers (CUPW) haven’t been able to come to an agreement, the case is being sent to the Canada Industrial Relations Board (CIRB).

If CIRB finds that the two parties are at an impasse, postal workers will be called back to work. Current contracts will be extended to May 2025, Canada Post and CUPW will continue to work together to find a solution, and a review of Canada Post’s management is being conducted.

What does this mean for you? That mail service will likely resume next week. We anticipate that it’ll take some time for the system to get fully running once again – up to 4 weeks, based on our sources.

But, it’s key to know here that this isn’t binding arbitration. This is new territory for a very unique strike situation, and we’re expecting it to continue to be a fluid one, especially as CUPW has denounced the move.

As fundraisers, we’re glad to hear that direct mail is likely to restart, to get lovingly-donated dollars to the charities, and causes, that depend on them. We’re hopeful that the Canada Post review and ongoing negotiations will yield a deal that protects postal workers’ rights and strengthens the institution of Canada Post that we all, clearly, rely on.

That’s what we know right now. When we learn more, you’ll know it. Stay tuned for more details!

Send a message to learn more

11/13/2024

In a resource-strapped sector, funding remains always top of mind for many organizations. Join us for the Current Funding Challenges and How to Meet Them Panel discussion at our upcoming CharityVillage Conference & Awards on November 20.

We have convened a group of Canadian sector experts to dive into some of the challenges facing nonprofits and charities as they deal with declining donors and demographic shifts. How can fundraisers better engage young people? Is legacy giving a strategy that is right for your organization? And how can we, as a sector, move the needle on the amount of funding directed to Indigenous-led organizations?

𝗘𝘀𝘁𝗲𝗲𝗺𝗲𝗱 𝗽𝗮𝗻𝗲𝗹𝗶𝘀𝘁𝘀:
* Charlotte Field, Good Works
* Janine Manning, Indigenous Peoples Resilience Fund
* Wen-Chih O'Connell, PayPal Giving Fund Canada

👏 Thank you to our Presenting Sponsor, Toronto Pearson, and our Supporting Sponsor, GrantSimple.

https://okt.to/5Et1c3

07/23/2024

Released in May, this all-Canadian report unpacks how direct mail fundraising programs performed last year, thanks to the amazing charities who share their results with us! If you’ve been wondering how your fundraising measures up against other charities in the nonprofit sector, this is the report...

03/13/2024

Are you at NTC24 this week, either virtually or in-person? Drop into our sessions and say hi! 👋 We're super stoked to be in Portland, Oregon with all of you for the next few days and we're so ready to talk fundraising, legacy, and digital. 🎉

🧠 On Wednesday at 1:15 PM PT, join Holly Wagg for her virtual session, "The giving brain: The neuroscience of planned giving" to discover everything we know about your brain on legacy and how to activate it, thanks to brain imaging, psychology, and more.

🖥 Then, on Thursday at 10:15 AM PT, we'll be in-person for "Level up your planned giving: How to fill and cultivate your legacy pipeline", where Holly, Digital Fundraiser Marwa El Morsi, and Good Works client Caitlin Nicholls, CFRE will share a case study on digital legacy lead generation!

☕ Oh - and we'd LOVE to chat, grab coffee, or hang out between sessions with you. Send us a DM and we'll set something up!

03/08/2024

Come work with us! We're seeking a Content Marketing Specialist to help charities seeking digital, direct mail, and legacy fundraising support, find us. Check out the job posting on our website for all the details, including application information.

We're seeking a content marketing specialist to help charities who need direct mail, digital, or legacy fundraising support, find us!

02/22/2024

“No matter what you’re testing to fix, make sure you’ve laid out what success looks like out of the gate.” - read more about the ins and outs of testing for fundraising (and getting results you can confidently rely on) in the latest blog from one of our resident experts, Account Manager Alison Turmelle:

Strategic testing for fundraising is about figuring out what your end goal is first, and working backward to discover the tests to get there.

02/15/2024

DEADLINE: here's your LAST CHANCE to sign up to participate in Canada's only Direct Mail Benchmarks report! https://forms.gle/y1MdPYFM8hSvvv8k8

By signing up, you'll receive all of the details, criteria, and timelines for the sixth annual Direct Mail Benchmarks report. https://forms.gle/y1MdPYFM8hSvvv8k8

When you send in your data, you're on track to get the FULL sector report, a bespoke report tailored to your organization, AND you'll be entered to win prizes for you and your team.

Sign-ups close TODAY at 11:59PM ET. Want to know what your organization could do with a wealth of direct mail data? Sign up to find out: https://forms.gle/y1MdPYFM8hSvvv8k8