B-Line Marketing Management

10/06/2016

Great overview - brand building broken down into 7 easy to understand steps.

Building a brand that’s authentic, consistent, and rooted in a distinct personality separates you from the competition.

07/28/2016

B-Line client Burrowing Owl Estate Winery / CALLIOPE WINES was featured today in Vitamin Daily's "Grape Minds" email blast. Check it out: http://www.vitamindaily.com/dining/calliope-wines-take-flight-1.2309434

Equal parts fruity and delightful, there is no better way to celebrate summer than by indulging in a bottle by Calliope wine.

12/23/2015

http://www.punchbowl.com/ecards/share/0d644f27fd76c359e915

09/17/2015

Just posted to our blog (it's been awhile)...
Planning: As Easy as Eating a Cookie. Take a read and let me know what you think.
http://www.blinemarketing.ca/blog/

I do a fair bit of planning with and on behalf of my clients. I have a number of processes that I follow to develop and document a plan. However, on a recent road trip with my family, we threw the process out the window and through the course of a conversation and some specific questions, we arrived…

04/28/2015

We get asked frequently about Social Media and what the best approach is. That depends on your business strategy. Here are some things to keep in mind when you develop your marketing plan and social media strategy: http://www.imediaconnection.com/content/38545.asp

04/24/2015

Our expertise is in marketing with most of our clients being small businesses. Here's a great overview of things to keep in mind on the financial side.
http://www.theglobeandmail.com/report-on-business/small-business/sb-tools/small-business-newbies-need-to-be-record-keeping-pros/article24009685/

It’s tempting to think, ‘I’ll worry about taxes later.’ But entrepreneurs need to start preparing from the very beginning

04/23/2015

Looking for the quick answer to why your website needs to be mobile friendly / responsive?

http://www.theglobeandmail.com/technology/tech-news/google-opens-door-to-mobilegeddon-by-changing-search-results/article24042849/?utm_medium=Newsletter&utm_source=Tech%20Alert%20Weekly&utm_type=text&utm_content=TechAlertWeekly&utm_campaign=125560470

Google Inc. is revamping its search service to favour websites that are tailored to mobile devices as its seeks to shape its features around the rising popularity of smartphones.

04/23/2015

We've been doing a lot of work lately to develop a new brand for a client. When we do this, we like to stay true to the core of the business. We call it Branding from the Inside Out. Here's a good article that shares a process to set your business apart and ensure that your brand is tied to your company mission.

Learn how to create a value proposition or unique selling position (USP) to set your business apart from competitors.

03/11/2015

Congratulations to our client Burrowing Owl Estate Winery for being voted Best BC Red for 12 years running!

Find the best spots to eat, drink and shop in Vancouver, as selected by Vancouverites

01/22/2015

Always on the lookout for tools to help me keep myself and my business organized... Heard about this from a few wise women today.

An all-in-one weekly appointment calendar, journal, goal setting guide, and to-do list log integrated in one handmade, durable faux-leather planner.

01/06/2015

Does your business have a resolution? Have you turned it into a s.m.a.r.t. goal and assigned tactics to help you achieve it? Top 5 marketing resolutions for 2015 via ow.ly/GTCir