08/12/2026
Feel like you are climbing a mountain? Lyndie Hill from Hoodoo Adventure Company has some very timely words of wisdom that feel a bit like, well, a big hug 🤗🤗🤗 Thank you for your leadership 🙏🏻
⛰️💚 TO THE BUSINESS OWNERS CLIMBING A MOUNTAIN RIGHT NOW...
Being brave enough to start a business is a little like being brave enough to climb a mountain.
You can have the map. The compass. All the right gear. You can train, prepare and plan your route.
But you still don't know what the weather will do.
You don't know when your back will ache, when the trail will disappear beneath your feet, or whether you'll ever actually reach the top.
So you put one foot in front of the other.
I've been on this mountain more times than I would like to count. I've learned a lot of lessons along the way, but perhaps one of the biggest has been compassion.
Because I see you, fellow business owners.
I see you cleaning the windows because there aren't enough customers to keep you busy.
I see you staring at spreadsheets, moving numbers around, trying to figure out how to make payroll and rent.
I see you lying awake wondering what else you can cut, change, create or try.
I see the worry behind the smile you give the customer who does walk through your door.
I'd love to tell you I've been here before and that someone is going to ride in on a white horse and save the day.
I can't.
Sometimes there isn't a shortcut off the mountain.
Sometimes all we can do is dig a little deeper, take the next step, and remind each other that doing something this uncertain takes an incredible amount of courage.
So if you're struggling right now, I see you.
It's hard.
And you are an incredibly brave adventurer.
Our communities need the people willing to dream something into existence. The little shops, restaurants, makers, guides, growers, creators and entrepreneurs who make the places we live feel like ours.
We need you.
And if the mountain feels particularly steep right now, I'm here if you need someone climbing beside you. 💚
