BNI is a professional marketing organization specializing in word-of-mouth referrals. The BNI strategy relies on a business networking strategy that generates business referrals within many diverse networks. BNI relies on structured business groups wherein each member carries the other’s business cards. When a “prospect” is met, the business card and testimonial information is shared and a referra
l is most often created. Successful business depends on word-of-mouth referrals. This well-tested program has more than two decades of experience and is international in scope. BNI’s structured system of giving and receiving referrals creates a supportive and trusting environment for developing serious business relationships where network contacts are transformed into referred business.
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