07/31/2026
There's an $83,000 gap sitting in every Markham listing appointment right now. Argue about it and you lose the listing.
The detached median was $1,515,000 last year. It's $1,431,888 so far this year.
Your seller is still holding the old number in their head. The instinct is to defend yours.
You bring the CMA, they dig in, and they sign with the agent who agreed with them.
Losing a listing to the agent who agreed with them is the most expensive kind of polite.
Your CMA isn't the problem. Presenting it like a verdict is.
So don't argue. Sort.
Before the appointment, pull every detached sale in their pocket from the last 90 days and split it into two piles.
Pile A: sold in under 10 days. Several at or over asking.
Pile B: sat 40 days or more, cut the price, sold under.
Then you say one line:
"I'm not going to argue with you about price. I'm going to show you what happened to homes like yours in the last 90 days, and you tell me which pile you want to be in."
Now you're not the messenger with bad news. You're the person holding the evidence.
Then close the loop. Every home in Pile A launched inside the same narrow band. That band is your number, and it came from the market, not from you.
The data does the confronting so you don't have to.
And it's real. In the first half of July, 21 of 65 Markham detached homes still sold over asking. A German Mills home launched at $2,477,000, sat 55 days, and sold at $2,175,000. Same city, same month. The launch price picked the outcome.
I've sat in these appointments since 2000, through more than one correction. It's never about being right. It's about handing someone the evidence and letting them choose.
Run it this week. Tell me how it goes.
If you're a GTA agent and the pricing conversation is the one costing you listings, DM me. I'll walk you through how we prep it. No pitch, just the answer.
Jason Yu
647-694-4333
