STAR Results

10/17/2026

08/31/2026

The Executive Resource Centre
Purpose: establish value and direct power buyers to the right starting point.
𝐌𝐨𝐬𝐭 𝐂𝐑𝐎𝐬 𝐝𝐨 𝐧𝐨𝐭 𝐧𝐞𝐞𝐝 𝐦𝐨𝐫𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭.

They need to know which resource applies to the leadership problem sitting on their desk today.

An unreliable forecast may appear to be a pipeline problem. Inconsistent ex*****on may look like a salesperson problem. Coaching that keeps disappearing may be treated as a calendar problem.

But each can begin with the leadership system behind the number.

That is why I built the STAR Results Executive Resource Centre™.

It brings together executive briefs on leadership infrastructure and forecast reliability, diagnostics that surface leadership and ex*****on risk, conversations about coaching and accountability, and audio briefings sized to three, seven or thirteen minutes, depending on what your calendar allows.
Everything traces back to one belief:

𝐓𝐡𝐞 𝐧𝐮𝐦𝐛𝐞𝐫 𝐢𝐬 𝐝𝐨𝐰𝐧𝐬𝐭𝐫𝐞𝐚𝐦 𝐨𝐟 𝐭𝐡𝐞 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐭𝐞𝐚𝐦.

When coaching becomes inconsistent, accountability softens and priorities drift one decision at a time; the forecast is often one of the last places leadership drift becomes visible.
Start with the problem on your desk. Not the list of everything I have published.
https://starresults.com/executive-resource-centre/


Explore the Executive Resource Centre

04/19/2026

Most sales teams don't fail at strategy.

They fail at the moment strategy meets pressure.

The forecast call is coming.
The quarter is tight.
And suddenly the standards that held last month… don't.

Not because the team doesn't care.
Because there's no system keeping them.

That's what is built for.

🎧 13-minute breakdown: https://starresults.com/ex*****on-drift-15min/

03/09/2026

When someone whose work you respect gives your book their highest recommendation, you share it.

Sales leadership expert Kelly Riggs, host of the Sales Untraining podcast, recently reviewed FOCUSED.

His reaction meant a lot.

“I read a lot of sales leadership books. This is one you absolutely need to have.”

Kelly highlighted something sales managers experience every day.

Pressure from above.
Pressure from the team.
Pressure from the number.

As he put it:

“Sales leadership is hard. You’re being squeezed all the time.”

The real leadership question becomes:

When pressure is highest, what do you default to?

That’s exactly what FOCUSED was written to answer.

👇 Watch Kelly’s full take in the clip below.

03/05/2026

After 30 years in sales leadership, this moment is pretty special.

Holding the first copies of FOCUSED.

I wrote this book for sales leaders who feel the pressure of ex*****on slipping:

• Coaching becomes inconsistent
• Standards soften under pressure
• Leaders start carrying the number themselves

Ex*****on rarely breaks loudly.

It leaks.

FOCUSED is a leadership operating discipline for sales managers who want performance to hold even when they are not in the room.

If you lead sales managers, this book was written for you.

Available now on Amazon.

Why this works:
• Personal moment → high engagement
• Authority signal → stacks of books
• Simple problem framing → aligns with your positioning

⸻

2. CRO Targeted Authority Post

Same image, but framed as an operating manual for leadership teams.

Post copy

Most sales teams do not miss their number because of talent.

They miss because ex*****on discipline leaks.

Coaching cadence slips.
Inspection becomes episodic.
Managers step into deals instead of reinforcing standards.

Over time, the entire system weakens.

That is why I wrote FOCUSED.

It is an operating discipline for sales managers under pressure.

Not motivation.
Not theory.
Leadership enforcement.

If you lead sales managers, this book was written for your team.

02/25/2026

Most sales organizations don’t lose performance suddenly.

They lose it quietly.

High adoption turns into forecast pressure.
Coaching slips.
Standards soften.
Managers start chasing deals.

Results follow behavior.

This is ex*****on drift.

It happens when urgency replaces standards.

FOCUSED was written for this exact moment to help CROs and VPs of Sales protect coaching, enforce operating discipline, and keep ex*****on intact when pressure rises.

Because discipline not enthusiasm is what holds performance.

https://www.amazon.com/dp/0991754638

Enforcement doesn’t disappear loudly. It fades quietly.

02/24/2026

𝐅𝐎𝐂𝐔𝐒𝐄𝐃 𝐥𝐚𝐮𝐧𝐜𝐡𝐞𝐬 𝐭𝐨𝐝𝐚𝐲.

Because ex*****on doesn’t collapse.

It erodes.

Not when strategy is wrong.
Not when talent disappears.

But when urgency quietly replaces standards.

Coaching cadence slips.
Deal inspection softens.
Managers become escalation centers.

Not by decision.

By drift.

Most sales organizations don’t have a strategy problem.

They have a leadership enforcement gap.

FOCUSED is a practical operating discipline for leaders who carry the number — and refuse to let standards dissolve under pressure.

If you are responsible for predictable performance at scale, this was written for you.

Amazon link in comments.

Amazon link: https://www.amazon.com/dp/0991754638

02/23/2026

𝐓𝐨𝐦𝐨𝐫𝐫𝐨𝐰, 𝐈’𝐦 𝐫𝐞𝐥𝐞𝐚𝐬𝐢𝐧𝐠 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐈’𝐯𝐞 𝐛𝐞𝐞𝐧 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐪𝐮𝐢𝐞𝐭𝐥𝐲 𝐟𝐨𝐫 𝐚 𝐥𝐨𝐧𝐠 𝐭𝐢𝐦𝐞.

Not a sales book.
Not motivation.
Not another framework.

It’s a leadership operating manual for when pressure hits.

Because here’s what most organizations never diagnose:

Performance doesn’t collapse.

It drifts.

Coaching cadence slips.
Standards soften.
Managers become escalation layers.
Everyone stays busy.

Results get fragile.

Not because people stop caring.

But because urgency quietly replaces leadership.

I wrote FOCUSED for CROs, VPs of Sales, and senior leaders who are tired of carrying ex*****on personally — and want discipline to hold even when they’re not in the room.

If you’ve felt this:

• Coaching gets crowded out
• Pipeline becomes performative
• Standards only exist when you’re watching

—you’ll recognize this immediately.

Sharing more tomorrow.

01/22/2026

Most sales organizations don’t lose momentum all at once.

They lose it quietly.

Coaching gets postponed.
Standards get flexible.
Urgency replaces leadership.

Nothing looks broken—until results slip.

After 30+ years working with sales leaders, I’ve seen the same pattern repeat:
Performance erosion isn’t caused by a lack of strategy or talent.
It’s caused by leadership discipline collapsing under pressure.

I’ve just finished a book that confronts this head-on.

Not a motivational read.
An operating manual for leaders accountable for ex*****on.

More soon.

12/24/2025

Happy Holidays!