03/05/2022
1️⃣ Tell A Story
Think about who your followers are, create personas that they will identify with, and demonstrate how your business will help them overcome obstacles leading them to ultimately getting what they want.
2️⃣ Be More Buyer-Centric
Create balance in the content you give to your audience. Wine and dine them digitally just as you would if you took them out to a sales lunch. Entertain them with a joke or two related to your industry. Inspire them, let them think “What if this particular problem I had disappeared?”, Then you educate them with solutions to their problem. At the end of your hypothetical digital dinner, give a parting gift which will guarantee a second date by showing why YOUR solution is the way to go, you convince without "selling."
3️⃣ Repurpose & Repurpose
Think of content in a multipurpose manner. So, every time you create a piece of content know that a time will come when you can use it again. For example, writing posts can be somewhat time consuming, but the content lives on your business page until you say when. Many posts with a few tweaks can be used again and again.
4️⃣ Presentation is Key
Facebook, Instagram, Twitter and other social media platforms are constantly rolling out new features which allows our content to occupy new landscape and shift its form. Take opportunities to make otherwise okay content more interesting by presenting it differently with each platform.
5️⃣ Teamwork Makes the Dreams’ Content Strategy Work
Masterminds or brainstorm sessions, whichever label your team chooses, allows you to take full advantage of the experience and creativity of every team member. When one member comes up with an idea, another member’s creativity and experience can take the idea to the next level. Also if anyone is ever stuck there are more persons to really drive an idea home or come up with new ones. Brainstorm sessions are also fun, so it can be great for team building!