b. nolasco & co.

06/21/2024

"This is the solstice, the still point

of the sun, its cusp and midnight,

the year’s threshold

and unlocking, where the past

lets go of and becomes the future;

the place of caught breath, the door

of a vanished house left ajar. "

Solstice Poem, a poem by Margaret Atwood.

06/16/2024

Happy Father's Day to all the wonderful dads out there 💙

"A father's love is steadfast and true,
A haven of rest when the day's work is through,
A source of strength and of wisdom to share,
An anchor to hold to, in case of despair."

Excerpt taken from "A Father's Love" by Helen Steiner Rice.

06/12/2024

Client Hierarchies: The Key to Tailored Marketing and Enhanced Customer Relationships

Visit the post for more.

06/12/2024

As a small business owner, you may need regular assistance to manage certain one-off projects or tasks. Virtual Assistants (VAs) specialize in various areas, including marketing, bookkeeping, data entry and research, among others. Some VAs are skilled at creating marketing collateral and campaigns, while others can organize and manage your Customer Relationship Management (CRM) system. For instance, you may need help with tasks such as organizing electronic files, but only require assistance for a few hours per week....

As a small business owner, you may need regular assistance to manage certain one-off projects or tasks. Virtual Assistants (VAs) specialize in various areas, including marketing, bookkeeping, data …

06/12/2024

With seamless integration, today's CRMs have been elevated to a whole new level. Although they are not relatively new, they have transformed into a powerful tool that can provide a complete view of customers, streamline internal processes, and ultimately, increase revenue. Here's why you should you care about the details when setting up your CRM. Primarily, CRMs track sales and deal volumes – not just serve as a fancy contact list....

With seamless integration, today’s CRMs have been elevated to a whole new level. Although they are not relatively new, they have transformed into a powerful tool that can provide a complete v…

06/12/2024

Your CRM system, or your Customer Relationship Management system, is an indispensable tool for your business, as it tracks contacts, leads, sales volume, marketing campaigns, and interactions. It is a vault of all historical communication between you and your leads. It records when those leads were converted into clients and how profitable each transaction was. Essentially, it tells the story of how your business began and where it's headed....

Your CRM system, or your  Customer Relationship Management system, is an indispensable tool for your business, as it tracks contacts, leads, sales volume, marketing campaigns, and interactions…

06/12/2024

Customer Relationship Management (CRM) is a crucial aspect of any business, particularly for real estate agents and professionals. It is the central repository of client and market data, and it is not just a simple storage of contact information. When utilized correctly, CRMs can track and report on essential data such as demographics, sales volume, competitor intelligence, and customer trends. Pulling regularly scheduled reports provides deeper insight into your target audience....

Customer Relationship Management (CRM) is a crucial aspect of any business, particularly for real estate agents and professionals. It is the central repository of client and market data, and it is …

06/12/2024

Do you feel like your inbox is an endless pit of emails that will never be organized or cleared? Do you simply leave emails unread and only respond to the most pressing ones, or do you have a system in place for managing and clearing out your inbox? If you don't have a system in place, here are some easy steps you can take to regain control of your inbox and stay on top of your emails....

Do you feel like your inbox is an endless pit of emails that will never be organized or cleared? Do you simply leave emails unread and only respond to the most pressing ones, or do you have a syste…

06/06/2024

Life isn't about waiting for the storm to pass, it's about learning to dance in the rain. 💃 Don't let challenges hold you back, embrace them and find the beauty in the midst of chaos.

05/30/2024

"A target market, according to Investopedia, is a group of people who share similar characteristics such as age, income, and lifestyle that have been identified as the most likely potential customers for a product."

A target list takes a specific segment of your CRM and is used to generate a specific list of people to whom you will focus your marketing on.
You might look at this and think, “why do we need one?” and, “isn’t this a waste of time?”

Stay with me.

Crafting a target list is a lot like crafting a battle plan. Would you go into battle without first considering why, where, what, and how you'll attack?
But it's not just about being prepared. It's about understanding why you're doing what you're doing and what impact it will have on the audience it reaches.
Wouldn't it be nice if that work had value and intention rather than hurriedly emailing your entire CRM each month a general newsletter that likely wouldn't resonate with anyone?

What if you had a smaller list but a list of clients or leads that you want to nurture? Yes, your reach is smaller than if you send an email blast to everyone you know, but consider that it's better to reach the right people.

By working backward, you can narrow down how you’d like to spend your time and gain control of how you spend it.

Once you’ve decided on who or what you would like to focus on, ask yourself these questions:

WHO - determine who your audience is and consider demographics, number of transactions completed with you, the length of time you’ve known them for, and if they add value to your goal
WHERE - which area you would like to focus on
WHY - your intention or purpose of your marketing
WHAT - content and information you will provide your audience
WHEN - the launch date of your communication or marketing campaign, the frequency, and duration
HOW - what method of communication will you utilize? Mailouts, email, handwritten notes, phone calls, drop bys?

For next month, spend some time reviewing your goals and deciding on what you would like to achieve for the second half of the year and then pull a target list to determine where there are opportunities to make steps toward completing your goal.

05/28/2024

🌟 Success is not a one-time thing, it's a journey of consistent efforts and dedication. You can't just do something occasionally and expect to achieve greatness.

It's the daily grind, the continuous hustle, and the unwavering commitment that truly leads to success.

So keep pushing, keep striving, and keep doing what you need to do, because that's what will bring you closer to your dreams. 💪

05/21/2024

✨It's time to shift our focus from chasing perfection to embracing purpose.🌟
In the end, it's not about being flawless, it's about finding meaning and fulfillment in everything we do. 💪

Let's stop striving for an unattainable standard and start living with intention and passion. 💫