Guide Brand Consultancy

Guide Brand Consultancy Guide is a Branding Consultancy for positioning, reinventing, and scaling purpose-driven companies to thrive.

Discover where you need to focus to achieve your next goal and beyond.Take our complimentary 5-minute assessment to see ...
07/31/2026

Discover where you need to focus to achieve your next goal and beyond.

Take our complimentary 5-minute assessment to see what’s working, where the gaps are, and what to focus on next.

Take the Quiz:
https://guidebranding.com/thriving-brand-assessment/

07/30/2026

Workshop three of our Brand Builder Workshop Series with Gabriel Dumont Institute was all about verbal identity.

Together, we explored brand words, tone and personality to humanize their brands and create clear communication.

This workshop was a key part of the series, as many entrepreneurs struggle with how to clearly communicate in a way that has an emotional connection rather than just a description of what they do.

It was great to see entrepreneurs becoming clear about what they are communicating. Because strong communication is not about saying more, it is about knowing what you want people to feel and remember.

Send us a message if you are interested in learning more about bringing a workshop to your organization.

06/24/2026

When SIGA approached Guide to transform their Player’s Club into a unified rewards platform across all of their casinos, we knew this was about far more than a visual refresh.

The brand needed to bridge physical and digital experiences, work seamlessly across multiple environments, and be built to grow alongside SIGA’s future vision.

Together, we created a holistic brand strategy and dynamic identity system designed to seamlessly integrate at every touch point while staying deeply connected to the heart of the brand.

We evolved the existing icon into a timeless brand mark that represents a new era for SIGA Rewards, one built to create moments of uplift across every experience.

But a brand only comes to life when people are equipped to use it.

At SIGA’s 2025 Marketing Summit, we had the privilege of training team members from across the organization and their casinos, helping bring alignment, clarity, and confidence to the rollout of the new brand system.

Through our full rebrand engagement, every element was thoughtfully refined to support SIGA’s future-thinking experience and long-term growth.

What makes this story even more meaningful is the impact behind it. As SIGA grows, so does the support they provide to communities and initiatives across Saskatchewan.

Grateful to have partnered with the Saskatchewan Indian Gaming Authority team to bring their North Star Idea™ to life across every touchpoint.

A year after the rebrand, the organization has hit a record breaking year.

See case study → guidebranding.com/portfolio/siga-rewards/

Brand Strategy & Brand Identity by Guide

06/23/2026

Saskatoon Startup Week was an amazing way to bring together the entrepreneurship ecosystem. It was a week of inspiration and strengthening in the community of entrepreneurs, organizations and community builders.

Thank you SK Startup Institute for bringing everyone together in one week. Grateful to all the organizations who put workshops, events and networking together. Black Professionals and Entrepreneurs of Saskatchewan, Saskatoon Open Door Society

Workshop two of our Brand Builder Workshop Series with Gabriel Dumont Institute was all about identity.The strongest bra...
06/10/2026

Workshop two of our Brand Builder Workshop Series with Gabriel Dumont Institute was all about identity.

The strongest brands are built by understanding what makes you unique and having the confidence to own it.

Together, we explored brand personalities, colour, imagery, and emotion to humanize their brands.

It was powerful to watch entrepreneurs move from uncertainty to clarity as they began defining not just what they do, but how they want people to experience their brand.

Defining your personality is what helps you shape your brand identity. Right now, in the AI era, people are desiring brands that feel human more than ever. If you’re ready to step out and discover your uniqueness, take our Brand Personality Quiz to get started. Link below

https://guidementorship.com/brand-archetype-quiz

Introducing the founders and lead consultants at Guide. (The only way to get them both in the same room for a picture wa...
06/09/2026

Introducing the founders and lead consultants at Guide. (The only way to get them both in the same room for a picture was after a branding workshop).

Hannah Wheeler & Donovan Wheeler are the married duo behind Guide. They are driven by their purpose to transform the lives of others. Together, they believe when brands are thriving that is where true impact can happen. At Guide, they lead this philosophy through their consulting, branding and training. A thriving brand is built on Thriving Leaders, Teams, and Employees.

If you find yourself stuck or unsure what your next steps are in building and growing your brand, we would love to help. Book a discovery call below!

https://guidebranding.com/contact/

We’re excited to share that our work has been recognized with a Global Gold Quill Award!Thank you to our client, Indian ...
06/08/2026

We’re excited to share that our work has been recognized with a Global Gold Quill Award!

Thank you to our client, Indian Gaming Authority, for your partnership, and to the Guide team for their creativity and dedication. We’re grateful for the recognition and support.

Cover Image: Canada Keep Exploring

05/27/2026

Strong brands are built on clarity. ✨

Grateful to Gabriel Dumont Institute for inviting us to host our Brand Builder Workshop Series.

Workshop 01/04 was about finding clarity, reconnecting with purpose, and building from a place of confidence and authenticity.

Powerful to watch ideas take shape and vision become clearer. Looking forward to our next session!

We’re grateful for the opportunity to facilitate a webinar for SK Startup Institute called Root & Grow Your Brand.This w...
05/12/2026

We’re grateful for the opportunity to facilitate a webinar for SK Startup Institute called Root & Grow Your Brand.

This workshop was designed to help leaders and teams build and grow their brand with more clarity, simplicity, and intention, without feeling like they have to constantly grind to make progress.

In this experience, we focus on building strong brand roots: the foundation that helps a business stay grounded through challenges while creating long-term growth above the surface.

The growth people see above the ground is how your brand is experienced:
how it’s seen, heard, and interacted with every day.

Like any healthy plant, a thriving brand needs ongoing care and consistency:

• Light — getting your brand seen
• Water — training, support, and guidance
• Fertilizer — surrounding yourself with the right community
• Pruning — removing what’s no longer working

When these areas work together, brands grow with more confidence, alignment, and momentum.

If you’d like to bring this workshop experience to your organization or team, send us a message. We’d love to connect and explore how we can help your brand thrive.

✨Vision to Thrive Workshop Experience✨We’re grateful for the opportunity to facilitate a Vision to Thrive Workshop for t...
05/07/2026

✨Vision to Thrive Workshop Experience✨

We’re grateful for the opportunity to facilitate a Vision to Thrive Workshop for the Indigenous Youth Entrepreneurs Program through Clarence Campeau Development Fund.

Throughout this experience, participants were guided through:

• Identifying what may be limiting growth in both life and business

• Reframing challenges and creating a path forward

• Visualizing what a thriving life and thriving brand could look like

• Building a 1-year vision board to make that future feel tangible

• Creating goals and actionable next steps toward making it a reality

Do you feel like there is more potential within you and your brand, but you just don’t know how to unlock it? This workshop is designed to unlock your awareness and give you a path to get there.

If your organization or company is interested in bringing the Vision to Thrive Workshop to your community or team, send us a DM. We’d love to connect.

Workshop guided by Hannah Wheeler
Hosted by Guide Branding

Address

Saskatoon, SK

Opening Hours

Monday 9am - 4:30pm
Tuesday 9am - 4:30pm
Wednesday 9am - 4:30pm
Thursday 9am - 4:30pm
Friday 9am - 4:30pm

Telephone

+13065188806

Website

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