06/10/2026
Workshop two of our Brand Builder Workshop Series with Gabriel Dumont Institute was all about identity.
The strongest brands are built by understanding what makes you unique and having the confidence to own it.
Together, we explored brand personalities, colour, imagery, and emotion to humanize their brands.
It was powerful to watch entrepreneurs move from uncertainty to clarity as they began defining not just what they do, but how they want people to experience their brand.
Defining your personality is what helps you shape your brand identity. Right now, in the AI era, people are desiring brands that feel human more than ever. If you’re ready to step out and discover your uniqueness, take our Brand Personality Quiz to get started. Link below
https://guidementorship.com/brand-archetype-quiz