TruHous Media

TruHous Media Sports coverage from back-pack sports coverage. Truhous Media is founded on one simple belief: Anything is possible.

Truhous Media was founded by Jay Houslander, a sports enthusiast who found new and exciting ways to tell stories. With a decade of experience in marketing, print and internet, Houslander pulled from each of those experiences to create a hybrid media company that produces high quality content across all platforms. A company that blends elements of web design, social media, video and other platforms

to help companies, media outlets, universities, non-profit organizations and government agencies, Truhous Media continues to be a leader in back-pack sports coverage with Saultsports and the Junior Hockey Network under their umbrella.

TruHous Media Radio RebrandTruHous Media is preparing for a major rebrand of our radio stations, True North Radio and Tr...
08/28/2026

TruHous Media Radio Rebrand

TruHous Media is preparing for a major rebrand of our radio stations, True North Radio and True North Sports Radio, beginning September 1. Over the past while, we have listened to feedback from the public, and one message has been made very clear: our current logos do not properly represent what each station is all about. We have taken that feedback seriously and are working on new branding that better reflects the identity, sound, and direction of both stations. Watch for updates coming later this week as we get ready to unveil the new look for True North Radio and True North Sports Radio.

While TruHous Media (Saultsports TV) is best known for providing extensive sports coverage throughout Sault Ste. Marie a...
06/25/2026

While TruHous Media (Saultsports TV) is best known for providing extensive sports coverage throughout Sault Ste. Marie and the Algoma region. On Thursday, June 25, 2026, Korah Collegiate gave us the opportunity to step outside the arena and onto the graduation stage. We were honoured to broadcast the 2026 Korah Collegiate Graduation Ceremony, helping family members, friends, and supporters celebrate this important milestone. It was a privilege to capture and share such a memorable occasion as the graduating class closed one chapter of their lives and prepared to embark on the next. Congratulations to all of the 2026 graduates on their hard work, dedication, and achievements.

The Digital Shift, We are Here to Stay: The Benefits and Downfalls of the Disappearance of Traditional Newspaper Coverag...
06/22/2026

The Digital Shift, We are Here to Stay: The Benefits and Downfalls of the Disappearance of Traditional Newspaper Coverage

For generations, newspapers were the heartbeat of local communities. They documented everything from city council meetings and school board decisions to high school sports championships and community celebrations. Residents could count on their local newspaper to provide in-depth coverage of the stories that mattered most to them.

Today, that landscape has changed dramatically. As print circulation continues to decline and advertising revenue shifts online, many newspapers have reduced staff, cut publication schedules, or disappeared entirely. In their place, digital media platforms, websites, social media channels, and independent content creators have become the primary source of news and information for many people.

The transition from print to digital has brought several significant benefits. Information is now available instantly, allowing readers to access breaking news within seconds of an event occurring. Digital platforms also eliminate geographical barriers, enabling local stories to reach audiences around the world. For organizations, sports teams, businesses, and community groups, publishing content online is often faster, easier, and far less expensive than traditional print advertising.

The rise of digital media has also created opportunities for more voices to be heard. Community organizations, independent journalists, and niche publications can now cover topics that may have been overlooked by larger newspapers. Video streaming, podcasts, live broadcasts, and social media updates allow audiences to engage with content in ways that were unimaginable just a decade ago.

However, the disappearance of traditional newspaper coverage has not come without consequences.

One of the biggest losses has been the reduction in dedicated local reporting. Many communities no longer have reporters regularly attending council meetings, covering local elections, or investigating issues affecting residents. Without these watchdogs, important stories can go unnoticed and public accountability may suffer.

The decline of newspapers has also resulted in the loss of experienced journalists who specialized in covering local communities. These reporters often developed deep relationships and institutional knowledge that helped provide context and accuracy to the stories they covered. In the fast-paced digital environment, there is often pressure to publish quickly, sometimes at the expense of depth and thorough reporting.

Another challenge is the overwhelming volume of information available online. While digital platforms offer access to more content than ever before, they also make it easier for misinformation and unverified reports to spread. Readers are increasingly responsible for determining which sources are credible and trustworthy.

The disappearance of newspapers has been particularly noticeable in local sports coverage. In many communities, amateur athletics, youth sports, and grassroots organizations receive little to no coverage from traditional media outlets. While digital platforms have stepped in to fill some of that void through live streaming, websites, and social media coverage, the consistency and resources once provided by newspapers are often difficult to replicate.

Looking ahead, the future of community news will likely continue to be digital. The challenge will be finding sustainable ways to maintain quality journalism while embracing new technologies and changing audience habits. Digital platforms offer tremendous opportunities for growth, innovation, and engagement, but communities must also recognize the value of accurate reporting, local storytelling, and independent journalism.

The newspaper may no longer arrive on the front porch every morning, but the need for reliable local news remains as important as ever. The success of the digital era will depend not only on how quickly information can be shared, but on how well communities continue to tell their stories and hold institutions accountable.

šŸˆ GAME DAY IN SAULT STE. MARIE šŸˆThe stage is set for an exciting football showdown as the Scarborough Thunder take on th...
06/20/2026

šŸˆ GAME DAY IN SAULT STE. MARIE šŸˆ

The stage is set for an exciting football showdown as the Scarborough Thunder take on the Sault Sabercats at 1:00 p.m in U16 action and Brampton Bulldogs take on the U18 Sabercats in Sault Ste. Marie at 4:00 p.m!
Four proud programs. One field. Eight quarters of hard-hitting action.

Who will rise to the occasion and leave it all on the gridiron?

šŸ“ Sault Ste. Marie
šŸˆ Scarborough Thunder vs Sault Sabercats
šŸˆ Brampton Bulldogs vs Sault Sabercats
šŸ”„ Bring the energy. Bring the noise. It’s GAME DAY!

Watch Live - https://saultsportstv.streameai.com

Partnering with TruHous Media puts your brand front and center on one of the most talked-about programs on the station, ...
06/17/2026

Partnering with TruHous Media puts your brand front and center on one of the most talked-about programs on the station, giving you access to a powerful platform that goes far beyond traditional advertising. Instead of just running commercials, your business is woven directly into the show through live on-air mentions, authentic host endorsements, engaging product conversations, and custom promotional segments designed specifically for your brand. Your host Jay Houslander’s hands-on, personal approach with sponsors makes your message feel natural, credible, and memorable—the kind of impact standard ads simply can’t deliver.

Best of all, this high-level exposure comes at a cost-effective price point, making it ideal for local and regional businesses looking to stand out. When you align with TruHous Media, you’re not just buying airtime—you’re becoming part of a show that drives conversation, captures attention, and builds loyal engagement every day. Put your business where the conversation is happening—partner with TruHous Media.

A big thank you to Patrick Vaillancourt and the Hearst Lumberjacks organization for adding another incredible jersey to ...
05/07/2026

A big thank you to Patrick Vaillancourt and the Hearst Lumberjacks organization for adding another incredible jersey to our studio collection. We truly appreciate the support and generosity as we continue to grow our display of teams from across the NOJHL and beyond. If anyone is interested in adding to our collection, please send us a DM today — we’d love to showcase your team in our studio (The Vault)!

05/01/2026

You have an event or a business you want us to help get the word out there. Here at TruHous Media we make it easier than ever to get your content heard.

Our audience is growing each month with a unique returning dedicated listenership and we average thousands of monthly listeners and stream 24/7 Worldwide. Send us your commercial script and we'll produce it for you. Or you can send us a commercial that is already produced.

You're in control and you can choose the best frequency for it on airplays. Advertising doesn't stop on air like our radio stations. Our websites are just as popular. Our website averages thousands of weekly daily hits and we can spread the message by having your content displayed on our website. For example having a banner ad on our home page that would link your website or content.

Email us now for our competitive prices [email protected] and let TruHous Media take care of you and your business. Business business business business.

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