07/07/2026
Congratulations to Gene, on being named a 2026 Locksmith Ledger All-Star! We’re incredibly proud of this well-deserved recognition. Congratulations, Gene! 🔐🎉
Congratulations to all of our , featured in our July magazine. We will highlight one winner each day, starting with the locksmiths. See the links in the comments to read all the inspiring stories.
Gene Babb, President, BABB Security Systems, St. Johns, Newfoundland, Canada
Nomination from Lorne Babb: Babb stands out — and to be clear, not quietly. He genuinely loves what he does, and if you get him started on cameras, access control, or anything electronics, you may want to grab a coffee and get comfortable. Growing up in the security business, Gene learned early on that doing the job right the first time matters. Until his involvement with the company back in early 90s, we only sold a modest number of camera systems each year and were just starting to install card access systems. He eventually took over the role as head of the electronics division and decided to make that grow.
After attending a major security trade show, he identified a premium camera system which aligned with his vision. Although the higher cost made it a difficult product to sell initially, Gene was not deterred. Instead of sticking with traditional selling methods, he decided to take a fresh approach. He offered to supply and install this system to a few select high-profile businesses at no cost and give free training as well with one condition only; if the client was not completely satisfied after a couple of months, he would remove the system free of charge — no questions asked. They would only pay if they decided to keep the product. This not only eliminated risk for the customer but also demonstrated his complete confidence in the product and the company's commitment.
The results were immediate. Clients were impressed. They loved it. What began as a risk, became a turning point in the company.
Since then, he has sold and installed hundreds of cameras and systems, not only in Newfoundland but right across Canada. Gene has managed to stay ahead of the technological advances in the security trade and still get the job done right the first time.
The growth in the electronics side of the business has been significant. Best of all, customers appreciate his expertise. Being nominated by his father, who has run this company for 50 years, and is not easily impressed, may be the best compliment of all.
