The Purposeful Group

Name: The Purposeful Group
Address: 53 Bond Street, St. John's, NL, CA
Telephone: +17096915092

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The Purposeful Group

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06/01/2026

One of the best parts of this work is getting to spend time with organizations that are doing such meaningful, community-rooted work across Atlantic Canada.

We recently wrapped up a strategic planning process with the Mi’kmaw Cultural Foundation, and hearing CEO Jeffrey Young reflect on the experience reminded us why this kind of work matters so much.

He spoke a lot about the importance of working with people who understand the realities of rural Newfoundland and Labrador, nonprofit organizations, and Indigenous-led community work, not just in theory, but in practice.

One thing that especially stayed with us was his reflection that the final strategy “is a document that you can actually use… not something that gets thrown on a shelf.”

It’s an important reminder that community organizations don’t need more reports that look impressive but never get touched again, but plans that feel practical, grounded, and connected to the real work happening every day.
We’re really grateful to the Mi’kmaw Cultural Foundation for trusting us to support this process and excited to continue watching the incredible work they’re building in community.

You can read the full case study here: purposefulgroup.ca/mikmaw-cultural-foundation

05/27/2026

We are so excited to welcome Shayden to our team this summer through the Propel Impact Analyst Program!

Shayden Martinez-Harewood is a recent graduate of McGill University’s Bachelor of Education program, where he majored in Secondary English, and will be starting an MA in Public Administration at the University of Ottawa this coming fall. His work is rooted in racial equity, community-building, and the belief that strong support systems can shape a person’s sense of belonging and possibility.

At McGill, he worked on equity-focused research examining barriers facing Black students in education and translated findings into recommendations for McGill's Anti-Black Racism Committee. He also served as Vice President Education of McGill’s Black Students’ Network, where he led programming focused on student support, representation, and community connection.

Shayden has joined The Purposeful Group through Propel Impact as a Social Finance Analyst. Purposeful Group's community-centred approach aligns with his interest in using research, strategy, and social finance to support meaningful local impact. Outside of work, he enjoys coaching youth basketball and volunteering in his community.

05/19/2026

We’re excited to announce that The Purposeful Group is officially People and Planet First verified!

People and Planet First is both a verification and an international collective of organizations working to build an economy that prioritizes people and planet over profit maximization. The verification recognizes enterprises that are committed to social and environmental impact through their purpose, operations, revenue model, reinvestment practices, and long-term structure.

For us, becoming verified is an important way to demonstrate our commitment to values-driven work and community-rooted impact. We also believe this framework offers a powerful tool for social enterprises, nonprofits, cooperatives, grassroots organizations, and purpose-driven businesses to clearly communicate their values and commitments to clients, customers, funders, and collaborators.

As a verification partner, we’re excited to support other organizations interested in becoming verified and joining this valuable global community of changemakers.

We’d love to connect and chat more about whether People and Planet First verification could be a valuable addition to how your organization communicates your impact and values.

Learn more here: peopleandplanetfirst.org

05/18/2026

The non-profit sector is facing significant challenges and resource constraints.
Thriving-Non-Profits offers a supportive, practical space to explore new approaches to revenue, leadership, and long-term sustainability.

Applications are now open for the Fall 2026 cohort, a four-month program designed to help non-profit organizations diversify revenue, lead culture change, and build financial resilience, with the guidance of experienced coaches and a network of peers from across the country.

✅ Online learning modules
✅ Expert coaching
✅ Peer connections
✅ Tools you can use right away
✅ Bursaries available

The program is designed for non-profit teams: Executive Directors, board members, and senior staff are invited to apply. Limited bursaries are available for organizations facing financial barriers to participation.. The application form provides more detailed information about bursary options.

👉 Learn more and apply: https://www.thrivingnonprofits.ca/pages/cohorts
👉 Register for one of the free program information sessions on May 21 or June 9: https://www.eventbrite.com/cc/thriving-non-profits-cohort-information-sessions-4727853

05/13/2026

Applications are open for the Fall 2026 Thriving Non Profits cohort!

This 4-month program helps non-profit teams diversify revenue, build financial resilience, and think boldly about what’s possible. With expert coaching, peer learning, and tools you can use right away, this is your chance to break free from the cycle of scarcity.

“I wish every Non-Profit in the country had access to this magnificent program! We are only a few sessions in, and already we have completely changed our thinking about how to approach revenue generation.” – Christine Hennebury, Board President, Storytellers of Canada - Conteurs du Canada

Limited bursaries are available for organizations facing financial barriers to participation.
Learn more and apply: https://www.thrivingnonprofits.ca/pages/cohorts

05/12/2026

📣 We’re hiring!

The Purposeful Group is looking for a creative, self-driven, and community-minded summer student to join our team through the Canada Summer Jobs program.

This role will support our work across community economic development, consulting, marketing and outreach, and community engagement initiatives. We’re looking for someone who is passionate about solving problems, supporting communities, and contributing to meaningful projects that create positive impact.

The position can be fully virtual, with opportunities to connect in person with our team for applicants located in the Annapolis Valley or Halifax region of Nova Scotia. This role is for 8 weeks at 35 hours per week.

This opportunity is ideal for undergraduate students or individuals under 30 who are interested in gaining hands-on experience in community development, consulting, communications, and purpose-driven work.

To learn more or request the full job description, email us at [email protected]. You’re also welcome to send your resume and cover letter directly to apply.

We are eager to connect with passionate emerging leaders interested in building stronger communities together!

05/11/2026

Atlantic Canada is entering a defining decade - and we’re looking for the bold ideas, honest conversations, and practical solutions that will shape what comes next.

The Atlantic Social Impact Exchange Summit is now accepting submissions for workshops, panels, facilitated discussions, case studies, and interactive sessions focused on rethinking community growth across our region.

We’re inviting changemakers, community leaders, social innovators, policymakers, entrepreneurs, funders, researchers, and practitioners to help lead conversations on: Policy, Capital & social finance, Community resilience, Economic development, and emerging ideas shaping Atlantic Canada’s future.

This summit is designed to spark collaboration across sectors and provinces - bringing together people who are building stronger, more inclusive, and more sustainable communities across Atlantic Canada.

Accepted speakers and facilitators will receive a discounted conference ticket ($250).

Submit your proposal here: https://docs.google.com/forms/d/e/1FAIpQLSff-yJcF0_fPkF11INXXaZtFd2LjeJ5QvfUwk_jU-r4GPWqJw/viewform
Or connect with us at [email protected] to discuss your idea, or share with us the types of topics you'd like to see!

05/08/2026

We’re excited to share that we are official members of the Rural Social Enterprise Network!

This is a global community of people and organizations working to strengthen rural communities through social enterprise, collaboration, and shared learning.
We believe strongly in the importance of sharing knowledge across borders, learning from one another’s experiences, and working together to address the shared challenges facing rural communities around the world.

The Network is grounded in the principles of the Rural Social Enterprise Manifesto, which outlines 8 key policy recommendations aimed at building more resilient, equitable, and sustainable rural economies. Our team is passionate about working towards these shared priorities, particularly around community-rooted economic development, social financing models that work for rural places, and supporting the next generation as leaders and changemakers.

We’d encourage you to learn more about the Network, explore the Manifesto and its recommendations, and connect with us if you’re interested in working toward these shared goals for rural communities together.

Read more here: https://rural-manifesto.sewfonline.com/

(Pictured: Our team attending the Rural Social Enterprise Gathering in Malaysia, November 2025.)

05/01/2026

We had a wonderful week in St John’s attending the Community Ideas Festival! It was lovely connecting with so many community leaders in NL all doing incredibly impactful work.

It was great to see some of the social enterprises we’ve worked with highlighted at this event, Jeffrey with the Mi’kmaw Cultural Foundation, and Terri from SABRI Innovation, both leading incredible work!

It’s so important as a sector that we convene regularly to have these conversations, so huge thank you to the leadership of Community Sector Council NL , Community Foundation Newfoundland & Labrador, MUN Centre for Social Enterprise , NL Federation of Co-operatives , for hosting this conference !

04/24/2026

Excited to share this opportunity from our friends at FireLoch and Mashup Lab !

Futureproofing Entrepreneurship is a 3-day immersive retreat designed for rural entrepreneurs, combining hands-on business development with wellness and resilience practices. Participants will refine their business model, test ideas, and build a clear action plan, while also gaining practical tools to prevent burnout and create sustainable ways of working.

This is a unique chance to strengthen both your venture and your capacity as a founder, leaving with greater clarity, renewed energy, and connection to a community of like-minded entrepreneurs.

📍 Antigonish, NS
💡 Limited spots available

Find out more and sign up at fireloch.com

Address

53 Bond Street
St. John's, NL

Telephone

+17096915092

Website

http://www.purposefulgroup.ca/

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