Simply by Katie

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For women in business building big dreams + a life they love

I design strategic websites that elevate your brand, attract aligned clients, and support your growth with ease

Let’s dream big together!

With each woman I meet, I feel so lucky to hear her journey.To have a conversation about how she has created something s...
10/15/2026

With each woman I meet, I feel so lucky to hear her journey.

To have a conversation about how she has created something spectacular for herself again and again.

The thing that sticks out to me the most is that we value having the choice to say yes or no, we value deeply meaningful and impactful work, and we value having a space where we are seen and heard.

Something that I've been thinking about offering for probably the last 6 months has been to help women with getting more aligned traffic to their websites, meaning more eyes to their offers and a better chance of making the impact in their hearts.

I've become a little bit of an SEO nerd lately 😎 I love trying different keywords, headings and page structures to see how people are both finding a website and then how they are interacting with the website.

It's wonderful to get traffic on your website but if they leave seconds after arriving, that's a lost opportunity.

My mission is simple: I want women to be seen.

For their talent. Their gifts. Their kindness.

And make a ripple effect from woman to woman.

Whether I'm blogging or working on a website, I'm your cheerleader forever more. Oftentimes I will feature women who inspire me and past clients because I want the world to see how amazing you are.

To find out more about working together and getting more aligned people to your website send me a DM to get started.

Something that I am passionate about beyond creating modern, professional Squarespace websites is helping women-led busi...
10/06/2026

Something that I am passionate about beyond creating modern, professional Squarespace websites is helping women-led businesses use their website as a tool that books clients on repeat. So no matter how many visitors are coming to your website, you can know that your website is set up to support your bigger business goals.

The reason that I love working with women entrepreneurs who are running a small local team or selling a service is because they are amazing at what they do, and they are passionate about making real change.

A question that I get a lot is, how do I send more traffic to my website?

I love this question because there are so many different opportunities to send more traffic to your website, whether you decide to blog, link to your website through Instagram posts or send people to your website from a podcast, presentation or workshop, the good news is that you can do it in a way that works for you.

I was recently talking to a past client, and she was asking for my advice on how she could improve her website traffic. She is running a local business and wanted to get in front of more people in her community. She had been blogging consistently for the past couple of months and invested in creating a professional and modern website for her business.

One of her main goals was to fill her spots with her website, for her, booking tours of her space is a big part of her intake process. She wanted to find out if since redoing her website, if people were coming to her website and then create a plan to get more local people to find her website.

I always like to start by getting an idea of what is already working on your website before putting together a plan.

Squarespace is really good for giving you feedback on how your website is working for you and has Analytics built right into your Squarespace plan. From your analytics, you can find a dashboard where you can learn more about how many visitors are coming to your website, what devices they are viewing your website from, the number of pageviews, and how people are finding your website.

Save this post for later and let me know in the comments what questions you have about your websites analytics

I met Kerri back in 2024. We first connected because she was looking to collaborate with a web designer to help with her...
10/01/2026

I met Kerri back in 2024. We first connected because she was looking to collaborate with a web designer to help with her website launch. It was an exciting time because she was getting ready to launch her Years Younger membership, and it was just friendship at first meeting.

We have always had this great connection and could talk to each other for hours. Kerri has also supported me with gentle exercises that I can do away from my screen. I remember telling her about how sore my shoulders and back would get, and she invited me to come try her membership, and I am so glad she did because these truly are the best kind of connections.

What I loved about her membership was that it was easy to follow along. I could close my laptop for an hour and follow along from my living room. I realized that I was just pushing my body to sit for hours, and then I would feel so sore in the evenings and on weekends.

Here is where I will introduce the amazing Kerri Affronti and let you sit in on our conversation.

Katie Eberman: In your own health journey, how did your own experience with navigating health challenges shape the work that you do today?

Kerri Affronti: What led me to start teaching is that I've had my share of breakdowns in my body really early in my life and in my career. I had navigated several health crises early in my 30s, really, from 30 to about 40 years old. An entire decade of my life.

I got them earlier than a lot of people, but I also learnt what happens in the body when you set it up the correct way.

Meaning you set up your body for better health as you age. Instead of ignoring it, like we tend to do when we're younger because we wake up and the body just works and we don't think about it.

Then all of a sudden, one day something happens and it's unexpected. And we're like, “Wait, why isn't my body working anymore?”

It's like the engine just suddenly breaks down, even though we had signs telling us that an injury or something similar was going to happen.

Read Kerri's full story over on the blog!

https://www.simplybykatie.com/blog/women-who-inspire-kerri-affronti

I told her that at that point I was at home with my two young boys. It was during COVID and I just kept having this feel...
09/29/2026

I told her that at that point I was at home with my two young boys. It was during COVID and I just kept having this feeling that there was more.

That I was more than mom. And don't get me wrong I love being a mom more than anything but I also missed the part of me that had an identity outside of that role.

So without really understanding what entrepreneurship was or really what it all entailed, I started my VA business.

I got to a point where I wanted to be more professional and have a website that I could send people to.

Somewhere people could learn about me and my services without me always having to be 'on'.

I became obsessed with everything website related.

Looking back and reflecting on that time, the biggest reason I wanted a website was because I was ready to be seen.

I wanted to acknowledge that yes I am a mom and I am Katie and I am a web designer, and I am a writer, and I am a daughter, and a granddaughter, and a friend.

I'm all of it. None of it was isolated when it came to my business.

My about page was so much more than "Hi I'm Katie and I love building websites", I struggled for SO LONG to know how to introduce myself or what to say.

Because the truth was I've got this big vision for myself, I'm juggling it all, I'm deeply devoted to my family and to helping women as they grow their businesses.

There's nothing more that I love than to hop on a call and just talk to a woman about her life, her business, her goals and then strategize how to incorporate that all into her website + have it convert for her.

I don't just build pretty websites (although they are 😎), I build for where you are headed, I help you understand what you want to be known for and give you the space to shine brightly unapologetically.

Something I just started doing are 1:1 strategy calls because sometimes we just need someone who knows to help us organize our thoughts, bounce our ideas off of and ask "what should this button say" or "what do these numbers even mean".

Comment strategy to get more information and see if a strategy call is a good fit for you.

09/28/2026

Here's a question I get a lot. You've been guesting on podcasts or posting more on social media and wondering if your website is setup to convert interested visitors into paying clients.

When a listener hears you on a podcast or a follower finds you on Instagram and they head over to your website they are going to be looking for three things:

1) what you were talking about on the episode or in your post matches your website

2) they are able to explore your services + learn about you and your brand

3) they can easily book with you

When we are working with an existing website one of the first questions I ask is, what do you want your website to do for you? Because for me a website always needs to be working for you and if it isn't, we need to get to the bottom of it.

So much information can come from looking at your website's analytics. We can tell where people are visiting from, is it Google, are they directly typing your website into the search bar or are they coming from a social media?

Then we can look at what buttons they are clicking and the most frequently visited pages.

If we find people aren't making it to your contact page to book with you and are only visiting your homepage we can develop a strategy to get them to explore your services page and to book with you.

Comment CONVERT to learn more about booking a website strategy call and getting more conversions on your website.

A website that looks good but doesn't get you any new inquiries is a lost opportunity, especially if it gets organic tra...
09/26/2026

A website that looks good but doesn't get you any new inquiries is a lost opportunity, especially if it gets organic traffic already.

This is exactly what we were working with today.

In real time we were able to see that she was getting almost 200 visitors in the past 30 days. Which is super healthy for a service based website.

We were also able to see that people were clicking over to the services page and that's where we were losing them.

The fix:

After talking about what happened once someone booked with her, together we decided that we could simplify her process and remove a step.

So instead of starting with a call they would instead fill out a form and book a tour.

To figure out why people were leaving her services page we scrolled through the page on both desktop and mobile and found that their was too much content to scroll through and only one button at the very end of the page.

What was so awesome about this call was that we were able to talk through the updates and make informed decision in live time based on her analytics, how she operates her business and how visitors interact with her website.

My client also loved that she could see me make the updates as I worked because she wanted to learn how to do these types of updates on her own.

Comment the word 'DETAILS' to learn more and see if a 1:1 strategy call is the right fit for you.

I didn't always know what I was doing but I always knew that I wanted to help women share their voices and grow their bu...
09/17/2026

I didn't always know what I was doing but I always knew that I wanted to help women share their voices and grow their businesses.

I look back to four years ago when I would brainstorm ideas after I put my boys to bed. Cozily snuggled up in bed with a cup of peppermint tea. I would just write and write as all these ideas would pour out of my pen.

Fast forward to now (I still have all these ideas flowing) but I feel grounded in the fact that I've built something I'm proud of.

To me, there is nothing better than helping women who have created amazing businesses from the spark of an idea.

When I hear that after launching a website that she is on page one of Google or that she is so proud to send people to her website because it finally represents what she is building it's a proud moment.

My goal is simple:

Get more woman owned brands in front of more people so they can grow sustainably.

If this resonates drop a ♥️ below

09/15/2026

What a day in the life actually looks like for a web designer + copywriter✨

Let me take you behind the scenes of a website launch day 🎉

My favourite day of all time is launch day, this is when all of our hard work pays off and my client gets to launch their vision into the world!

8 am: drop the kids off at school

9 am: write out an email to my client to let them know how amazing it was to work with them on their website and for trusting me as their designer

9:30: prep for the launch call by making a cup of tea and blasting one of my favourite songs/have a dance party, once the good vibes are in motion I always like to light a candle and get ready for our call (total confession, I had recorded one of those dance parties and my daughter saw it in my camera roll and then told my grandma that mom had a weird video of her dancing on her phone, let's just say grandma didn't know what to say 🤣)

10-11: it's launch time baby!! This call is one of my favourites because we go over training, things like how to switch out a photo and make sure it's optimized, how to update fonts and links. Every launch call ends with us counting down and hitting publish! Finally her website is live for the world to see 🎉

I think what's so unique about every business as a mom is that it looks so different and I love that we are building something important while raising our families, it's truly such a unique experience definitely not without its challenges but worth it all the same.

Comment "SAME" if your workday looks nothing like the Pinterest version either 🤣

Can you guess which one is the lie?A/ My first job was working at the Calgary Zoo (thank you mom for always driving me +...
09/14/2026

Can you guess which one is the lie?

A/ My first job was working at the Calgary Zoo (thank you mom for always driving me + waiting to pick me up in my smelly polyester uniform 🤣)

B/ I've travelled to over 10 countries ✈️ + my next bucket list place to visit is Italy 🇮🇹

C/ You'll often find me designing with music blasting in the background + my favourite food to refuel me while working is a good ol' sandwich

Comment your guess... Which one's the lie? 👀

09/02/2026

A theme that keeps coming up lately is this idea around creating your life so that it supports you, instead of fitting yourself into what you’re “supposed” to be doing.

So many women I work with, tell me, “I want my website to be more professional and modern.”

The truth is, they already have the vision and the words, they just need a little guidance to bring it to life. It's so easy to get caught up in sounding ‘perfect’ or looking like everyone else online, but people come to work with us because we offer something different.

Over the summer, I had the honour of partnering with two incredible pillars in our community: the incredible team at Stony Plain Childcare Place and Janet Langevin at Treestone Massage Therapy and Hoofstone Acres.

From brainstorming around my kitchen table sipping on coffee (and my cat jumping on my notebook) to building a “Meet the Herd” page to introduce the horses at Hoofstone Acres. We infused their real photos, stories, and heart into websites that do the heavy lifting in the background.

🌿 New website spots are officially open for Fall 2026!
I work with one client at a time, walking beside you through every step from strategy to launch.

🗓️ Sep 14 – Oct 2
🗓️ Oct 5 – Oct 30
🗓️ Nov 2 – Nov 27
🗓️ Nov 30 – Dec 18

Send me a DM or tap the link in my bio to apply and let’s make some website magic before the year ends ✨

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