Aether

Aether We help business leaders drive growth by creating products, services and experiences people love.

Aether is a strategy, design and tech firm that helps both large enterprises and disruptive startups grow their business by creating products, services and experiences that people love. We combine world-class insights, strategy, design and technology capabilities with a proven multidisciplinary process that enables you to successfully bring new ideas to life, from concept to reality. Our team has

helped some of the largest and most innovative brands in the world reinvent their customer experience and bring award-winning platforms and solutions to market. We've also helped visionary entrepreneurs develop, launch and scale startups that have disrupted industries. OUR SERVICES

Experience Design - we help you envision and design products, services and experiences that people love through human-centred design. Insight & Foresight - we help you gain an empathetic understanding of your customer, make sense of emerging market trends and develop long-term vision. Technology Platforms - we help you build next-generation digital products and platforms with enterprise scale and startup speed. Strategy & Innovation - we help you evaluate market opportunities, establish a forward-thinking vision and develop strategies to drive growth. GET IN TOUCH

If you are looking to challenge convention, out innovate your competition and create something remarkable - we should talk.

Subway and GenZ partner to create the EV Charging Oasis of the Future.Taking EV charging stations beyond just a plug, cr...
08/14/2023

Subway and GenZ partner to create the EV Charging Oasis of the Future.

Taking EV charging stations beyond just a plug, creating engaging service environments that include green spaces, playgrounds, picnic tables, wifi, restrooms etc.

"As part of a multi-year plan to rollout the Subway Oasis, smaller-format, fast EV charging stations will be piloted at select, new or newly remodeled restaurants across the U.S., starting in 2023."



https://www.genz.com/subway-oasis

Directory of AI tools for designers "We're on a mission to make Artificial Intelligence more accessible for designers Ot...
08/14/2023

Directory of AI tools for designers

"We're on a mission to make Artificial Intelligence more accessible for designers

Other sites overwhelm you with bloated options. AI Design Resource curates its contents with care. So you can quickly access to the best AI Design Resources and enhance your design workflow"



Explore our wide range of resources to streamline your workflow and create impactful designs

Good reads to checkout when getting started with experience design for XR...UX for XRDefines, identifies, and analyzes U...
08/10/2023

Good reads to checkout when getting started with experience design for XR...

UX for XR

Defines, identifies, and analyzes UX practices for XR environments and reviews techniques and tools for prototyping and designing XR experiences. Good primer on XR and technologies involved. Collection of practical examples.

https://www.amazon.ca/UX-Experience-Strategies-Immersive-Technologies/dp/1484270193

The VR Book: Human-Centered Design for Virtual Reality

Guide to designing and developing virtual reality (VR) experiences centred around human needs and interactions.

https://www.amazon.ca/VR-Book-Human-Centered-Virtual-Reality/dp/1970001127

Waymo  bringing its robotaxi service to AustinAustin, Texas, will become Waymo's fourth commercial market, after Phoenix...
08/10/2023

Waymo bringing its robotaxi service to Austin

Austin, Texas, will become Waymo's fourth commercial market, after Phoenix, San Francisco, and Los Angeles.



Via TechCrunch

Waymo plans to launch a robotaxi service in Austin -- putting the company once again in direct competition with rival Cruise.

Shopify Reveals AI Suite, Business Credit Card, Dropshipping in Latest Showcase"Shopify has revealed several new product...
08/10/2023

Shopify Reveals AI Suite, Business Credit Card, Dropshipping in Latest Showcase

"Shopify has revealed several new products and updates for its merchants, including an AI suite, business credit card, and dropshipping-like capabilities as part of its 2023 Summer Editions."

via BetaKit



Ottawa’s retail tech giant Shopify has revealed several new products and updates for its merchants including an AI suite, business credit card, and dropshipping capabilities as part of its 2023 Summer Editions.

Developing reliable AI tools for healthcare"New research proposes a system to determine the relative accuracy of predict...
08/10/2023

Developing reliable AI tools for healthcare

"New research proposes a system to determine the relative accuracy of predictive AI in a hypothetical medical setting, and when the system should defer to a human clinician."

Via Google DeepMind



We’ve published our joint paper with Google Research in Nature Medicine, which proposes CoDoC (Complementarity-driven Deferral-to-Clinical Workflow), an AI system that learns when to rely on predictive AI tools or defer to a clinician for the most accurate interpretation of medical images.

AI-Powered Beauty Tech Reboots Sephora, Shanghai"Trading on advancements in artificial intelligence (AI) to improve its ...
08/10/2023

AI-Powered Beauty Tech Reboots Sephora, Shanghai

"Trading on advancements in artificial intelligence (AI) to improve its in-store tech, French beauty retailer Sephora’s new Shanghai store incorporates AI-assisted product matching and advanced ingredient and efficacy information to upgrade its Singapore-based Store of the Future format."

via Stylus



https://stylus.com/retail-brand-comms/ai-powered-beauty-tech-reboots-sephora-shanghai

Researchers’ app could help people with visual impairments navigate the NYC subway.Designed and developed by researchers...
08/10/2023

Researchers’ app could help people with visual impairments navigate the NYC subway.

Designed and developed by researchers at the Tandon School of Engineering and the Grossman School of Medicine in New York City, the Commute Booster app is a platform that helps people with visual impairments better navigate the subway system in the busy city.

The app uses the smartphone camera to recognize signs along the route in order to properly guide users to their destination and dismiss any nonessential signs.

via Engadget



Researchers at NYU’s Tandon School of Engineering and Grossman School of Medicine have created an app to help people with visual impairments navigate New York City’s subway system.

Netherlands-based AI-guided “scent creation platform” EveryHuman’s collaboration with fellow Dutch lifestyle brand Moooi...
08/10/2023

Netherlands-based AI-guided “scent creation platform” EveryHuman’s collaboration with fellow Dutch lifestyle brand Moooi enables consumers to create their own room fragrances.

"Fragrance brands increasingly use artificial intelligence (AI) to help consumers better navigate the saturated market of conventional scent profiles and appeal to those uncertain about what they want. Combining art, science and technology to create unique sensorial experiences, AI allows brands to break away from regular retail and deliver products that better reflect diverse personalities and styles."

Via Stylus



https://stylus.com/beauty/advancing-algorithmic-fragrance-discovery

XR Association and XR Access launch new accessibility focused site - XRACCESSABILITY.GITHUB.IOXR Access is a community c...
08/10/2023

XR Association and XR Access launch new accessibility focused site - XRACCESSABILITY.GITHUB.IO

XR Access is a community committed to making virtual, augmented, and mixed reality (XR) accessible to people with disabilities

https://xraccess.org/

The XR Association promotes the dynamic growth of the XR industry which includes virtual reality, augmented reality, mixed-reality, and future immersive technology.

https://xra.org/

Access accessibility project on Github

https://github.com/XRAccessibility/xraccessibility.github.io

Address

60 Atlantic Avenue
Toronto, ON

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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