Fashion Care

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Toronto, ON
Fashion Care

Plant-based laundry washes that rinses clean. So the clothes you love last longer, naturally. Be kind to your clothes, your nose, your skin & our planet.

Gentle on Clothes, gentle on Skin, gentle on the Planet. Wash smarter for clothes that feel better and last longer. Under the umbrella of The Forever Group, Fashion Care®(previously Forever New) launched in 1985 and has attracted devoted users around the world. Proudly made in Canada on an eco-friendly pure citric base, Fashion Care laundry solutions are tough on stains but gentle on sensitive ski

n and fabrics. They rinse clean, so the clothes you love last longer. The soft scent leaves clothes smelling Fresh, not Fragranced. With a commitment to gentle, effective cleaning, Forever New® will always be made with:
• Eco-friendly, plant-based, biodegradable cleansers
• Naturally derived essential oils
• Free of zeolites, parabens, phthalates, SLES and dyes
• Never tested on animals

For product information and to find a retail location, visit https://fashioncareco.com/
Contact us: https://fashioncareco.com/pages/contact

04/22/2026

Happy 🌎 We’re proud to be doing our part for the planet with !

Since 2023, The Forever Group has avoided 161.1 tonnes of carbon dioxide. That’s the equivalent of 38 cars taken off the road for a year, 2,658 tree seedlings grown for 10 years, or 6,106 lightbulbs switched to LEDs. Numbers like these remind us that the choices we make as a business genuinely matter. We’re committed to making choices today that protect tomorrow.

09/26/2025

Our liquid washes are getting a new look! ✨The same trusted formula you love, now in a leak-proof bottle.

Soft launching in 2 weeks, with limited quantities. 1L Premium Laundry liquid in soft scent & unscented, Splash swimwear wash and Swirl delicates wash.

Visit our website to get notified when it’s available! FashionCareCo.com

06/20/2025

Heading to the beach or pool this summer?💦 Our Splash swimwear wash is an essential! It removes chlorine, salt and lotion while keeping your swimsuit in great shape! 👙
Learn more at fashioncareco.com

06/16/2025

Launder with Kindness. Be kind to your clothes, your nose, your skin and the planet. 🌎 🤍

03/31/2025

📢 We have something NEW✨to share! Our brand is evolving, and we’re thrilled to share our new brand name with you. Forever New is now…Forever & Ever!

Why did we change our name? We believe Forever & Ever better reflects our brand promise of helping your clothes last longer.
While our name has evolved, the formulas remain the same quality washes that you love and trust. 🤍 Still proudly 🍁

What do you think of our new name? Drop a comment below!

06/17/2024

This is Splash - one of our three Super Power Specialty Washes! 💦👙🏊‍♀️

Want to keep your swimwear in top shape? Splash has you covered! Our advanced, plant-powered formula restores fabric integrity and color by effectively removing chlorine, salt, and suntan lotion. With every wash, your swimwear gains enhanced protection, ensuring it stays vibrant and feels fresh 🌬

How does Splash work? It’s like reversing the effects of a saltwater pool! Splash turns chlorine back into natural salt, then washes it away, leaving your swimwear free from harmful residues. It's so gentle that its active ingredient is even used to neutralize chlorine in tap water for aquariums.

Splash is formulated with eco-friendly, biodegradable ingredients and is free from phosphates, phthalates, and parabens. Committed to ethical practices, Splash is cruelty-free and never tested on animals. Keep your swimwear performing at its best while also caring for the environment 🌍

06/11/2024

Introducing Fresh - one of our three Super Power Specialty Washes! 🏋️🥇🌱

Want to keep your activewear in top shape? Fresh has you covered! Our plant-powered formula restores fabric breathability and moisture-wicking by effectively removing body oils and perspiration. With every wash, your gear gets enhanced odour protection, leaving it smelling fresh, not fragranced.

Formulated with biodegradable ingredients, Fresh is free from phosphates, phthalates, and parabens. It's also cruelty-free and never tested on animals. Keep your activewear performing at its best while staying eco-friendly and fresh.

06/07/2024

Meet Swirl - one of our three Super Power Specialty Washes! 🩷🌱👙

Have you ever wondered how to maintain your perfectly fitted lingerie's elasticity, shape, and look? We've got you covered! Our plant-powered lingerie wash preserves elasticity, softens fibers, and prolongs the fit and shape of your lingerie. Enriched with natural silk extracts, it conditions fibers to leave your lingerie feeling incredibly soft against your skin.

Formulated with plant-based, biodegradable ingredients and free from phosphates, phthalates, and parabens.

05/30/2024

Employee Appreciation Week 🫂

A huge shoutout to our amazing team for all their hard work and dedication! 🙌❤️ This week, we’re celebrating YOU and all the incredible things we achieve together.

The motto "Want to change the world, start from yourself" perfectly describes our team. Check out these photos from our recent charity event where we came together as a company to make sandwiches for the homeless and those in need 🥪

Your kindness and teamwork make a real difference in the world. Thank you for being the heart and soul of our company ✨

05/25/2024

🌟 Customer Testimonial Spotlight 🌟

We're thrilled to share this glowing review from our satisfied customers!✨Thank you for trusting Forever New to care for your clothes and skin. Experience the gentle, effective clean that everyone is raving about 🩷🌱

Address

Toronto, ON

Website

https://fashioncareco.com/

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