Rozwin Outdoors

Rozwin Outdoors We’re the creators of the WonderStrike rod, the next generation of fishing rods. The WonderStrike rod was invented 20 years ago by our father Igor Rozenberg.

Igor has been an all season fisherman since he was 5 years old, living in Ukraine. He moved to Canada in the 80s and started a family here. One day, around ‘98, he was sitting in his rocking chair thinking ‘bout the last Ice fishing trip he had. In a sudden moment of inspiration, he dreamt up the strike indicator as an essential improvement to the ice fishing experience. Over the next few years he

developed the original Wonder Rod. The Wonder Rod went on to become the #1 selling fishing rod in Canada. Now, over 20 years later with his children all grown up, we have banded together as a family to bring the WonderStrike Rod back to the people. His eldest son Gabe has over 15 years of business and product experience and is leading the charge. His youngest, Eugene, an avid fisherman is conducting the production process. Igor himself continues to lead the design and innovation to bring you the new and improved WonderStrike Rod.

Hey everyone! We’re at the  this week. Come say hi and pick up your WonderStrike while supplies last!Discounts available...
01/18/2025

Hey everyone! We’re at the this week. Come say hi and pick up your WonderStrike while supplies last!

Discounts available at the show or shop online at https://wonderstrike.ca

Hey everyone! We’re at the Toronto International Boat Show this week. Come say hi and pick up your WonderStrike while su...
01/18/2025

Hey everyone! We’re at the Toronto International Boat Show this week. Come say hi and pick up your WonderStrike while supplies last!

Discounts available at the show or shop online at https://wonderstrike.ca

Hey everyone, great news... 99% of completed kickstarter surveys have been shipped out! The last batch of deliveries are...
12/31/2024

Hey everyone, great news... 99% of completed kickstarter surveys have been shipped out! The last batch of deliveries are packaged and ready to be dropped off with the courier on the next business day.

We wanted to take a moment to thank everyone again for backing the WonderStrike Rod. We took longer than anticipated but with your trust and support, the WonderStrike has become a reality.

We also have a few other notes to close up 2024:

Blue Left Reels are SOLD OUT:

We're out of blue left-sided reels (rod in right hand). A couple of orders will receive a black instead alongside a bonus as an apology.

We're unable to update pledgebox.com with quantities so if you haven't finished your survey and order a blue-lefty, you'll receive a black-lefty instead.

More lefties are on their way! We'll have an update with that timeline soon.

Incomplete Surveys:

By the way, we still have some backers who have not completed their surveys. If you're having trouble don't hesitate to get in touch with us at [email protected]

Want to be Featured on our Socials and Website?:

Send us your photos and videos of you or your family or friends, or your big catch.. or anything interesting with the WonderStrike rod. The best content will be featured online and we'll send you a MASSIVE discount code! Please use a service like wetransfer.com to share your videos and photos over email. Send all content to [email protected]

Thank you and have a happy new year!

Gene, Gabe, Igor

WONDERSTRIKE.ca by RWO

https://www.kickstarter.com/projects/rozwinoutdoors/wonderstrike/posts/4284068

Hey everyone, great news... 99% of completed surveys have been shipped out! The last batch of deliveries are packaged and ready to be dropped off with the courier on the next business day.We wanted to take a moment to thank everyone again for backing the WonderStrike Rod. We took longer than anticip...

Hello again WonderStrikers! This is Eugene writing to you with an update on the current development of the WonderStrike ...
09/16/2024

Hello again WonderStrikers! This is Eugene writing to you with an update on the current development of the WonderStrike rod.

First off, I’d like to send a huge thank you to everyone who has been patiently waiting. We know how eager you are to get your hands on the rod and we’re excited to be able to bring you an important update on the progress and timeline.

As of today, I’m happy to share that production is in the final stages and the WonderStrike is shipping this fall!

The process of getting our first product out has proved to be much less smooth than we anticipated. I won’t go into too much detail, but we’ve encountered several unexpected challenges in our personal lives, unforeseen development costs, which have been the primary reason for delays.

If you've been following along on Kickstarter, you’ve likely seen the updates we’ve been sharing over the last few months. If you've only been checking in on our socials, you may have felt radio silence–and we apologize for the lack of communication here. We plan to share updates across all channels going forward to ensure transparency with our entire community.

We want to reiterate the following: WonderStrike begins SHIPPING IN FALL 2024!

We hope this settles any concerns you may have about the validity of our product. We want to ensure that we tackle all your concerns. Please feel free to let us know about any questions you may have by messaging us on any of our socials or emailing [email protected]

We at Rozwin Outdoors are a small family business. We believe that fishing is for everyone. From kids to amateurs, to enthusiasts and professional sport fishers, and everything in between.

Again, we thank each and every one of our supporters. We know the majority of you have been understanding and extraordinarily patient. We truly appreciate each and every one of you!

Included are some rustic photos from our manufacturers:

June Progress Update: We are moving along!Hey everyone, we’re here with some exciting news. I know we’ve mostly been fly...
06/06/2024

June Progress Update: We are moving along!

Hey everyone, we’re here with some exciting news. I know we’ve mostly been flying under the radar but we’re here and we’re marching forward.

I am going to preface this by stating that we do not have an exact estimate on shipping as our previous estimates have all been way off.

The one thing I can say for sure is that your rods will be delivered in time for the winter season!

Now onto what has been happening in the background.

From our manufacturing perspective, the WonderStrike has 3 main components: Reel, Sensor, and Rod Body.

Reel:
As per our last update: the reel has been finalized and our orders are submitted. We are sending payments this week and expect these to be delivered in 1-2 months.

Sensor:
We’ve partnered with a US steel manufacturer and have samples on hand. Our major roadblock is finding a local machinist or finding a specific machine to assist in cutting the sensor down to size. The difficulty with cutting metal is that we require smooth edges or else the sensor will be as sharp as a knife; we definitely do not want that! We are actively searching for local machinists and/or machines for the perfect cut. This is now our top priority since most everything else here is finalized.

Rod Body:
This includes all the plastic components, the handle, line guides, as well as the ThermaFoam. These components are all finalized with our manufacturer in China. We have had a ton of back and forth to ensure all of these components are constructed to the top level of quality.

After finalizing this order a few months ago we then ran into a problem when submitting it. Unfortunately, language barriers got in the way: our understanding was that we would be able to place a smaller order for our first batch of parts. What resulted was that our minimum order for these parts was in the magnitude of tens of thousands of dollars which we did not have available at that moment.

Financing Challenges:
Our minimum $order amount was more than double our kickstarter funding. At this point we did not have sufficient funds to place the order so we did what any aspiring entrepreneurs would do: we approached banks for business loans. This was all happening in April/May of 2024.

Financing Success:
After many applications, processes, and back and forth with banks, we have finally finalized a business loan! Again, this has been our primary focus for the last 2 months.

I’m excited to say that our funds were deposited in our bank account on May 29th. On June 4th we sent a deposit to our manufacturer to begin the rod body manufacturing process.

Current Timeline
Our manufacturer expects the rod body parts to be delivered by the end of September. This should be the last part to arrive to us here in Canada. The reels will be delivered before that date and we hope & expect the sensors to be completed before that as well.

Once we have all the parts, we will begin assembly and testing. This process should only take a few weeks.

This means we are hoping to begin shipping Kickstarter rewards in October/November of this year, just in time for the winter season!

A Note on Colors:
We will be upgrading everyone to HI-VIS colors. Unfortunately, due to results from our manufacturer and cost constraints, the HI-VIS colors resulted in a much better looking and feeling final product. The matte rod body did not live up to our standards as well as the standards of a few of our backers. Our surveys also showed that over 80% of you wanted HI-VIS colors.

You will be able to make your FINAL color selections when we send our FINAL survey out before shipping this year.

Closing Thoughts
I know this was a long read but we wanted to be transparent with our backers and give everyone a clear picture of what we are working on. We are still here and we’re putting in 110% effort to get the WonderStrike into your (and our) hands for this winter season!

Thank you all for your support

Gene, Gabe, and Igor.

Rozwin Outdoors.

You can view the same post on Kickstarter here:

Hey everyone, we’re here with some exciting news. I know we’ve mostly been flying under the radar but we’re here and we’re marching forward.I am going to preface this by stating that we do not have an exact estimate on shipping as our previous estimates have all been way off. The one thing I...

Big thanks to Michael HighTechDad for giving us an early review. Excited to see his full WonderStrike reviews in the win...
10/23/2023

Big thanks to Michael HighTechDad for giving us an early review. Excited to see his full WonderStrike reviews in the winter!

Check out the article here:

WonderStrike is a fishing rod that potentially takes the guesswork out of ice fishing. My ice fishing stories and thoughts on the WonderStrike solution.

Less than 70 hours left to get your WonderStrike on our Kickstarter page! Order here:
10/23/2023

Less than 70 hours left to get your WonderStrike on our Kickstarter page! Order here:

With our SMRT Sensor System featuring Strike Assist and Bite Magnifier, you’ll never want—or need—another ice fishing rod.

We're Live NOW! Get it here before our super early bird deals run out:
09/26/2023

We're Live NOW! Get it here before our super early bird deals run out:

A fishing rod built for the modern angler. Never miss another bite with WonderStrike's innovative analog sensor and user centric design

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Toronto, ON
L5T2C5

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