The Ancillary Agency

The Ancillary Agency The Ancillary Agency: shaping the future of Retail, Real Estate and the Brand Experience. Reach out to see how we can help.

Our Agency focuses on ancillary revenue and brand experiences for the retail, hospitality, and commercial real estate industries. Our focus includes: pop-up retail, automated retail, brand activations, experiential entertainment, sponsorship, digital & static out-of-home advertising, location filming, and business development. The Agency’s focus is fourfold:

Maximize Revenue - drive new sources of revenue from existing real estate, improving net returns. Drive Traffic and Impressions - work with brands to attract physical visitors to the property while cultivating social media impressions. Elevate the Guest Experience - enhance the shopper and visitor experience, driving loyalty and improved dwell time. Business Development - connect best-in-class brands and service providers, growing the business opportunities within the marketplace. With experience in retail real estate management, shopping centre leasing, OOH media, sponsorship, and film scouting, The Ancillary Agency has experience and expertise to meet your needs in this every changing environment.

That’s a wrap on a hugely successful activation at The Well for Halo Top Canada Official ! 🍦✨We collaborated with the in...
08/11/2026

That’s a wrap on a hugely successful activation at The Well for Halo Top Canada Official ! 🍦✨

We collaborated with the incredible team at Brand Momentum and our partners at The Well to bring this immersive brand experience to life.

Ready to activate in this prime location? DM us and let’s make it happen.

That’s a wrap on a hugely successful activation at The Well for ! 🍦✨We collaborated with the incredible team at Brand Mo...
08/11/2026

That’s a wrap on a hugely successful activation at The Well for ! 🍦✨

We collaborated with the incredible team at Brand Momentum and our partners at The Well to bring this immersive brand experience to life.

Ready to activate in this prime location? DM us and let’s make it happen.

05/15/2026

The Devil Wears Prada 2 took the #1 spot in last weekend’s box office. Our team had been active earlier this year prepping for this weekend supporting two commercial shoots aligned with the movie. Thank you to our partners at Hines (https://www.linkedin.com/company/hines/) for showcasing CIBC Square and T3 Junction in these two commercials for Zillow and Diet Coke!

Diet Coke: https://lnkd.in/enCAepsM

Zillow: https://lnkd.in/eCn4APvJ

WORLD CUP VENUE OPPORTUNITY ⚽️AS CLOSE TO TORONTO STADIUM AS YOU CAN GET!📍41 Fraser StreetThe 2026 FIFA World Cup is bri...
04/21/2026

WORLD CUP VENUE OPPORTUNITY ⚽️

AS CLOSE TO TORONTO STADIUM AS YOU CAN GET!

📍41 Fraser Street

The 2026 FIFA World Cup is bringing the world to Toronto, and 41 Fraser Avenue puts your brand right at the centre of the action.

Just 750 metres from Toronto Stadium (BMO Field), this standalone 14,000 sq. ft. building is available immediately through the end of July. It’s one of the closest, most flexible, and most activation‑ready venues in all of Liberty Village.

Perfect for:
→ Full brand takeovers
→ Sponsor lounges + VIP hospitality
→ Concerts + live programming
→Immersive pop‑ups or retail showrooms
→Media hubs + PR command centres

And yes, it’s only a 12‑minute walk from stadium door to venue door!🚶🏼‍♂️

This is one of the very few turnkey spaces in the neighbourhood capable of supporting premium experiential work during the World Cup.

The World Cup won’t be back here in our lifetime. If your clients want to make noise, build culture, or create a moment the city won’t forget then this is the venue that puts them closer to the stadium than almost anyone else.

More details + photos: https://listings.theancillaryagency.com/en/buildings/41-fraser-avenue-toronto

Earlier this month we worked with the Faulhaber team to match their campaign needs with the right real estate for their ...
04/21/2026

Earlier this month we worked with the Faulhaber team to match their campaign needs with the right real estate for their RoC Skincare pop-up activation. Toronto’s 45 Ossington event space fit the perfect space, demographic, street & pedestrian traffic and fashion co-tenancies.

The RoC 3-Minute Clinic Pop-Up allowed visitors to step inside a futuristic, clinic-inspired space. Entry was free and complimentary products were available for all.

The ultimate glow-up for the start of Spring!

(Photos courtesy of .agency)

🎉 Celebrating 5 Years of The Ancillary Agency 🎉This quarter marks a major milestone for The Ancillary Agency: five (offi...
04/10/2026

🎉 Celebrating 5 Years of The Ancillary Agency 🎉

This quarter marks a major milestone for The Ancillary Agency: five (official) years of building smarter, more dynamic ancillary revenue and specialty leasing programs across Canada and beyond.

What started as a focused vision, (and a pandemic corporate restructuring in our founder’s past life), has grown into a national specialty leasing platform trusted by some of the largest commercial real estate owners and managers in the country.

Today, we’re proud to be:
🤝 Partnering with 25+ Landlords
🏢 Representing over 2,500 commercial properties (retail, office, hotel, industrial, multi-family, entertainment venues, and development lands)
🌎 Supporting assets across all 10 Provinces
💰 Delivering more than $12 million in ancillary revenue to our Landlord clients
📄 Completing 300+ transactions in our first five years alone

Our work doesn’t stop at the property line. We’ve become the go‑to real estate partner for retailers, film scouts, experiential marketers, media agencies, PR teams, and sponsorship specialists looking for the real estate to bring short-term storytelling campaigns and events to life.

None of this would be possible without the incredible people behind the scenes. Over these five years, we’ve grown our team to include full‑time and contract talent from coast to coast, each bringing energy, expertise, and a shared commitment to elevating what’s possible in ancillary revenue.

To our clients, partners, collaborators, and team members: thank you for being part of this journey.

Here’s to the next five years of growth, creativity, and unlocking even more value across the commercial real estate landscape.

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Toronto, ON
M6J2K7

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