Lunas Consulting

Name: Lunas Consulting
Address: 2967 Dundas Street W. #13, Toronto, ON, CA
Telephone: +12134649432

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Lunas Consulting

Welcome to Lunas Consulting! Ready to skyrocket your growth with expert sales services? Sales Training
Take your sales team from novices to experts.

Our Services

Outbound Sales
Ramp up your revenue with outbound lead gen support. Through intent-based data and personalized messaging, we’ll bring you sales appointments and help build your customer base. Business Consulting
Gain the guidance needed to steer your startup in the right direction. By analyzing your current market position and your company goals, we’ll create a roadmap to lead your t

eam to success. Our short but extensive boot camps include the most powerful sales strategies proven to drive results and prepare your sales reps for the field.

08/06/2026

Only 41% of software SDRs hit quota this year. 📉

Most teams treat this as a talent problem. They hire harder, fire faster, and hope the next batch of reps performs better. The real gap sits somewhere else entirely: in the systems around the reps, not the reps themselves.

This article breaks down what separates SDR teams that consistently hit pipeline targets from teams that miss month after month. It draws on real benchmarks, not sales theory.

What you'll learn in this article:

✅ How to build a graduated quota ramp that matches real onboarding timelines
🎯 What manager-to-rep ratios actually protect coaching quality and retention
💡 Which activity metrics mislead you and which outcome metrics tell the truth

Fixing the system changes what the same reps can achieve.

👉 Read the full article: www.lunas.consulting/post/what-makes-prospects-respond-to-cold-outreach-in-2026

08/05/2026

AI-powered lead scoring delivers a 35% lift in MQL-to-SQL conversion. At the same time, the median MQL-to-SQL rate has fallen to 9.8%.

Both numbers are true. The difference comes down to what was in place before AI got added.

Our latest post looks at where AI genuinely improves lead quality, where it introduces new risk, and why the companies getting real value from it are the ones with a strong ICP, clear qualification criteria, and human review already built into their process. We also cover the metrics that actually reveal whether AI is helping or just creating more noise faster.

Read the full post here: www.lunas.consulting/post/how-ai-is-changing-lead-quality-in-b2b-sales-and-what-teams-need-to-know

Grab our free downloadable content here: https://20534582.hs-sites.com/the-ai-lead-quality-readiness-checklist

07/30/2026

🔍 AI-powered lead scoring lifts MQL to SQL conversion by 35%. Yet the median rate has dropped to 9.8% in two years.

Most teams bolt AI onto lead generation and watch activity climb while conversion stays flat. The tools speed up research and scoring, but they cannot decide what makes a lead worth pursuing. Point them at a weak process and they produce more of the same, faster.

This article separates the companies getting better leads from AI from the ones just getting more. It draws on what actually changes when AI sits on top of a strong system.

What you'll learn in this article:

📊 Why the median MQL to SQL rate fell while top performers pulled away to 39 to 40%
⚠️ Where AI quietly fails, from decaying contact data to models trained on the wrong accounts
✅ The foundations AI cannot replace, from ICP definition to human qualification calls

AI multiplies whatever system it runs on. The system is still the real investment.

👉 Read the full article: www.lunas.consulting/post/how-ai-is-changing-lead-quality-in-b2b-sales-and-what-teams-need-to-know

07/29/2026

Average cold email reply rate sits at 3.43%. Top performers hit 10.7% or higher.

That gap has nothing to do with luck.

Our latest post breaks down the outbound sales mistakes that quietly drain meetings and pipeline, organized around the four areas that actually determine performance: targeting, messaging, process, and measurement. We cover why a poorly defined ICP cannot be fixed with better copy, why most SDRs give up 5 to 10 touchpoints too early, and what the highest-performing outbound teams measure instead of activity volume.

Read the full post here: www.lunas.consulting/post/the-biggest-outbound-sales-mistakes-that-cost-companies-meetings-and-pipeline

Grab our companion resource here: https://20534582.hs-sites.com/the-outbound-sales-diagnostic

07/23/2026

🔁 80% of B2B sales need 5 to 12 touchpoints. Most reps stop after two.

When outbound underperforms, teams tend to decide that cold outreach stopped working. The channel is rarely the problem. Broad targeting, generic messaging, short sequences, and shallow measurement each drain results, and fixing one of them alone leaves the others intact.

This article works through the outbound mistakes that quietly cost meetings and pipeline. It draws on what top performing teams do differently, not on theory.

What you'll learn in this article:
⚡ Why multi channel sequences book 32% more meetings than email only outreach
💡 The messaging shift from product features to buyer outcomes that earns replies
✅ Which metrics reveal real outbound health, since open rates now inflate by roughly 18 points

Outbound works when the system behind it does.

👉 Read the full article: www.lunas.consulting/post/the-biggest-outbound-sales-mistakes-that-cost-companies-meetings-and-pipeline

07/22/2026

Top-quartile B2B companies under $50M ARR hit 111% YoY growth in H2 2025. Most founder-led teams plateau around 30%.

The difference is not effort. It is documentation.

Our latest post looks at when a startup should move from founder-led sales to a repeatable acquisition system, and what happens to companies that make the jump too early or too late. We cover the signals that show a company is ready to scale, the channel benchmarks worth tracking (CAC, CPL, LTV to CAC), and the two habits, response speed and channel discipline, that separate teams that compound growth from teams that plateau.

Read the full post here: https://www.lunas.consulting/post/customer-acquisition-strategies-that-actually-scale-for-b2b-startups

Grab our companion resource here: https://20534582.hs-sites.com/the-scaling-readiness-scorecard

07/16/2026

📈 Founder-led selling drives up to 300% higher early conversion. Then it hits a wall.
The moves that land a startup's first customers rarely carry it past them. Warm intros, referrals, and a founder's own network run out of room fast, and none of it transfers cleanly to a hired sales team. Growth stalls the moment the founder's calendar fills up.

This article shows how startups swap founder hustle for repeatable systems that produce qualified pipeline no matter who is selling. It draws on how scaling teams actually make the handoff.

What you'll learn in this article:

🎯 The readiness signals that tell you when to shift from founder selling to a repeatable engine

💰 How referrals and ABM cut acquisition cost while raising conversion and retention

⚙️ The transition sequence top teams follow, from documented playbooks to LTV to CAC discipline

Repeatable systems, not founder bandwidth, separate the startups that keep growing.

👉 Read the full article: www.lunas.consulting/post/customer-acquisition-strategies-that-actually-scale-for-b2b-startups

07/15/2026

85% of B2B teams miss their monthly forecast by more than 5%. The usual cause is a pipeline that looks healthier than it is.

A full pipeline and a healthy pipeline are not the same thing. Size tells you nothing about whether those deals will close.

Our latest piece breaks down the metrics that reveal real pipeline health, from coverage and velocity to stage conversion and deal aging. We cover the red flags of a bloated pipeline, the zombie deals that make coverage lie, and the weekly cadence that lifts forecast accuracy.

Read the full breakdown here: www.lunas.consulting/post/what-a-healthy-sales-pipeline-actually-looks-like-and-how-to-measure-it

Get our Pipeline Health Check: https://20534582.hs-sites.com/the-pipeline-health-check

07/09/2026

📉 85% of B2B firms miss their monthly forecast by more than 5% because their pipeline data misleads them.

A full pipeline feels like a healthy one. It usually is not. Stalled deals and non ICP opportunities pile up in the CRM, inflate the numbers, and hide which deals are actually moving toward a close. Leaders end up managing revenue in the rearview mirror.

This article breaks down the metrics that show whether a pipeline is real or wishful. It focuses on what sales leaders watch to spot trouble early, not after the quarter closes.

What you'll learn in this article:

🔍 Why leading indicators like velocity and days in stage catch problems that win rate reveals too late

📊 The core metrics that define pipeline health, from coverage ratio to stage by stage conversion

🔄 How to purge zombie deals that quietly inflate your coverage and break your forecast

A lean pipeline of high intent buyers beats a bloated one built on hope.

👉 Read the full article: www.lunas.consulting/post/what-a-healthy-sales-pipeline-actually-looks-like-and-how-to-measure-it

07/08/2026

The average team turns 13% of marketing leads into sales-ready ones. The best turn 40%.

More leads will not fix that gap. Better qualification will. Qualification is where most B2B pipelines break down.

Our latest blog shows how to build a qualification process that holds up, from a sharp ICP to clear must-have criteria, buying signals worth trusting, and a scoring model built on real data. We cover which frameworks fit which deals and why speed decides so many outcomes.

Read the full breakdown here: http://www.lunas.consulting/post/how-to-qualify-leads-better-and-generate-more-sales-ready-opportunities

Get our Lead Qualification Checklist: https://20534582.hs-sites.com/the-lead-qualification-checklist-for-better-sales-prioritization

Address

2967 Dundas Street W. #13
Toronto, ON

Telephone

+12134649432

Website

https://www.lunas.consulting/

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