Vivien Tse

01/17/2025

How One Simple Slogan Turn Nike To a Global Empire

01/17/2025

01/16/2025

How 3 words turned Nike into a global empire. 🏅

In 1988, Nike was stuck in the marathon runner box, with only 18% market share.

Then came the magic: "Just Do It."

But here’s the genius—they didn’t just feature pros. They showed everyday people crushing their goals, proving anyone can be an athlete.

The result?
📈 Market share more than doubled to 43% in 10 years.

Your homework: Take 5 minutes to jot down how your real, everyday customers use your product. Not the perfect ones—the real ones. That’s your next marketing goldmine.

01/06/2025

Want to capture your audience’s attention instantly? Learn how to create hooks that speak to their needs and desires

Use your research to craft hooks that grab attention and drive action.

Take the insights from Step 1 (your subscribers’ pain points) and Step 2 (why they chose you), and create hooks that focus on your subscribers’ psychology. These hooks should spark curiosity, resonate with their needs, and make them want to keep reading—and ultimately turn into customers.

Want to see how to create irresistible email hooks? Watch the full video here: https://youtu.be/HHlututf9n4

01/03/2025

Struggling to create email content that truly resonates with your subscribers?

It’s tough to grab their attention and keep them reading. My solution? Use neuromarketing techniques in your emails.

Here’s why it works: neuromarketing helps you join the conversation your subscribers are already having in their heads. This makes it much easier to capture their interest, keep them reading, and ultimately drive action.

Want to learn how to apply this to your emails? Watch the full video here: https://youtu.be/ECeT9vFXZ_M

01/01/2025

Happy New Year!