Newsy Communications

01/29/2018

The Times’s standards editor, Philip B. Corbett, invites readers to correct grammatical errors in recent New York Times articles.

01/11/2018

"Cut to Bleed". Good advice.

by Jan Priddy Find the sentence where the essay turns glorious or cruel. Make that the beginning. Imagine running a race, that instant the starting gun cracks, the moment later when you reach full …

01/05/2018

Looking at this headline, I thought we'd be tackling some big stuff. While each of these points is absolutely true, it's all stuff we knew a long time ago. Maybe Steve Jobs can get away without these basics, but the rest of us cannot.

To err might be human, but these mistakes are costing your organization no small amount of time and money. Make sure your team knows where these traps are and how to avoid them.

12/20/2017

Wired Magazine's Top Tech Books of 2017

Here are six books Backchannel loved, plus an excerpt from each.

12/19/2017

What type of PR pro / Star Wars character are you? I'd say that I'm a combination of Yoda the storyteller and R2-D2 the analyst.

Are you a risk taker like Han Solo—or a storyteller, like Yoda? Here’s a rundown of several kinds of communicators inspired by intergalactic favorites.

11/20/2017

Thrilled to be back working today in a great city.

11/20/2017

Twitter is "the place for customer care." Hmmm. Well, I must say I wondered which platform is best for business.

Felipe Rinaldi Muller

Every platform has its inherent strengths and weaknesses. This infographic breaks down what each channel does well—and how that affects your media strategy.

11/07/2017

Looking ahead to our work in 2018 ...

As technology drives changes in content marketing, our industry will shift and adapt in ways we can’t yet anticipate. But content marketers can develop truly innovative audience experiences and position their brands to lead us into this brave new world.

10/31/2017

Independent writers usually work with multiple outlets. Here’s how to engage with these prolific contributors—and transform a single pitch into multiple stories.

10/13/2017

A famous author, when asked why his books were easy to read, replied: "They're easy to read because they were hard to write."

At Newsy Communications we know all about that sentiment.

06/24/2017

This week's Ragan article tackles one of our favourite question. Namely: does social media add business value?

Point # 3 really stands out for us -- the myth which says that "social media is a standalone marketing tool."

We've found that repeatedly. It's a useful tool for reaching your audience, but it must be part of a larger communications strategy. Social media alone cannot fulfill your goals.

Fallacies about social media run rampant online. Here are three common digital marketing misconceptions—and how to remedy them.

09/26/2016

Around here, we get ruthless about certain things ...

Beth Hayden discusses the potential danger of conversational language in your sales copy. Find out why you should cut slang and nonsense words.