Glue Communications & Events

06/10/2023

This article summarizes the philosophies and gives examples of work by some of the ad industry giants. https://beloved-brands.com/advertising-icons/

Lessons from advertising icons of the past can inspire modern marketers. Bernbach, Ogilvy, Burnett, Clow, Lawrence, Trout and Ries.

05/05/2023

Again and again and again.... According to HBR, there’s no harm – in fact, it’s more effective – for managers to repeat their messaging to their teams.

Managers who inundate their teams with the same messages, via multiple media, need not regret their persistence--it works to get projects completed quickly. Research by HBS professor Tsedal Neeley, Paul M. Leonardi, and Elizabeth M. Ge**er.

03/15/2023

There's a difference between "social media" and "social currency" (which long pre-dated social media). Read more here (you may need a subscription to Strategy):

Some platforms are declining, but The Local Collective’s Matt Litzinger believes the social aspect of advertising is as strong as ever.

06/29/2021

Check out this excellent article on how brands can sensitively be present on Canada Day 2021.
https://strategyonline.ca/2021/06/29/what-brands-need-to-be-sensitive-to-as-the-country-rethinks-canada-day/?utm_source=newsletter&utm_medium=email&utm_campaign=what-brands-need-to-be-sensitive-to-as-the-country-rethinks-canada-day&_u=Ifac9nOoo4Q%3d

10/15/2020

Think you know the ingredients of corporate culture? This 'Culture 500' article from MIT Sloan Management Review identifies the 'Big 9 Cultural Values' including their definition and popular names. Worth a read!

Combining cutting-edge AI and MIT expertise, the Culture 500 provides a nuanced picture of corporate culture in the world’s top organizations.

09/11/2020

I'm proud to be a board member of El Hogar Projects Canadá. Check out our unique fundraiser: W**e Survivor 2020.

For just $20, you could win 75 bottles of w**e – and support this charity's vital work at the same time. Registration begins Monday, Sept. 14.

Learn more here: https://mailchi.mp/0b5c78b16207/w**e-survivor-2020
**elovers **etime

05/13/2020

A US survey notes that 84% of consumers say that the way companies prioritize their employees' welfare during the COVID-19 pandemic will become a more important factor on what they buy.

Eighty-four percent of respondents said how companies prioritize employee welfare during the global health crisis will become a more important factor on what they buy​.