Glue Communications & Events

06/10/2023

This article summarizes the philosophies and gives examples of work by some of the ad industry giants. https://beloved-brands.com/advertising-icons/

Lessons from advertising icons of the past can inspire modern marketers. Bernbach, Ogilvy, Burnett, Clow, Lawrence, Trout and Ries.

05/05/2023

Again and again and again.... According to HBR, there’s no harm – in fact, it’s more effective – for managers to repeat their messaging to their teams.

Managers who inundate their teams with the same messages, via multiple media, need not regret their persistence--it works to get projects completed quickly. Research by HBS professor Tsedal Neeley, Paul M. Leonardi, and Elizabeth M. Ge**er.

03/15/2023

There's a difference between "social media" and "social currency" (which long pre-dated social media). Read more here (you may need a subscription to Strategy):

Some platforms are declining, but The Local Collective’s Matt Litzinger believes the social aspect of advertising is as strong as ever.

06/29/2021

Check out this excellent article on how brands can sensitively be present on Canada Day 2021.
https://strategyonline.ca/2021/06/29/what-brands-need-to-be-sensitive-to-as-the-country-rethinks-canada-day/?utm_source=newsletter&utm_medium=email&utm_campaign=what-brands-need-to-be-sensitive-to-as-the-country-rethinks-canada-day&_u=Ifac9nOoo4Q%3d

10/15/2020

Think you know the ingredients of corporate culture? This 'Culture 500' article from MIT Sloan Management Review identifies the 'Big 9 Cultural Values' including their definition and popular names. Worth a read!

Combining cutting-edge AI and MIT expertise, the Culture 500 provides a nuanced picture of corporate culture in the world’s top organizations.

09/11/2020

I'm proud to be a board member of El Hogar Projects Canadá. Check out our unique fundraiser: Wine Survivor 2020.

For just $20, you could win 75 bottles of wine – and support this charity's vital work at the same time. Registration begins Monday, Sept. 14.

Learn more here: https://mailchi.mp/0b5c78b16207/wine-survivor-2020

05/13/2020

A US survey notes that 84% of consumers say that the way companies prioritize their employees' welfare during the COVID-19 pandemic will become a more important factor on what they buy.

Eighty-four percent of respondents said how companies prioritize employee welfare during the global health crisis will become a more important factor on what they buy​.

03/24/2020

A message from the Canadian Trucking Alliance:

Thank you to all the women and men who drive truck and have stepped up to help us get through this crisis, protect Canadians and keep our economy moving.

Throughout history our nation’s truck drivers have been depended on to support the country in our time of need. Once again, they have answered the call.

Like the saying goes, “if you got it, a truck brought it”. Remember those words as you wait for store shelves to be restocked with food, emergency relief supplies as well as vital medical and sanitation products we need to combat the spread of this virus.

As a society we enjoy an unparalleled level of security and certainty because of the sophistication and reliability of our modern supply chain. In large part, it is the professional driver that ultimately makes it happen.

Truck driving is an essential service. Please treat these front-line workers with the upmost respect and dignity they deserve and thank a trucker for the amazing job they are doing during this critical time.

03/24/2020

I’m puzzled why car companies are running their usual commercials – especially with discount offers to drive immediate sales – when people should be practicing physical distancing and shouldn’t leave their house to go out and shop for a car.

Why aren’t they taking their same media dollars and creating simple public service messages with a light brand touch. For instance, Ford could tie the ‘Built Ford Tough’ brand positioning into a message that explains how practicing social distancing can be tough, but Canadians ARE tough, and when we all pull together and do the right thing, we can get through this. “Brought to you by the people who build and sell Ford vehicles from coast to coast. Thanks Canada for doing your part.” This approach would keep their brand name in the customer’s mind, and help them be seen to be part of the solution. It would also help the struggling advertising / production industry.

Challenge: think of other brands whose brands would lend themselves to this idea!