The Super Market Inc.

09/28/2021

Marketing Planning 2022: Instalment # 2. Business Transformation comes from both sides of the brain.

https://bit.ly/3CSCeNh

Successful societies are guided by human's tendencies to use both sides of our brains. But sometimes, because of the times, culture, or technology, we lean more one way than the other in other thinking. And we are currently going through a very left hemisphere time in our society - one that relies o...

09/22/2021

Planning for 2022 during a Pandemic? Take off the "mental handcuffs"!

Thoughts to optimize the Marketing planning process for 2022. https://bit.ly/3u1bfvK

Jim Ewel Scott Brinker

September is for many businesses, C.E.O.s, and marketers a time to start planning for 2022. Yes, the Halloween decorations are up. But I can't recall a time when this deliverable was required in a more interesting and challenging time. So here are a few suggestions and thoughts to aid this process d...

08/27/2021

Our agency had a great shoot for one of our clients this week, thanks to Rob Spence, Director, R.J. Maloney, DOP, and our amazing group of talent. Should be great! Will share soon.

06/17/2020

"Companies that invest in innovation through a crisis outperform" 30%.

"Companies that invest in innovation through a crisis outperform peers during the recovery" by 30%.
This is a great read from McKinsey & Co., including the 8 Essentials of Innovation which are valuable frameworks to help you relook your business and routes to innovation.

Check it out here: https://bit.ly/30PJ7iE

Thank you to the authors: Jordan Bar Am is an associate partner in McKinsey’s New Jersey office, where Felicitas Jorge is a consultant; Laura Furstenthal is a senior partner in the San Francisco office, and Erik Roth is a senior partner in the Stamford office.

"Companies that invest in innovation through a crisis outperform peers during the recovery" by 30%.

06/17/2020

The Unwilling Transformation of the Ad Agency Business.

This is a great documentary that examines the evolution of the agency business from its heyday though tech, CX, to dealing with perpetual change and new business models. Its called make/SHIFT, by WP Engine.

Great interviews with Droga, Jayanta Jenkins, Nick Law, Bogusky and others.

What will we learn? We help our clients transform. How will the agency world transform? The opportunity to do good is amazing.

Thanks to Adage for showcasing this and thanks to Ellen Dugan of WP Engine for leading this.

Watch here: https://lnkd.in/eKNJM8b
Jayanta J. Mary Ellen Dugan Josh Golden Fura Johannesdottir Glenn Cole

WP Engine presents makeshift a film by September Club and HeyLet’sGo executive producers Mary Ellen Dugan and David Fossas and Carley Thompson and Jeremy C**n and Barry Poltermann producers Denise Roberts McKee and Tim Cawley and Dorothy Urlich directed by Casey Suchan co-directed by Tim Cawley ed...

05/06/2020

A bedtime story is not the usual content for a business focussed site like LinkedIn; or is it filled with rich insights for businesses to steer through and past this pandemic?

A bed time story of how it started, and why hindsight’s 2020. 🛌 🧸 Music by Katie Phillips / Sound Design by Sam Gee Facebook: Probably Tomf...