The Super Market Inc.

09/28/2021

Marketing Planning 2022: Instalment # 2. Business Transformation comes from both sides of the brain.

https://bit.ly/3CSCeNh

Successful societies are guided by human's tendencies to use both sides of our brains. But sometimes, because of the times, culture, or technology, we lean more one way than the other in other thinking. And we are currently going through a very left hemisphere time in our society - one that relies o...

09/22/2021

Planning for 2022 during a Pandemic? Take off the "mental handcuffs"!

Thoughts to optimize the Marketing planning process for 2022. https://bit.ly/3u1bfvK

Jim Ewel Scott Brinker

September is for many businesses, C.E.O.s, and marketers a time to start planning for 2022. Yes, the Halloween decorations are up. But I can't recall a time when this deliverable was required in a more interesting and challenging time. So here are a few suggestions and thoughts to aid this process d...

08/27/2021

Our agency had a great shoot for one of our clients this week, thanks to Rob Spence, Director, R.J. Maloney, DOP, and our amazing group of talent. Should be great! Will share soon.

06/17/2020

"Companies that invest in innovation through a crisis outperform" 30%.

"Companies that invest in innovation through a crisis outperform peers during the recovery" by 30%.
This is a great read from McKinsey & Co., including the 8 Essentials of Innovation which are valuable frameworks to help you relook your business and routes to innovation.

Check it out here: https://bit.ly/30PJ7iE

Thank you to the authors: Jordan Bar Am is an associate partner in McKinsey’s New Jersey office, where Felicitas Jorge is a consultant; Laura Furstenthal is a senior partner in the San Francisco office, and Erik Roth is a senior partner in the Stamford office.

"Companies that invest in innovation through a crisis outperform peers during the recovery" by 30%.