Knowledge Works

04/09/2016

Design Thinking is an under utilized approach that can significantly benefit new products and services, turning innovation into a value-added ROI. Here is a literature review of Design Thinking.
https://www.researchgate.net/publication/258183173_What_Is_Design_Thinking_and_Why_Is_It_Important

Design thinking is generally defined as an analytic and creative process that engages a person in opportunities to experiment, create and prototype models, gather feedback, and redesign. Several...

04/08/2016

Using Ethnographic Research to generate deeper insights into consumer behaviour.
https://www.marketingweek.com/2014/05/09/how-to-use-ethnography-for-in-depth-consumer-insight/

Spending a weekend sitting in someone else’s house reporting when, why and how much they ate, drank, bathed, watched TV or used their mobile phone isn’t everyone’s idea of a good time, but for a marketer it is one of the best ways to gain deeper customer insight.

06/24/2014

http://www.businessinsider.com/heres-why-companies-aredesperateto-hireanthropologists-2014-3

Companies live and die by how well they understand their customers. Know who's good at understanding people? Social science.

06/23/2014

http://www.globalresearch.ca/doomsday-seed-vault-in-the-arctic-2/23503

This article was first published in December 2007. One thing Microsoft founder Bill Gates can’t be accused of is sloth. He was already programming at 14, founded Microsoft at age 20 while still a s...

06/23/2014

http://www.sociologicalscience.com/

06/23/2014

https://www.upress.umn.edu/book-division/books/red-skin-white-masks #.U6F2MWE8aNg.facebook

Fundamentally questions prevailing ideas of settler colonialization and Indigenous resistance

06/23/2014

http://www.smithsonianmag.com/innovation/this-tower-pulls-drinking-water-out-of-thin-air-180950399/?utm_source=facebook.com&no-ist

Designer Arturo Vittori says his invention can provide remote villages with more than 25 gallons of clean drinking water per day