Wooden Panda

03/09/2023

We had a blast playing with different shapes, sizes, and numerous designs in finally bringing the vision of Blue Diamond Capital to life with this custom logo!

The Creative Directors at Wooden Panda crafted a unique design that sparkles like a diamond 💎.

Looking for a new brand logo? DM us today!

03/07/2023

At Wooden Panda, we believe adding colour to your logo is important because it instantly increases the visual appeal of your brand and helps to create an emotional connection with potential customers.

With bold, vibrant colours, you can communicate your brand's values in a memorable way and create a powerful impression that resonates with viewers.

Colour can also differentiate you from competitors, setting your brand apart while unifying all elements of your marketing strategy.

If you're looking for a new logo, give us a shout today and let's get your logo on its way!

01/31/2023

When 2 legendary brands come together, it makes a legendary pair. ✌️

2023 releases are going to be wavy. 👀

03/28/2022

At Wooden Panda, our team of Marketers and Strategists continue to deliver marketing communications by effectively deploying thoughtfully crafted strategies and creative. 😈😈😈

In April, you'll be able to pick up the April edition of magazine with our amazing client Billa Appliances featured throughout the magazine and FRONT PAGE COVER. 🎯🎯🎯

Oh, and if you're going to the National Home Show, you can pick one up there! 🥳🥳🥳

For the best appliance brands for the best prices, there's only one name in the GTA: Billa Appliances]

02/24/2022

Building an effective strategy is never easy. Part of the business process entails making difficult decisions. And sometimes, you have to sacrifice something for another important goal or need in order to get where you want to go.

Just like in life, in business, leaders make trade-offs every day when making decisions. This actually allows companies to create more of a need for their products or services. Doing so forces them to offer more than one option so that consumers have more choices giving the consumer the power to decide what good or service they want to purchase.

Here at Wooden Panda, strategy lives in with everything that we do. If your company is looking to implement a strategic approach to elevate your business, contact us today to speak to one of our strategic consultants.

Your customers are waiting.

12/30/2021

Brands continue to evolve their identify overtime for multiple reasons. Some of those reasons can be the following:

1. Core services change
2. Adapt to match consumer psychology
3. Potential rebrand, merger or acquisition

Whether you're looking for a brand refresh or are looking to start your journey as a business owner, contact our team today to get your branding process started!

Inspo via:

12/12/2021

There are so many different ways to add your creative sauce in your day-to-day work even if your JD doesn't require that skill set to be applied.

Take a look at this read. You might find it useful!

Creativity has a business ROI. There is not a soft fuzzy dotted line between creativity and business value. There is a solid connection.

06/24/2021

There are a surprising amount of similarities between a camera and the human eye!

Some of the ways that the a camera and human eye are similar:

➡️Film (or an imaging sensor chip in digital cameras) is much like the retina - the retina captures light, which creates the visuals we see. This is much like what film does in a camera.

➡️Diaphragm on a camera is much like your iris and controls how much light enters the camera or eye.

➡️Aperture in a camera is the part of the lens that allows light in, much like a pupil lets light into your eye.

➡️The lens in the camera and your eye is what focuses light. A lens in a camera will move closer or farther to focus an image, much like the muscles in your eye that changes the shape of your crystalline lens.

➡️Black paint on a camera serves as a thin layer that protects the camera, similar to the choroid in an eye, that serves as a thin layer of tissue around the retina.

06/23/2021

The team at Wooden Panda is glad to have been part of supporting The RACE WITH ME Virtual Challenge! webcast to 30,000 Canadian youth! Join us at 10am on Wed June 23rd 2021!

We will be live with Andre De Grasse, Sarah Wells, OLY, Marissa Papaconstantinou, Khamica Bingham and co-creator Jesse Briscoe for a youth webcast. 1,000 teachers from 700 different schools have signed up and we are excited to celebrate with them.

Join Olympians Andre De Grasse, Sarah Wells and Khamica Bingham along with Paralympian Marissa Papaconstantinou as they discuss their Olympic dreams and the ...

03/11/2021

Meet Pj Kwong! Another exceptionally talented lady we have had the privilege of working with on multiple projects. Some of you may already know her from her wide-ranging work with CBC sports, her figure skating content as “Skating Pj” or her work as a stadium announcer at 8 Olympic games!

Thank you Pj for always being a creative collaborator and in many ways a great mentor to our team here at Wooden Panda!

Little more about Pj Kwong:

Pj Kwong is well known to figure skating fans everywhere. She has been the in-house PA voice at many national and international events including 5 Winter and 3 Summer Olympic Games. She was a figure skating coach for over 25+ years and for the last 12 years has been working for CBC Sports as a writer and commentator as well as their social media reporter for figure skating. In her free time, Pj also works on a podcast, blog and her own YouTube Channel under her Pj Kwong - SkatingPj banner. She spontaneously came up with the cheeky term ‘Word Broker” as a general banner to explain her work. ‘I read them.I write them.I speak them.’ became the tag line.

This natural affinity for words as a Word Broker has evolved into the creation of The Content Store where Pj takes on other people’s projects and puts words in their mouths.
Q: Can you share an inspiring story or anecdote of women empowerment?

Pj: Anytime I see a mother with a small child I think about the power in that relationship and the ability to pass along the idea of a world with no limits.

Q: What progress have you seen on gender equality in your life and work?

Pj: It is not anything that I ever consider. I am responsible for myself and for casting a light forward that others may choose to follow or not. I believe that people can chart their own path and I prefer to consider how we as humans are progressing in terms of overall equality. We all need to move forward as a society and support one another regardless of the group in which a person finds themselves.

03/09/2021

This week, in honour of International Women's Day we will continue to highlight some of the awesome women we've had the privilege of working with or having as clients.

Sonya Moorjani is a Toronto- based freelance video director and editor with a passion for all things visual. She has been a part of a variety of projects ranging from editing game trailers and music videos to travel videos and short films.

Sonya has been a trusted collaborator and film editor we've worked with on multiple projects over the past few years. The multi-talented video editor, creative director, and motion graphic artist always brings a positive and creative spirit to her work and our team. With her keen eye for filmmaking and upbeat enthusiasm, we look forward to continuing to deliver creative video projects with Sonya!

Some thoughts from Sonya on progress in gender equality she's seen in her personal journey:

Q. What progress have you seen on gender equality in your life or work?

Sonya: Growing up in India in my early teens, I was the only girl I knew who played football so I played with the boys. I was the only girl on a team of 22 boys who went to a football training camp in Manchester, it was a big deal back then. Today, we have women’s football clubs and leagues slowly spreading across the country and young female athletes are getting the training they need to make a career in the field, something that was unheard of a decade ago.

03/08/2021

Happy International Women's Day to all of the boss women that are breaking barriers and moving mountains in today's economy, especially our very own, Munjyot Jaswal.

Munjyot has been a key strategic partner at Wooden Panda since its inception. Her most notable work efforts in Finance, Operations, Business Development, and leading our Data and Analytics operations for numerous clients to name a few have helped move Wooden Panda from its infancy to its rapid growth over the past few years.

Her attention to detail, passion for business growth especially helping other businesswomen bring their brands and businesses to market showcases her agility to lead with example. Thank you Munjyot for your continued contributions while leading and executing with excellence.