The Arts Firm

02/09/2026

Our sincere thanks to & for bringing the orchestra and opera communities together in Edmonton last week. We left feeling inspired by countless conversations and a deep sense of optimism for the future. It was great to see so many familiar faces and make new connections too. Let’s do it again sometime, shall we?

01/27/2026

Tim Crouch and Michael Morreale, Principals at The Arts Firm, will be attending the O₂ Joint Conference in Edmonton from February 3–5.

The O₂ Conference is the most significant national gathering for orchestra and opera professionals in Canada, bringing together colleagues from across the country for learning, exchange, and strategic conversation.

We’re looking forward to reconnecting with peers, meeting new colleagues, engaging in thoughtful sessions, and having meaningful conversations about the challenges and opportunities facing orchestras and opera companies today. If you’ll be there, we’d love to connect.

11/27/2025

We’ve been cooking up an exciting development with our colleagues at Mass Culture / Mobilisation culturelle, and are excited to announce that the first episode of the Mass Culture Podcast is now live!

In this opening conversation, Robin Sokoloski, Director of Programs and Research at Mass Culture, speaks with Michelle Chawla, Director and CEO of the Canada Council for the Arts | Conseil des arts du Canada, about how Canada’s public arts funding system can evolve to better support equity, trust, and sustainability.

Join us in exploring the future of the Arts in Canada — and help shape it by subscribing, listening, and sharing with your community.

Watch Now - https://theartsfirm.com/insights/mass-culture-podcast/

11/18/2025

Introducing AI Fundamentals for Arts Organizations with instructor Michael Morreale, a new self-paced online course from ArtsBoost.

Register Today - Free for a limited time!
https://artsboost.com/courses/ai-fundamentals-for-arts-organizations/

ArtsBoost is a product of The Arts Firm

09/03/2025

Tired of guessing what funders want to hear?
We’ve got you.

Grant Writing for Arts Organizations simplifies the process so you can focus less on the stress, and more on getting support for your creative work.

🧭 Build your strategy
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🔓 Unlock your next opportunity: https://artsboost.com/courses/grant-writing-for-arts-organizations/

08/18/2025

🚨 New Course Alert!
Grant Writing for Arts Organizations is now available on ArtsBoost.

Whether you’re writing your very first grant or looking to improve your success rate, this course delivers the clarity, confidence, and strategy you need to get funded.
💡 30 minutes of expert guidance
📂 Real-world examples + worksheets
🧠 Taught by grant pro Vanessa Burns
👉 Start learning today: https://artsboost.com/courses/grant-writing-for-arts-organizations/

07/02/2025

We recently attended the Ontario Orchestras Rendezvous hosted by Orchestras Canada/Orchestres Canada, a one-day gathering full of thoughtful conversation, practical tools, and new perspectives for orchestras of all sizes. With permission, we’re sharing a few key learnings and ideas from this inspiring event in a blog post we've titled Building Belonging, Advocacy, and Impact.

Read more: https://theartsfirm.com/insights/building-belonging-advocacy-and-impact-insights-from-orchestras-canadas-ontario-orchestras-rendezvous/

05/08/2025

Continuing Our Commitment to Canada’s Arts Sector

The Arts Firm is delighted to welcome its new Principals, Michael Morreale and Tim Crouch. Taking over from where outgoing Managing Director Erika Beatty has left off in her retirement, the two share their thoughts on the current needs of the arts sector, and how the team at The Arts Firm can support the work being done.

Read the full letter:

To our friends and colleagues in the arts sector: We’ve each had the privilege of working at The Arts Firm since nearly its beginning as collaborators, consultants, and committed champions of the arts sector in Canada. Now, we’re honoured to step into new roles as owners of The Arts Firm, and we...

08/08/2024

In November 2023, Concerts in Care Ontario engaged The Arts Firm to address overwhelming demand for their product, while facing serious capacity challenges. Beginning with an assessment and recommendations in both Fund Development and Marketing & Communications, the project then shifted to reviewing what is most needed to grow their operations from an HR perspective.

Learn more about our work together, and what they've accomplished!

https://theartsfirm.com/insights/capacity-building-insights-from-concerts-in-care-ontario/

06/17/2024

Congratulations to Cantabile Choirs of Kingston, who just completed their season with a moving concert titled ‘Considering Matthew Shepard’, at The Spire in Kingston, Ontario.

The Arts Firm worked with Cantabile Choirs from November 2023 to March 2024 to create a strategic plan to guide this very unique organization. Using a Strategy Cascade model, the team worked with Cantabile to focus on what makes it unique, play to its strengths, understand key conditions to succeed, and invest strategically in its future.

On October 6, 1998, University of Wyoming student Matthew Shepard was kidnapped, beaten, and left to die in what became an infamous act of brutality, and one of America’s most notorious anti-gay hate crimes.

CONSIDERING MATTHEW SHEPARD is a 3-part oratorio for soloists, chorus, and chamber orchestra. Written by Craig Hella Johnson, this piece is an evocative and compassionate musical response to Shepard’s murder, and a call-to-action that swept the nation.

Hear more about how The Arts Firm helped Cantabile from its Artistic-Executive Director, Geoffrey Sirett:

https://theartsfirm.com/insights/looking-ahead-with-strategic-thinking-insights-from-cantabile-choirs-of-kingston/

12/22/2023

🎉 Exciting News! 🎉 Our friends at the Canadian Art Song Project have achieved a fantastic milestone, hitting their fundraising goal for November! 🙌 This incredible achievement will support the completion of post-production and distribution for their latest recording, "Known to Dreamers: Black Voices in Canadian Art Song." 🎶

Read more here: https://theartsfirm.com/insights/client-spotlight-canadian-art-song-project/

Curious about turning your creative ideas into reality? The Arts Firm specializes in connecting arts organizations and artists with full-service consulting, online learning, and personalized expertise. 🚀 If you're ready to take your creative endeavors to new heights, be sure to Say Hi! 👋

🎨🎭

09/26/2023

🚀 Exciting News! Join us for a FREE 30-minute webinar on October 12th at 1pm EDT and discover four powerful SEO quick-wins to enhance your arts website's online presence. 🎭🎨

ArtsBoost is a product of The Arts Firm.

https://artsboost.com/webinar-four-seo-quick-wins-to-improve-your-arts-website/