06/29/2021
How Amazon Creates Buzz with Experiences⬇️
A week before the release of 'Tom Clancy's Without Remorse', Amazon Prime Video, utilized drones to drop off themed gifts in custom-made wooden crates at the homes of celebrities, veterans and influencers.
This was a global movement - about 100 gifts were delivered in 10 countries and 12 markets, including New York, Los Angeles, Sydney, London and Mexico City.
This drone drop plus movie screenings and additional activations within the campaign helped Prime Video connect with Without Remorse’s core audiences.
We believe drone deliveries are here to stay.
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