ILevel Management Inc. - Innovate, Integrate, Invigorate

Name: ILevel Management Inc. - Innovate, Integrate, Invigorate
Address: #41/209 Wicksteed Avenue, Toronto, ON, M4G0B1, CA
Telephone: +14163420213

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ILevel Management Inc. - Innovate, Integrate, Invigorate

iLevel Management Inc. is a full service sales & marketing agency helping clients develop strategic product plans & execute those across Canada.

iLevel Management believe in three core values – to innovate, integrate, and invigorate. We believe in bringing the right product to the market and aren’t afraid to say no to a product that we don’t believe in. We believe in focusing on products that are meaningful and that will have a positive influence on both consumers and retailers. We believe in deep collaboration and cross-pollination with o

ur partners, which allow us to innovate in a way that others cannot. We believe in becoming the premier destination for both retailers and suppliers looking for exemplary product strategy, product guidance and counselling to ensure their needs are executed & integrated into their long term plans of success. Invigorating brands and sparking a surge in demand.

06/11/2026

A decade of innovation is delivering measurable results.
The data highlights a significant shift in both product development and consumer behaviour:
Calories purchased from beverages decreased by 23%
Average calories per serving fell by 20.3%
Beverage volume declined by only 3.3%

The contrast between calorie reduction and relatively stable beverage consumption tells an important story: consumers aren't leaving the category—they're choosing differently.

Over the past decade, manufacturers have invested heavily in reformulation, expanded low- and no-sugar portfolios, and introduced more portion-controlled offerings.

By 2024, more than 50% of all beverage volume sold in Canada came from low- or no-calorie products, demonstrating how quickly consumer preferences can reshape an industry.

For brands and retailers, the takeaway is clear: health and wellness are no longer niche considerations—they are fundamental growth drivers. The companies seeing success are those that continue to innovate around reduced sugar, functionality, convenience, and consumer choice.

The beverage industry's achievement offers a compelling example of how product innovation and evolving consumer demand can work together to drive meaningful change at scale.

Find more information at: https://westerngrocer.com/canadian-beverage-sector-exceeds-national-calorie-reduction-target-two-years-ahead-of-schedule/?utm_source=CHFA+Publications+%28Publications+de+la+CHFA%29&utm_campaign=369dcadfb5-KNOWLEDGE_Weekly_May+27+2026&utm_medium=email&utm_term=0_460a75b352-369dcadfb5-566669418

06/08/2026

Gut health is rapidly evolving from a wellness niche into a mainstream food and beverage trend.

Today, 93% of Canadians say they consider gut health when making food choices, and brands across categories are responding with products that deliver functional benefits beyond basic nutrition.
From kombucha and prebiotic sodas to fermented plant-based proteins and fibre-rich foods, digestive wellness is influencing innovation throughout the industry.

What's particularly interesting is that consumers aren't just looking for health benefits—they're looking for convenient, familiar products that fit seamlessly into their daily routines.

As demand grows, the opportunity extends beyond product development to education, transparency, and trust.

For brands and retailers, the message is clear: digestive wellness is no longer a niche category. It's becoming a key driver of purchasing decisions and a meaningful platform for future growth.

What role do you think gut health will play in the next wave of food and beverage innovation?

Find more information at:
https://westerngrocer.com/guts-for-glory/?utm_source=CHFA+Publications+%28Publications+de+la+CHFA%29&utm_campaign=369dcadfb5-KNOWLEDGE_Weekly_May+27+2026&utm_medium=email&utm_term=0_460a75b352-369dcadfb5-566669418

06/05/2026

We are excited to welcome Alison O'Donnell to iLevel Management as our new Vice President, Sales & Brand Management.

With more than 15 years of leadership experience across consumer packaged goods, grocery retail, co-pack manufacturing, and national brand management, Alison brings a wealth of knowledge and industry expertise to our growing team.

Most recently, she served as Vice President, Sales & General Manager, Canada at Zevia, where she helped more than triple the Canadian business over her 6.5-year tenure. Prior to that, Alison spent nine years with Loblaw Companies Limited in Category Director roles across multiple categories.

In her new role, Alison will help lead sales growth, brand management, team development, and strategic priorities as iLevel continues to grow and evolve.

Please join us in welcoming Alison to the iLevel family. We look forward to the leadership, experience, and energy she will bring to our team and the brands we support across Canada. 🎉

06/04/2026

⛳ It's almost time for the 2026 John Holtmann Memorial Golf Tournament presented by CHFA!

We're proud to be sponsoring this incredible event as the industry comes together at Lionhead Golf Club on June 10 to raise funds for Right to Food and help support the fight against hunger.

We look forward to a great day of networking, community, and giving back. See you on the course!

06/01/2026

The word soda doesn’t do it justice...

Crafted with 100% real fruit and botanicals, Say It Ain’t Soda is steeped for maximum flavour, no shortcuts, no artificial add-ins. Just real ingredients, thoughtfully combined to create something entirely different.

Light, refreshing, and made for warmer days ahead, it’s the perfect sip for summer. ☀️

Proudly Canadian and made to stand out. 🍊

05/28/2026

Nostalgia is proving to be far more than a passing trend — it’s becoming a powerful business strategy across food, beverage, and retail 💭🛒

Consumers are increasingly turning toward products that offer familiarity, comfort, and emotional connection, and brands are responding by bringing back iconic flavours, retro packaging, and beloved products from past decades.
According to HTF Market Intelligence, the global nostalgia-driven food and beverage market was valued at US$18 billion in 2024 and is expected to surpass US$30 billion by 2033.

The trend is especially resonating with younger consumers. Research from Mintel shows that 67% of Canadians aged 35–44 enjoy products that remind them of the past, while 70% of Canadians aged 25–34 feel the same way — reinforcing how nostalgia continues to influence purchasing decisions across generations.

Brands are leaning into the retro resurgence and retailers have seen strong results from nostalgia-inspired campaigns and limited-edition product launches.

As consumers continue searching for products that feel meaningful and familiar, nostalgia is becoming a key driver of innovation, engagement, and growth throughout the grocery industry.

For more information, access: https://canadiangrocer.com/four-things-know-about-nostalgia

05/25/2026

Rising food costs are continuing to reshape consumer behaviour across Canada 🇨🇦

New findings show affordability remains the leading driver behind grocery purchasing decisions, as household food spending increases and more Canadians adjust their budgets to manage everyday essentials.

With many consumers prioritizing value, the industry is seeing a significant shift in how purchasing decisions are made — influencing everything from product selection and private label growth to promotional strategy and retailer positioning.

As economic pressures persist, brands and retailers that can successfully balance affordability, quality, nutrition, and consumer trust will be best positioned for long-term growth in an increasingly value-driven market.

For more information, access: https://canadiangrocer.com/canadians-survival-mode-food-expenses-rise-report

05/21/2026

Flavour trends are shifting—and bold is officially in. 👀

From the explosive rise of matcha fusions to the growing love for savoury indulgence, consumers are craving more adventurous, comforting, and flavour-packed experiences. At the same time, we’re seeing a clear move away from functional-first products like CBD, and even classic flavours are taking a back seat.

At iLevel, we’re always keeping a pulse on what’s next.

05/18/2026

As the Victoria Day long weekend arrives, it marks more than just time off—it signals the shift into summer. 🇨🇦

Warmer days, longer evenings, and the return of outdoor living bring Canadians back together—reconnecting with friends, family, and the simple rituals that define the season. From backyard gatherings to cottage escapes, this weekend sets the tone for the months ahead.

It’s also a moment to celebrate what it means to be Canadian—community, resilience, and a shared appreciation for the landscapes and experiences that bring us together.

At iLevel, we see this as more than a seasonal milestone. It’s a powerful moment of connection between people, brands, and the experiences that shape everyday life.
Here’s to the start of summer, and everything it brings. ☀️

Address

#41/209 Wicksteed Avenue
Toronto, ON
M4G0B1

Telephone

+14163420213

Website

http://www.ilevelmanagement.ca/

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