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In the Funnel Sales Coaching

Home
Canada
Toronto, ON
In the Funnel Sales Coaching

• We help B2B companies sell better through sales training their leaders, salespeople and business development reps.

In the Funnel is accredited by the Canadian Professional Sales Association (CPSA), and we help companies sell better. CEO’s engage us when:

• They want to immediately elevate sales performance
• The sale team is not meeting expectations
• There is a need to develop a more effective Sales Playbook for the coming year

Led by Mark Cox, who was named one of the leading sales consultants of 2021 by

Selling Power Magazine. Our sales coaches and consultants assess your current state and identify the top opportunities for dramatically improving sales team performance. We focus on sales strategy, sales processes and improved sales ex*****on.

05/07/2026

Would your clients pay for a sales call from you?

It's a tough question, but a good benchmark to shoot for.

Your clients and prospects need insights, value and guidance to help them these days.

Show them the respect of preparing for the meeting time they offer you with our Sales Call Planning Pulitzer.

If you'd like a copy of the tool, just comment "Send me the tool please"

05/06/2026

For years I used to vacation the wrong way.

I would stay connected to work and be available 7 x 24 to teammates and clients as needed. Checking email frequently, kept a portion of my attention at the office for the entire trip.

Coaches, clients and teammates constantly told me that I didn't need to do this and that they wouldn't bother me while away. But I was so hard headed in my beliefs that I was going "above and beyond" by staying pugged in.

I wasn't.

I was being undisciplined.

I would return to work after the vacation less rested that I could have been, and over time, that must have had an impact on my performance.

Now, I know better.

I completely turn off on vacation and leave my clients, work and even business reading materials at home. The years have taught me that if I can do this, I return to the office truly refreshed and energized which makes me SO MUCH better for my clients and teammates.

My pals at Strategic Coach call these "Free Days".

I leave my phone at the hotel (except when I need music for the gym). I DO NOT check email or voicemail and my teammates know to contact Donna if there is a work emergency.

This way I come back rested and recharged and looking forward to engaging my clients and teammates.

Donna and I love a beach vacation every year even though only one of us has the complexion for it 😊.

What are your favoriate habits to rest, recharge and re-calibrate every day, week, month and quarter?

05/05/2026

Growth Is Intentional

The best salespeople I know have one thing in common:

They are always improving.

Not dramatically.

But consistently.

Better questions.
Better preparation.
Better thinking.

That’s how careers compound.

👉 This book is built for that mindset

04/21/2026

Sales is about helping clients achieve meaningful business outcomes. If you interact with clients, you are in sales.

I love running keynote workshops with clients who understand that everyone on the executive team plays a role in sales. It was a pleasure and privilege to work with the top leaders at .

These amazing client-focused, growth-oriented leaders are dedicated to supporting their clients and their clients' customers.

Organizations that prioritize customer needs (like ) enjoy amazing success for a reason. The team at is investing in the skillsets, mindsets, and toolsets necessary to deliver value, insights and knowledge to their exceptional clients.

Bravo!

04/20/2026

Everything else depends on this.

In Learn to Love Selling, we provide structured discovery frameworks and tools to help you do this properly—every time.

Professionals don’t “wing it.”

They prepare.

They diagnose.

They earn the right to move forward with value, insight and deep knowledge.

Learn to Love Selling - An amazon best seller for 20 months.

04/19/2026

Sales isn’t pitching. It isn’t just persuasion.

And it definitely isn’t pressure.

The best sales professionals operate more like consultants than sellers.

They diagnose.
They ask better questions.
They help clients solve meaningful business problems.

Because in B2B sales:
How you sell is just as important as what you sell
That’s the shift most organizations haven’t made yet.

Which is exactly why so many teams struggle to consistently hit their numbers.

In Learn to Love Selling, I break this down into a practical system—one that includes discovery frameworks, value positioning, and deal strategy tools you can actually use.

The market is evolving.

Sales Professionals WILL evolve with it.

If you’re serious about hitting next level in sales, start thinking differently.

Invest $25 in your future on Amazon today.

It's been an Amazon Best Seller for 20 months.

; ; ; ;

04/18/2026

Progress is not always linear.

I've spent some timing assessing and recalibrating my approach to fitness on Q1, after seeing some key fitness metrics decline significantly for me in 2025.

There is progress, but it's not always linear :-).

Two steps forward, one step back, but overall moving in the right direction.

As a sales coach and trainer, I truly believe in the value of training and have a great one in Dwayne at .

Having a second set of eyes on what I am up to helps, sometimes you juts can't see the forrest for the trees. In addition, working my coach provides an accountability partner which is super helpful to help me achieve my true potential.

This IS the role of leadership in professional sales. Great leaders coaching, motivate and YES hold their teams accountable to put the work in to get the results.

BTW, after good progress in January and February we took a step back in March on 1 metric that really matters to me (body fat% vs. muscle mass%). So, the progress is not always linear, but there is joy in putting the work in.

Lots more work to do for me :-).

04/06/2026

wo out of three ain’t bad.

Especially when those two are:

#1 in Sales & Selling Techniques
#1 in Business Sales & Selling Techniques
…and now #3 in Management in Sales & Selling

We’re moving in the right direction on that third one - but what happened??
All jokes aside, I’m incredibly grateful.

This book was written with a very clear belief:

Sales is a profession, not a trade.

Learn to Love Selling – The Universal B2B Sales Playbook is a practical guide to help sales professionals bring structure, consistency, and integrity to how they convert their business capability into revenue for the firm while driving meaningful desired outcomes for their clients.

It's a client first methodology.

It’s about better conversations, stronger preparation, and building trust in a way that actually works long term.

If you’ve had a chance to read it and found it helpful, I would truly appreciate you taking a moment to leave a review on Amazon — it makes a meaningful difference. Thank you.

If you haven't read it, what's stopping you from making a $25 investment in your career. If you read this post and buy the book and don't think it was worth it, send me a note and I'll pay you back.

Buy it on Amazon today (and please leave a review).

; ; ; ; ; ;

03/28/2026

Assess and Accelerate.

Before you get "stcuk in" to Q2, take a pause and review Q1.

1. What worked well and why

2. Why didn't work well and why

3. How do you accelerate the good in Q2

A simple but powerful pause, before you jump into Q2.

03/22/2026

What a night.

Huge thanks to everyone who came out to Junction Underground to support Market Disruption and . The place was packed, the energy was 🔥, and together we moved the needle on something that really matters: No One Left Behind.

🎥 Here’s a clip of us playing Machinehead by Bush.

Quick thought…

30 years ago, people said drum machines would replace drummers.
They didn’t.

Great drummers adapted — and got better.

Same thing is happening now with AI in sales.

It won’t replace great salespeople…
it will amplify them.

Technology doesn’t replace professionals. It elevates them.

Thanks again to everyone who came out, donated, and rocked with us ❤️

(And yes… if you see the drummer in the video, it’s because his wife was filming 😄)

03/13/2026

he Best Sales Leaders Never Stop Learning.

The best sales leaders I know share one trait. They never stop developing.

They read.
They learn.
They reflect.
They evolve.

Because they understand something fundamental:

Leadership is not about them. It is about the people they lead.

In Learn to Love Selling, I wrote:

“The role of a sales leader is to influence the future bahaviors of a the sales team in a positive way. The job is to unleash the true potential of their salespeople.”

Intentional leadership means continuously improving the environment your team operates within.

That philosophy is exactly what we explore inside the Learn to Love Leading – ITF Sales Leader Program.

We focus on four leadership disciplines:
• Create the Go to Market Strategy
• Build the Team
• Enable the Team
• Lead the Team

Because if leadership is a privilege…

Then learning how to do it better is a responsibility.

Join us in Toronto on April 15th.

https://hub.inthefunnel.com/learn-to-love-leading

Address

150 King Street W Suite 324
Toronto, ON
M5H1J9

Opening Hours

Monday	8am - 6pm
Tuesday	8am - 6pm
Wednesday	8am - 6pm
Thursday	8am - 6pm
Friday	8am - 6pm

Website

https://www.inthefunnel.com/

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