Fresh Metrics, Toronto, ON (2026)

08/16/2021

What do you do if you see that your website engagement is low?⁠⁠
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First, it's really important that you get clear on what you define as engagement and what "low" means for you.⁠⁠
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Engagement can be:⁠⁠
- The amount of time your visitors spend on your site⁠⁠
- The number of pages that they look at during their visit⁠⁠
- The actual pages that they look at⁠⁠
- The actions that they take during their visit⁠⁠
- How much of the page content they look at (i.e. how far down your pages do they scroll to)⁠⁠
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Once you are clear on what engagement is, and you're clear on what "low" means for your business and your website. Let's discuss places to look into to diagnose potential causes.⁠⁠
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Before you change things, you need to clarify the following:⁠⁠
1) Is is all traffic sources or just certain ones?⁠⁠
2) Is it traffic that lands on a certain page on your site?⁠⁠
3) Is is during a specific time period or consistently?⁠⁠
4) What are you running/launching in the business at the time?⁠⁠
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Once you know these, you can then make changes. Certainly with the knowledge of the pages, or the time period you can determine if the following changes are needed.⁠⁠
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Things you can play with:⁠⁠
1) The website copy⁠⁠
2) The page you send certain traffic to⁠⁠
3) The layout of the content on the page⁠⁠
4) The copy on your CTA's⁠⁠
5) The marketing message and how it connects to the content on your website⁠⁠
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From here, you see if the changes you made result in an improvement in your engagement rate. ⁠⁠
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If you would like to have an easy to use dashboard that shows you the most common engagement metrics for websites, in addition to other valuable ones. You can check out the Studio Dashboard via the link in bio or by going to freshmetrics.co/dashboard⁠⁠
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04/08/2021

No such thing as failure in analytics, just learnings. ⁠⁠
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This is the super power that data can give you when it comes to understanding the performance of your marketing strategies.⁠⁠
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Data is what makes it possible for you to be truly 'Strategic'. Without it, you don't really truly know how something is doing. You may think you do, but you really don't.⁠⁠
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Yes, you could see positive results, but could they be better? ⁠⁠
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If you see not so positive results, do you know why? ⁠⁠
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Business is all about trying new things, it's about experimenting. But it's also about learning from your experiments and using the results to direct your next steps. ⁠⁠
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Data plays a key role in your being able to experiment in your business, this is why it's so important that you ensure that you're capturing what you need and that it's correct and complete. You don't want to be making business decisions with incorrect or incomplete data. 😰⁠⁠
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If you would like support with your Marketing Analytics Strategy just reach out or book a consultation call at freshmetrics.co/book or link in bio. ⁠⁠
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Would love to know what learnings you have experienced from looking at your data! ⁠⁠
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03/01/2021

Have you had these thoughts too? ⬆️⁠⁠
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Thoughts of:⁠⁠
- It's so boring to look at your data⁠⁠
- What do you even do with the numbers you're seeing⁠⁠
- Going into makes me breakout in a sweat.⁠⁠
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I complete understand and I hope that I have given you some things to think about and provide you with tools and resources to help you with these and any other thoughts around data and looking at your data that you may have.⁠⁠
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If you're ready to start looking at your data and are not excited about going into , I recommend taking a look at the data dashboard that's all set up for you to track your must have website performance metrics. ⁠⁠
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The simple and easy set up, connects to your data and allows you to have a quick view of your key metrics all in one place. ⁠⁠
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You can find out more about it at the link in bio or by going to freshmetrics.co/dashboard⁠⁠
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02/22/2021

Your metrics are here to support your growth. 🌱⁠⁠
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The role of data in your business is to give you feedback and to offer guidance on next steps. ⁠⁠
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You bring your inspiration, your strategies and your experiments and data will tell you how it went. ⁠⁠
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Why should you care?⁠⁠
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Because without this, you run the risk of continuing to do things that are not leading to business growth - whatever this is for YOU!⁠⁠
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Business growth will and should be unique to you. It will also be something that changes over time and season to season. It's not static at all and your way of measuring it shouldn't be either.⁠⁠
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But you need to start measuring. I'm a huge supporter of going with what inspires you, of trying things out, of testing a new idea or strategy, but as a business owner, if there aren't any numbers attached to this then how will you know if it worked the way you wanted it to? ⁠⁠
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I recommend that you take time to review all the strategies that you have put in place in your business (i.e. your social media, your email marketing, your content creation, your launches, your challenges, EVERYTHING) and think of metrics that will show you how they performed or are performing. No need to get fancy, keep it simple to start and go from there.⁠⁠
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⚡️ If you would like support with getting clear on what metrics to look at you can get my Top Metrics Guide which will give you the most important metrics for the most popular strategies. This is a great place to start!⁠⁠
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Happy Analyzing!⁠⁠
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02/12/2021

Steps to moving to GA4 [📍 Save for later]⁠⁠
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If you have started to hear the whispers of the new version that was recently released and are starting to make plans to transition over, then this post is for you.⁠⁠
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GA4 is out and soon enough you'll need to start the process of moving to the new version. ⁠⁠
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The good news is that you have time. yay!!⁠⁠
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But, unlike the older version of GA (aka Universal Analytics) there are more steps involved in setting it up and so it's not a matter of switching over and walking away.⁠⁠
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When should you switch over?⁠⁠
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As soon as you can. Mainly because you wont be collecting any data in your GA4 account until you do.⁠⁠
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BUT⁠⁠
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You shouldn't give up on your Universal Analytics account just yet.⁠⁠
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Here are the high level steps to making the transition to GA4:⁠⁠
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1. Create your GA4 account using the easy GA4 Set Up Assistant found in your Google Analytics property. ⁠⁠
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2. Wait for enough data to be collected in your new GA4 property to be able to compare your high level metrics between Universal and GA4. EX. Look at your Visits, Users by traffic sources at least, for ecommerce sites, check your sales metrics.⁠⁠
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3. Clean up your data in GA4 or complete any set up or optimization needed. For example do you need to recreate Goals in GA4.⁠⁠
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4. Pull your important metrics from both Universal and GA4 to compare the difference. You should expect slight variations between the two as the measurement foundations have changed slightly. Big differences need to be investigated.⁠⁠
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5. Recreate any reports that you currently have in Universal GA using GA4 data. Run these in parallel for at least 3 months (depending on the size of your traffic).⁠⁠
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6. Once you're happy with the numbers, choose a clean cut off data to transition 100% to GA4. Ex. Start of a month, a quarter or even start of 2022.⁠⁠
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Want a done-for-you GA4 set up and optimization? Just send me a DM and we can chat! You can also book a FREE discovery call via the link in my bio.⁠⁠
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If you have questions on GA4 and next steps, please ask in the comments ⬇️

02/08/2021

Any day is a great day to look at your data.⁠⁠
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You don't have to wait for the start of a month, for your business to have grown to a certain point or for when you're actively marketing your business.⁠⁠
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You can start today. As you are.⁠⁠
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In fact, the earlier you start, the faster you'll build the habit of looking at your data. ⁠⁠
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Also, you wont really know what you need to be looking at specifically for your business until you start playing around.⁠⁠
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So, go ahead and start today. ⁠⁠
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Log into your Google Analytics or whatever platform you're using to understand your website + marketing performance and take a look around. ⁠⁠
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Just look around to see what data you get. Then start thinking about what metrics you're going to look at on monthly basis (hint: see my previous posts)⁠⁠
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Have fun and be curious. Just start.⁠⁠
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If you would like a simple list of metrics to look at in your business, you can get my 𝙁𝙧𝙚𝙚 𝙆𝙚𝙮 𝙈𝙚𝙩𝙧𝙞𝙘𝙨 𝙂𝙪𝙞𝙙𝙚. I give a list of the must analyze metrics for your website and marketing tactics (aka Social media, email, etc).⁠⁠
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🔗 To get access to the guide, just click on this image via the link in my profile and it'll take you straight to it.⁠⁠
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02/01/2021

❓ Did you know you need to run two different type of analyses on your business?⁠⁠
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For some months you may in fact have to run the following two types:⁠⁠
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🔸 The most common one is what I like to call 'Business as usual' analyses. This is usually a dashboard that has all your specific business metrics that give you a bird's eye-view into the overall performance of you business. ⁠⁠
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Things like: ⁠⁠
- Traffic volume by source⁠⁠
- Conversion performance - sign ups, call bookings, purchases, etc.⁠⁠
- SEO performance - what keywords are driving traffic to your website⁠⁠
- Email list performance -list size, open rate & click-through rate⁠⁠
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🔸 The second type of analyses that you may need to run are more 'Ad-hoc' ones. Meaning you only need to do them after specific events in your business.⁠⁠
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Examples of ad-hoc analysis are:⁠⁠
- Launch performance⁠⁠
- Holiday campaign performance (i.e. Black Friday/Cyber Monday)⁠⁠
- A/B test performance - You ran an A/B test for a very specific aspect of your business and now you need to analyze how it went.⁠⁠
- Paid Campaign performance⁠⁠
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Ad-hoc analysis are rarely Dashboards, they're usually more complex data reports or presentations. ⁠⁠
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Monthly reports should be used to take the 'pulse check' of your business, while Ad-hoc analysis should be used to make strategic decisions on next steps or a direction to move towards.⁠⁠
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To make it easier for you to start looking at your data on a monthly basis, I have put together the 𝙒𝙚𝙗𝙨𝙞𝙩𝙚 𝙋𝙚𝙧𝙛𝙤𝙧𝙢𝙖𝙣𝙘𝙚 𝘿𝙖𝙨𝙝𝙗𝙤𝙖𝙧𝙙 which gives you visibility into the universal metrics that all businesses should look at. ⁠⁠
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To view the information that's included in the dashboard, you can go to freshmetrics.co/dashboard and see the preview video. ⁠⁠
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11/02/2020

It's that time of the month again! ⏰ Time⁠⠀
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You all know, I'm here to help you make friends with your data. This is why I encourage you to create time and space to have a data with your metrics and sit down to see how your previous month(s) went. ⁠⠀
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The 3 key areas I invite you to look at are:⁠⠀
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1) Traffic volume - You need to understand how many eyeballs you had on your business/offering/product/page, etc. These are the numbers you'll need to properly calculate your conversion rates⁠⠀
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2) Engagement - How are folks engaging with your content? be it your IG posts, your emails, your blog, your sales page? If they're not engaging and you need them to, we need to understand why.⁠⠀
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3) Conversions - This is the money shot. Are folks taking action on the things that bring in the $$ to your business? Are they buying, are they booking a call, are they signing up? ⁠⠀
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Taking a look at metrics from these 3 areas and evaluating them over time is what's going to give you the insights. ⁠⠀
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If you're looking for a fast and easy way to have visibility into all these and more, I invite you to take a look at the 𝙒𝙚𝙗𝙨𝙞𝙩𝙚 𝙋𝙚𝙧𝙛𝙤𝙧𝙢𝙖𝙣𝙘𝙚 𝘿𝙖𝙨𝙝𝙗𝙤𝙖𝙧𝙙.⁠⠀
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No spreadsheets required. No needing to log into your GA once you set it up. Just click and your data updates!⁠⠀
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Head to the link in bio to watch a video that walks you through the dashboard. ⁠⠀
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DM me if you have any questions!⁠⠀
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Friends, we're entering 2021 planning mode and understanding what worked and didn't work in 2020 from a data perspective is key. ⁠⠀
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I want you to have all the information in your hands to work smarter and not harder!⁠⠀
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Have a happy !

08/11/2020

How to find your traffic in Google Analytics [📍 Save for later]⁠⠀
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If you're using as a traffic driver to your website, it's very important for you to understand how that traffic is performing. ⁠⠀
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This is why you need to know how you can find this traffic within your reports.⁠⠀
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Swipe through to get the step by step instructions:⁠⠀
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𝐒𝐭𝐞𝐩 𝟏 - Go to your Google Analytics account and expand the 'Acquisition' report⁠⠀
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𝐒𝐭𝐞𝐩 𝟐 - Under 'Acquisition', click on the 'All Traffic' report⁠⠀
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𝐒𝐭𝐞𝐩 𝟑 - Once you have expanded the 'All Traffic' report, you then click on the 'Channels' report⁠⠀
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𝐒𝐭𝐞𝐩 𝟒 - Within the 'Channels' report, click on 'Social' to get the specific social sources ⁠⠀
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Here you'll be able to see all your social traffic drivers and you can easily compare Pinterest to the other social media platforms. ⁠⠀
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You can also click on the 'Pinterest' option and only see the metrics for Pinterest.⁠⠀
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This method of getting at your data, is a quick way to see what is going on with your Pinterest traffic, it's not really for you to use as an analysis tool. ⁠⠀
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Use it as a starting point to get you asking questions. ⁠⠀
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As always, your Measurement Plan will be your compass as to how your Pinterest efforts are working out. ⁠⠀
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📌 Want to learn more about Pinterest?⁠⠀
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Come and take part in the , and learn from 30+ speakers(including yours truly) on ALL things related to .⁠⠀
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It's going to be incredible! and it's FREE 🎉⁠⠀
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You can find the registration link in my bio or by click on this post in the 'link in bio' ⁠⠀
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It runs from Aug 18-20,2020. Hope to see you there!⁠⠀
@ Toronto, Ontario

08/04/2020

📌 Mark your calendars! Aug 18-20,2020⁠⠀
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The is the place to be to learn EVERYTHING you need to know about .⁠⠀
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Best part -- it's FREE!! 🎉⁠⠀
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To register and be part of the summit go to:⁠⠀
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https://pinpotentialsummit.com/?affiliate=freshmetrics ⁠⠀
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or you can go to the link in my bio (*affiliate link)⁠⠀
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This is the first ever summit of its kind: a not-to-be-missed 3-day ALL PINTEREST MARKETING event where over 30 of the most sought out speakers and experts will teach you strategies, systems, and stories for using Pinterest to transform your business. ⁠⠀
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Learn how to harness the power of Pinterest to increase your reach, grow your audience, and market your service or products with success. ⁠⠀
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If that wasn’t wow enough, Pinterest, Canva, Shopify, Tailwind and ActiveCampaign will all be in the house to give you exclusive training! 🎉⁠⠀
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I'll be sharing lots of content around Pinterest and Analytics in the days leading up to the Summit. ⁠⠀
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I'm here to help you turn your Pinterest data into money!⁠⠀
@ Toronto, C•a•n•a•d•a

08/03/2020

August has arrived! That means it's time to look at your metrics friends! ⁠⠀
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What to look at on your :⁠⠀
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𝗪𝗵𝗼 𝘀𝘁𝗼𝗽𝗽𝗲𝗱 𝗯𝘆 𝗳𝗼𝗿 𝗮 𝘃𝗶𝘀𝗶𝘁?⁠⠀
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• How many people came for a visit to your website? More/less/same as last month? More/less/same as last year?⁠⠀
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• How did they get to you? Was it from SEO? From IG? ⁠⠀
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• Did they stay and looked around? Or was it a short visit?⁠⠀
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𝐖𝐡𝐚𝐭 𝐝𝐢𝐝 𝐭𝐡𝐞𝐲 𝐥𝐨𝐨𝐤 𝐚𝐭 𝐝𝐮𝐫𝐢𝐧𝐠 𝐭𝐡𝐞𝐢𝐫 𝐯𝐢𝐬𝐢𝐭?⁠⠀
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• What pages did the visitors look at? What pages did they not look at?⁠⠀
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• Did they spend much time on the pages? Enough for them to get everything they needed?⁠⠀
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• What was the first page that they saw in their visit? Is this the only page they saw?⁠⠀
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𝐖𝐡𝐚𝐭 𝐝𝐢𝐝 𝐭𝐡𝐞𝐲 𝐝𝐨 𝐰𝐡𝐢𝐥𝐞 𝐭𝐡𝐞𝐲 𝐯𝐢𝐬𝐢𝐭𝐞𝐝?⁠⠀
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• All these people came for a visit, how many of them did what's valuable for the business?⁠⠀
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• Of those that did what was valuable for the business, where did they come from? How has it changed from last month? last year?⁠⠀
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• Have the percentage of my visitors who have completed the important actions on my site increase/decrease/stayed the same?⁠⠀
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Start with these questions and see what they reveal. ⁠⠀
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Happy Analyzing friends! 💚 @ Toronto, Ontario

06/29/2020

Meet your new business BFF⁠⠀
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Here are just 5 of 6,589 ways that helps you.⁠⠀
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1️⃣ Make a good 1st impression - looking at your landing pages, you'll know if your visitors just came and left or if they looked around. ⁠⠀
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2️⃣ Improve your SEO- we all know that improving your organic search is super important. Well, in combination with Google Search Console will show you how your efforts are paying off and where to focus your attention.⁠⠀
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3️⃣ Know your people - Understand who your audience is that's coming to your website.⁠⠀
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4️⃣ Give your people what they want - One of the most useful things of GA. Know what content your visitors give 👍🏾 or 👎🏿⁠⠀
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5️⃣ Know what's sending you traffic - Not only will you know what's sending you traffic but you'll know if it's quality traffic. ⁠⠀
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For my e-commerce friends, there are SO MANY more valuable things that can help you with. ⁠⠀
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Tell me, are you using in your business? ⁠⠀
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If yes, would love to know what your favourite part is!⁠⠀
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If not yet, how come? Let me know in the comments, what's keeping you from using and I can offer some support, answer questions and provide resources to get you set up.⁠⠀
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📊 💚 ⁠⠀
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@ Toronto, Ontario

Fresh Metrics

08/16/2021

04/08/2021

03/01/2021

02/22/2021

02/12/2021

02/08/2021

02/01/2021

11/02/2020

08/11/2020

08/04/2020

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06/29/2020

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