11/26/2025
🇨🇦 More than a year ago we started a conversation with the incredible and ambitious team at and and have since been on an incredible journey to bring the Where it Begins campaign to life for Milano Cortina 2026–100 days from today.
Every Paralympic athlete’s journey starts somewhere — in a community, with a coach, a family member, a friend who believed. This campaign celebrates those powerful origin stories and the people who made them possible.
We’re honored to collaborate with incredible partners , and to craft a campaign that captures the heart of what makes these athletes extraordinary: the communities that lifted them up and the determination that carried them forward.
Here’s to filling the stands and celebrating where greatness begins. 🏔️✨