Robert Rosenblatt Consulting

06/14/2018

Innovation in restaurants doesn't stop with ingredients and presentation. Tell a story and create some excitement!

Le Petit Chef uses a high-tech trick-of-the-eye to tell a delicious tabletop story

09/27/2017

I just finished a new blog post about my favourite coffee shop, Grinder cafe, and their campaign. Check it out and leave any comments you have.

Grinder Café is a cute little coffee shop near the corner of Pape and Gerrard in Toronto, Ontario, Canada. It’s the type of place where the owner, Joelle, will step out from behind the counter, eye…

09/22/2017

What do you know about high school students? Here's a quick primer on Generation Z thanks to the good folks at Visual Capitalist. They did an excellent job with this infographic.

Generation Z: Marketing’s Next Big Audience Move over Millennials, there’s already a newer generation businesses are interested in, and it’s called “Gen Z”. If you were not familiar with this...

09/22/2017

Exciting news today as I met a new potential client. Cabbagetown is being good to me.

08/17/2017

If you're a small business looking to up your social media game, it's always important to refresh yourself with the facts on social media. And, as always, Pew Research Centre has a handy little fact sheet to check out.

Today around seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves. Explore the demographic patterns and trends shaping the social media landscape.

08/10/2017

This is a great post about data and analytics using easy examples. Try hard to examine your assumptions before you make important business decisions.

The trade press overflows with interesting predictions about the future of advertising. But there's a problem. Experts, marketing or otherwise, have

08/08/2017

Dear FB friends,

Over the past few months, It's become clearer and clearer that money and profit has been the driving factor for innovations in marketing strategy and tools. Ideas are driven by the bottom line. We're letting the ends justify the means. I don't remember the last time I read a post asking how someone could increase their value offering. Instead, it's all about how to maximize revenue while minimizing costs, instead of seeking a profitable and healthy relationship. Altruism and cooperation are falling way behind greed and profit>people thinking. I don't see the intrinsic value in helping rich people get richer.

Isn't it time to search for and reward those who prioritize positive change? Can we change the corporate mindset that rewards the top at the expense of everything else? For instance, I'd love to see a company tie their bonuses to the completion of projects with societal and environmental goals. Companies that actively support and promote women in tech programs should receive extra consideration when awarding government contracts. Why should the lowest bid win the contract when there's a constant stream of news stories about large government projects going over budget?

We support companies who are green and ecofriendly. They're relatively easy to find as the government takes steps to promote and publicly recognize companies that go above and beyond.

In the future, It would be amazing to see companies have a rating posted similar to Zagats ratings for restaurants with scores for things like environmental initiatives, promoting positive change, people>profit score, etc.

This type of change needs to come from all of us working together. Push your local representatives to consider changes to the way they do business with companies. Seek out companies you support and promote them to others...and tell them why you support them.

Thanks for letting me get this off my chest.

~r

07/27/2017

Today's blog post is about the steps involved in making smart business decisions.

If you like it, share with your friends. If you have any comments or questions, feel free to let me know.

Thanks everyone.

Being a responsible business owner and entrepreneur means that you use your foresight, knowledge and intuition to strategize and make a plan that achieves your personal business goals. But how exac…

07/24/2017

In Toronto, we have two annual food festivals called Summerlicious and Winterlicious that are run by the City of Toronto. They were started in 2003 after the SARS scare to encourage people to get back into the vibrant dining and nightlife that Toronto had. The prices are set by the city, advertised as part of the festival, and fall into 3 categories for dinner...$28, $38, and $48.

To my knowledge, the 3-course, set menus for 'licious' rarely pay for themselves. There is very little profit, if any, to be made during this festival and many restauranteurs don't look forward to participating but feel it's a necessity to stay competitive.

Do promotions like Summerlicious/Winterlicious work as they were intended or should they be discontinued?

Your thoughts?
http://torontoist.com/2015/07/an-inside-look-at-summerlicious/

Torontoist contributor and restauranteur Samira Mohyeddin gives an industry view on the mixed emotions that come with Summerlicious and Winterlicious.

07/10/2017

These are some of the ways restaurants in the future will be extra value to their diners.

Startups have raised nearly $2.5B to integrate digital features into nearly every aspect of restaurant operations.