Initially, the newborn was created to break gender, racial, and age barriers that exist in the Torontonian business culture. Looking to add oxygen to the lifeless metal skyscrapers overlooking Bay Street, Toronto is Mine was on a mission to create a state of mind absorbed by the young and eager entrepreneur, middle-age businessman/woman, or corporate-driven individual. It was in fact targeting the bland Toronto business culture and adding flare, pizazz, and warmth, that people could relate to. The business culture that Toronto is Mine attempted to establish was blind to race, gender, age, and creed. People from all walks of life, who live in the great metropolis, would have access to information that could benefit them in their professional lives. No longer would certain information be available only to the few. That was the mission we vowed to fulfill then and that is the mission we vow to fulfill now. We are heavily involved within the community and support all young, up and coming businessmen and women. We look to discover seminars and business happenings across the GTA, and encourage people to attend them. After all, Toronto is Mine is a snapshot of the masses who desire to conquer the world. It gives us a great deal of pleasure to be able to showcase entrepreneurs and businessmen/women who are on a path to glory.
