Couch & Associates

07/23/2020

"The new strategic partnership is focused on enabling regulated industries like banking and healthcare to launch personalized marketing campaigns while keeping customer data sufficiently protected."

The new strategic partnership is focused on enabling regulated industries like banking and healthcare to launch personalized marketing campaigns while keeping customer data sufficiently protected.

07/14/2020

"This looks like a logical consolidation move in a space which is both highly specialized, and of great interest to marketers and marketing ops specialists."

The martech management and discovery platforms are integrating.

07/08/2020

“For businesses still looking to button up on compliance, the essential — and only — first step is to figure out the personal data you possess and where it lives.”

Unprepared for CCPA? Here is what you need to know and do -- now.

07/02/2020

“Vertical IQ and Seismic’s solution ensures conversations are backed by real-time, tailored insights so bankers can engage in better discussions and act as a trusted advisor. This helps them bring unique value and expertise to the table to win, grow and retain more business.”

Seismic, the industry-leading and award-winning sales enablement platform provider, has partnered with Vertical IQ, an industry intelligence solution that readies sales and marketing professionals with the insight needed to win, grow and retain more business.

06/30/2020

“The rise of IoT, smartphones, Bluetooth, and other wireless technologies gives businesses completely new perspectives into their operations and risks and our new capabilities lead this trend.”

GoodData, a leading global analytics company, announced new geo-mapping capabilities to better meet the needs of companies seeking location data analytics to inform strategic decision making.

06/25/2020

"I see CDPs as becoming central to B2B enterprises, and we look forward to a long a successful relationship with Infobase and Vault.com." https://stockhouse.com/news/press-releases/2020/06/24/infobase-and-vault-select-the-bluevenn-customer-data-platform-for-omnichannel

Infobase and Vault Select the BlueVenn Customer Data Platform for Omnichannel Marketing and Customer Insights

06/23/2020

"When asked to rank the biggest barriers to investing in data quality, the three challenges that topped the list were: cost (37%); better ROI with other initiatives (27%); and a lack of understanding (27%)."

https://www.b2bmarketing.net/en-gb/resources/news/news-dun-bradstreet-report-emphasises-importance-data-quality-marketing-success

06/11/2020

"The ultimate marketing goal for identity resolution is to support and enable data activation by pushing segmented audiences into highly personalized campaigns."

What should you expect when licensing an identity resolution platform?

05/28/2020

“Bridging together customers’ online and offline lives has been a persistent industry dilemma that was made even more complicated with recent browser changes. To solve for this, we developed Panorama which enables a fuller view of activity that is actionable across a connected ecosystem, even in cookie-challenged or first-party-cookie-only environments.”

Lotame, the world’s leading unstacked data solutions company, today (18th May) announced the launch of Lotame Panorama, a suite of data enrichment

05/26/2020

“There are a lot of systems that focus on customer data and transactional data but no system that focuses on the product and product catalogue, which we think is the key asset."

As more online brands look for ways to move beyond third-party cookies as a way of gaining more direct insights about their users and customers, a startup that has developed a platform to help them has raised a big round of funding. Bluecore, a marketing technology firm that uses data gained from d....

05/19/2020

"Data is extremely valuable and can be accessed and used in many ways. Using simple overlay data or basic market segmentation will not get the level of performance marketers and brands need to be profitable, especially in a cookie-less world."

Change in marketing and life is inevitable. It’s how we respond that counts.

05/14/2020

"As 65% of marketers pull back their spend to the tune of about 15% according to latest figures from Gartner."

Now is the time to deepen your customer connections and demonstrate in ways that might be impossible in other times how your brand is genuinely there to serve them and add value to their lives.