Instinct Brand Equity Coaches

Instinct Brand Equity Coaches We provide clarity to Brands and help them understand your Brand isn't your logo, but instead everyt

05/06/2026

‘s “human” campaign is a great reminder: a brand idea only works if the customer experience delivers on it.

When marketing, product and service are aligned, making people feel and experience something, the campaign becomes more than creative, but a Brand.

and I talk about how TD is showing early signs of brand and experience integration.

04/01/2026

If you care about leadership, this question matters:
Whose Personal Brand is actually cutting through right now?
Here’s who I’m watching 👍

03/25/2026

Every brand’s biggest threat?
Not your competitors.

Your old friends… and your new ones.

From the maxims we learned from my my brand guru Dad, Ted Matthews - Andris Pone and I discuss these friends.

So who they are? Watch to find out.

If customers can’t quickly understand what you stand for, everything gets harder.We start by understanding what people a...
03/04/2026

If customers can’t quickly understand what you stand for, everything gets harder.

We start by understanding what people already think about your Brand, through our proven ThinkAudit, then build the clarity that guides everything else.

Clarity changes how companies grow.

02/19/2026

Brands we’re watching for 2026 with Andris Pone 👀
Yes, still Gap. Loyal through the lows — and the comeback is working.

Smart collabs, Gwyneth + Apple, Katseye denim, 90s dance energy… they’re bridging generations and making denim the hero again.

Now: can stores match the hype and become truly remark-able?

02/11/2026

TD Bank has a new North American ad- as a brand and comms expert, what do I think? 🤔
Loving the brand consistency, but will the product and service experience live up to the positioning promise? Time will tell.

02/09/2026

Should I re-release this 2012 business classic by my Dad, Ted Matthews?

01/28/2026

How these $2 socks from a Japanese convenience store became a viral sensation.

01/07/2026

You love to hate Bell. Here I chat with fellow brand expert Andris Pone on Bell Canada, the contentious Canadian mobile (amongst many other things) provider. Their creative campaign launched in Q4 2025, Connection is Everything, may make you cry, it may make you laugh. But here are my thoughts in 60 seconds.

01/05/2026

A company’s team members are its built-in influencers. Treat them as an audience who needs to love the Brand.

Address

Toronto, ON

Website

Alerts

Be the first to know and let us send you an email when Instinct Brand Equity Coaches posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Instinct Brand Equity Coaches:

Shortcuts

Share

Category