Blue Carbon Consulting

01/23/2023

Can you increase ad revenue without increasing the number of ad placements? Smart Ad Refresh is the feature that more publishers are adopting to drive more revenue.

https://bluecarbonconsulting.com/smart-ad-refresh/

04/09/2020

Our friends at Applied Post have put together a fascinating interactive model illustrating how major cities across Canada have responded to the lock-down.

So now that most Canadians have been in some form of “lockdown” for several weeks, we thought we would look at which Canadian city has done the best. For this we took the largest city in each province across the country and looked at their central business district (CBD). We wanted to understand...

12/08/2019

There has been a 680% increase in global fraud transactions from mobile apps from October 2015 to December 2018, according…

12/06/2019

Thank you IAB Canada: Interactive Advertising Bureau of Canada! Thrilled to be a member and looking forward to exciting things in 2020!

IAB Canada is pleased to announce our new member, Blue Carbon Consulting! https://hubs.ly/H0m6-QD0

09/20/2019

Decent article on the fundamental merits of using a CDP...

Hidden inside customer data, there are many opportunities to grow and improve your brand, but what if you don’t know……

09/06/2019

Great article on the importance of data quality. 26% of marketing campaigns were hurt by poor data quality, on average, in the past year.

A whopping 21 cents of every media dollar spent by organizations in the last year was wasted due to poor data quality, resulting in inaccurate targeting (35%) and lost customers (30%).

08/02/2019

Mobile ad fraud has taken a $2.3 Billion (yes, billion) toll on marketers so far in 2019. Blue Carbon's Mobile Fraud Suppression list is the answer for Canadian marketers. Learn more here https://bluecarbonconsulting.com/suppression-list/

The true cost of mobile ad fraud over the first half of the year has been calculated by mobile attribution and marketing analytics specialists Appsflyer, which found that $2.3bn in ad spending was subject to app install fraud over the first six months.

07/27/2019

Interesting piece of legislation being proposed in the US that could ultimately see consumers get a piece of the profits from the data their online behaviours produce.

Big Tech companies have been making billions of dollars from data monetization, it’s time for them to disclose to users how much their data is worth with the proposed DASHBOARD Act.

07/26/2019

There has traditionally only been a few major players who offer brand lift studies. As a result, these players typically charge exorbitant rates that severely limit agencies’ bottom lines.

We’re doing something about it.

We offer a cost effective alternative that delivers on your business requirements while maximizing your profitability.

Let us show you how. https://bluecarbonconsulting.com/brand-lift/

07/07/2019

Acquiring data expertise and assets has become a big focus for agencies. This is a big move for Publicis.

'The whole thing hinges on data,' says Publicis' Andrew Bruce.