Watt International

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Watt International Integrated thinking. Integrated design. Integrated brand experiences. We eat, sleep and breathe retail.

We are a truly integrated retail agency, with over forty years experience in over forty countries around the world. Working collaboratively with our clients, we help uncover the most meaningful insights, set the right strategies, and deliver results-oriented creative solutions across every brand touchpoint. Through our integrated approach, our clients receive a single-source solution, efficiencies in account management, and a brand experience that’s connected from the first insight to the last creative expression. Our single-source, best-in-class, integrated retail model works, and we can show you how.

This year marks 60 years of designing iconic store brands like President's Choice, No Name, and Walmart's Great Value. N...
08/20/2026

This year marks 60 years of designing iconic store brands like President's Choice, No Name, and Walmart's Great Value. Now we're proud to celebrate the next generation of private label brands we're helping to build: Price Chopper's "PICS" just surpassed 2,200 SKUs in its tenth year, and Cost.U.Less's "Oh So Good!" is about to cross the 200-SKU mark in just two years. Different markets, different milestones. But we're equally proud of these standout private label success stories.

Vittorio Forti: A Brand Redesign for a New Generation of Customers Rebranding a legacy menswear retailer without alienat...
05/29/2026

Vittorio Forti: A Brand Redesign for a New Generation of Customers

Rebranding a legacy menswear retailer without alienating loyal customers? That was our challenge with Vittorio Forti.

Building on our decade-long relationship, Vittorio Forti came to us with the need to reposition the brand to attract a younger, style-driven consumer to stay competitive in today’s market. A proud third-generation family-owned business, Vittorio Forti has more than 60 menswear stores across Mexico, focusing on suits and business casual attire. The new strategic platform was focused on personal expression — allowing the modern man to express his personal power through clothes. This strategic departure reflects the industry shift in the men's suit category away from strict formality towards more expressive tailoring and colour palettes.

"We envisioned the new Vittorio Forti as a Style Lab"

The new Vittorio Forti was envisioned as a style lab, where the modern male identity is expressed through a dialogue of design contrasts: bold and bright colours juxtaposed with clean modern lines. The new brand logo was stripped of all embellishment. A typographic wordmark, typeset in a bold, custom sans-serif font with one distinctive flourish: a connecting ligature between the “T”s. This small detail allows the logo to be both timeless and memorable.

A radial pattern of interlocking “V”s from the logo itself, form an accompanying brand icon. The icon's modular design translates seamlessly from product hang tags to branded polos to signature printed fabrics. These clean typographic elements were contrasted with literal splashes of colour in electric yellow and lime green, creating dynamic visual moments that contrast the hard geometric lines of the new brand design. Together, they embody Vittorio Forti's evolution from traditional menswear retailer to a brand for the modern man.

05/15/2026

WE ARE RETAIL
Retail is always evolving, and so are we.
A fresh perspective rooted in strategy, creativity, and the power of meaningful brand experiences. This is the next chapter of Watt International.

05/15/2026

WE ARE INTEGRATED
Built from decades of experience. Designed for what’s next. An integrated approach that brings together insight, creativity, and ex*****on under one vision.

05/15/2026

WE ARE PASSIONATE
Passion is at the center of everything we create.
One team. One vision. Endless possibilities to shape experiences people remember.

Address

59
Toronto, ON

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

(416) 364-9384

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