Watt International

Watt International Integrated thinking. Integrated design. Integrated brand experiences. We eat, sleep and breathe retail.

We are a truly integrated retail agency, with over forty years experience in over forty countries around the world. Working collaboratively with our clients, we help uncover the most meaningful insights, set the right strategies, and deliver results-oriented creative solutions across every brand touchpoint. Through our integrated approach, our clients receive a single-source solution, efficiencies

in account management, and a brand experience that’s connected from the first insight to the last creative expression. Our single-source, best-in-class, integrated retail model works, and we can show you how.

Vittorio Forti: A Brand Redesign for a New Generation of Customers Rebranding a legacy menswear retailer without alienat...
05/29/2026

Vittorio Forti: A Brand Redesign for a New Generation of Customers

Rebranding a legacy menswear retailer without alienating loyal customers? That was our challenge with Vittorio Forti.

Building on our decade-long relationship, Vittorio Forti came to us with the need to reposition the brand to attract a younger, style-driven consumer to stay competitive in today’s market. A proud third-generation family-owned business, Vittorio Forti has more than 60 menswear stores across Mexico, focusing on suits and business casual attire. The new strategic platform was focused on personal expression — allowing the modern man to express his personal power through clothes. This strategic departure reflects the industry shift in the men's suit category away from strict formality towards more expressive tailoring and colour palettes.

"We envisioned the new Vittorio Forti as a Style Lab"

The new Vittorio Forti was envisioned as a style lab, where the modern male identity is expressed through a dialogue of design contrasts: bold and bright colours juxtaposed with clean modern lines. The new brand logo was stripped of all embellishment. A typographic wordmark, typeset in a bold, custom sans-serif font with one distinctive flourish: a connecting ligature between the “T”s. This small detail allows the logo to be both timeless and memorable.

A radial pattern of interlocking “V”s from the logo itself, form an accompanying brand icon. The icon's modular design translates seamlessly from product hang tags to branded polos to signature printed fabrics. These clean typographic elements were contrasted with literal splashes of colour in electric yellow and lime green, creating dynamic visual moments that contrast the hard geometric lines of the new brand design. Together, they embody Vittorio Forti's evolution from traditional menswear retailer to a brand for the modern man.

05/15/2026

WE ARE RETAIL
Retail is always evolving, and so are we.
A fresh perspective rooted in strategy, creativity, and the power of meaningful brand experiences. This is the next chapter of Watt International.

05/15/2026

WE ARE INTEGRATED
Built from decades of experience. Designed for what’s next. An integrated approach that brings together insight, creativity, and ex*****on under one vision.

05/15/2026

WE ARE PASSIONATE
Passion is at the center of everything we create.
One team. One vision. Endless possibilities to shape experiences people remember.

ICYMI: Here’s another look at the stunning new Quirelli store in Mexico! 🥿✨👞 Quirelli is redefining sophistication with ...
02/07/2025

ICYMI: Here’s another look at the stunning new Quirelli store in Mexico! 🥿✨👞 Quirelli is redefining sophistication with refined elegance, modern simplicity, and a promise to help shoppers “look better by feeling better.”

Swipe through to see how we brought this vision to life - combining thoughtful craftsmanship, stylish footwear, and accessories to create a total fashion look that inspires confidence with every step. 👠💫

12/23/2024

Wishing our team, clients, and partners a holiday season wrapped up in joy, peace, and love, and a new year filled with happiness, success, and exciting opportunities. ❤️✨

12/20/2024

Celebrating a Legacy of Excellence: After 24 incredible years, we bid farewell to the one and only Juan Esquijarosa, VP of International Business. Juan, your dedication and leadership have made an immeasurable impact at Watt International. You've helped shape the global success we celebrate today. Wishing you nothing but joy and relaxation in this next chapter of life! 🌟👏

Welcoming New Beginnings: A huge congratulations to our talented Senior Graphic Designer, Akriti Kapur, on the upcoming arrival of her bundle of joy! We will miss all the creativity and energy you brought to our team. We can't wait to see you shine in this exciting new adventure! 🎉👶💕

12/18/2024

Stepping into the spotlight. 👞✨

Together with Quirelli, we’ve transformed this high-quality shoe brand – once part of Flexi stores – into its own unique retail experience in Mexico. With a clear design vision – refined elegance, understated sophistication, thoughtful craftsmanship, modern simplicity, and a focus on “style meets comfort”, Quirelli now inspires all shoppers to “look better by feeling better.” 🥿💫

12/12/2024

We’re thrilled to unveil our latest work with Cost.U.Less – a vibrant branding and packaging design for their new private label, Oh so GOOD! From the upbeat name to the bright palette and sleek typography, we brought optimism and value to life. With many more products rolling out in 2024/25, plus POS and social media elements, this launch is, well...Oh so GOOD! 😉

Another victory for the athlete in all of us! Our latest design for ’s store in Mexico is more than a retail space – it’...
11/22/2024

Another victory for the athlete in all of us! Our latest design for ’s store in Mexico is more than a retail space – it’s where the soul of sports comes alive. 🏆🇲🇽

From the moment you step inside, you’re immersed in the heart of the sports universe. Bold architecture meets fluid graphics, over-scaled translucent athletes, and ever-changing LED lights emote a sense of motion and emotion inspiring every shopper to connect with their inner champion. 🏅

Our design combines light tones and striking visuals to elevate the vibrant array of products, creating a space that radiates confidence, motivation, and joy with every step. 🏃‍♂️✨

This is more than a store. This is where sports begin. ⚽🏀

Address

59
Toronto, ON

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

(416) 364-9384

Website

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